CalcStack vs Dot Embed

CalcStack is a lead generation platform. Businesses embed interactive tools on their WordPress site to turn visitors into qualified leads — with every input, result, and buying signal captured and sent to their CRM. Unlike static contact forms that convert 2-3% of visitors, interactive content converts 30-50%. Every lead arrives with rich context: what they entered, what their results were, how they benchmark against their industry, and an automatic quality score. Why CalcStack? 250+ ready-to-embed lead generation tools across 14 industries 7 content types: Calculators, Scorecards, Decision Engines, Benchmarks, Graders, Quizzes, AI Generators Built-in lead capture: Visitors engage with the tool, then enter their email to unlock full results and PDF reports Industry benchmarks: Every tool compares results against sourced industry data CRM integration: Leads flow to HubSpot, Salesforce, Mailchimp, Slack, Google Sheets, Zapier, or custom webhooks Branded PDF reports: Multi-page consulting-grade reports with your logo and colours Lead scoring: Every lead is automatically scored based on their inputs relative to industry benchmarks A/B testing: Test different tools against each other to optimise conversion White-label: Remove CalcStack branding entirely on paid plans Analytics dashboard: Track views, completions, leads, and conversion rates How Plan Enforcement Works All plan enforcement happens on CalcStack’s servers — not in this plugin. The plugin simply embeds an iframe. When a visitor loads the tool on your WordPress site: Views are counted against your monthly plan limit Lead capture only activates if your plan includes it (Starter plan and above) Branding removal only applies if your plan includes it (Starter+) White-label (custom logo, colours, branded PDFs) only applies on Growth+ plans CRM webhooks only fire on Growth+ plans PDF reports are gated by plan tier (basic on Free/Starter, full reports on Growth+) Without a Customer ID, the embed runs as a free demo with CalcStack branding, no lead capture, and a 500 view/month limit. Who Uses CalcStack? SaaS companies — embed ROI calculators and SaaS benchmarks to qualify leads Marketing agencies — white-label lead generation tools for clients across any industry Financial services — profit margin, investment, and valuation calculators that capture prospect data Home service businesses — cleaning, solar, roofing, and plumbing quote calculators that capture job details Real estate — mortgage calculators, rental yield tools, and property scorecards that capture buyer data Ecommerce — product configurators and shipping calculators that capture purchase intent Shortcode Usage Basic embed (free demo mode): [calcstack tool="profit-margin-calculator"] Linked to your CalcStack account (enables lead capture, branding, CRM): [calcstack tool="profit-margin-calculator" customer="your-calcstack-user-id"] All parameters: tool — the tool slug from calcstack.net (required) customer — your CalcStack user ID from Dashboard > Settings (recommended) height — iframe height in pixels (default: 600) theme — “light” or “dark” (default: light) More examples: [calcstack tool="marketing-health-score" customer="abc123" height="800"] [calcstack tool="hire-vs-outsource" customer="abc123" theme="dark"] [calcstack tool="benchmark-your-saas" customer="abc123" height="900"] Gutenberg Block Search for “CalcStack” in the block inserter. Set the tool slug, height, theme, and Customer ID in the block settings panel. The tool renders as a live preview in the editor. Where to Find Your Customer ID Log in to calcstack.net, go to Dashboard > Settings. Your Customer ID is displayed at the top of the page. Browse All Tools Visit calcstack.net/resources to browse all 250+ lead generation tools by industry and content type.

Dot Embed is a free WordPress plugin that allows you to embed Product Finders, Interactive Conversations, Assessments, Calculators, Configurators, Quizzes, Interactive videos, Games and much more into your WordPress website or blog. Create your interactive content on dot.vu and embed it using easy to configure shortcodes. If you have any questions or need help regarding the usage of this plugin please reach out to us at dot.vu or via email to [email protected] What is Dot? Powered by a wide range of types of interactive content, the Dot platform gives marketers full creative freedom in crafting highly immersive Interactive Experiences that stand out in the crowd and delight audiences. Create device-responsive, SEO-friendly, socially-integrated Interactive Content in minutes. No coding. No hosting. No fuss. Interactive Content Types Interactive Conversations Take your marketing to the next level with custom, branded games. Engage people and attract loads of new potential customers to your business. Quizzes Create a fun quiz where the user answers questions and scores points. Interactive Videos Transform any video into an engaging interactive experience with hotspots, custom journeys, navigation menus, social plug-ins, input forms, quizzes and contests. Marketing Games Take your marketing to the next level with custom, branded games. Engage people and attract loads of new potential customers to your business. Contests Create engaging contests and sweepstakes with automated winner selection. Personality Tests Plug personal traits, preferences, needs and pain-points to a specific solution. Evaluations Engage your audience with tests that evaluate skills, abilities, attitudes, needs or personality traits and provide custom results. Solution Builders Provide your audience with fully customized advice, suggestions or solutions to suit their individual needs. Interactive Ebooks EBooks with polls, interactive images, multimedia & much more. Online Advent Calendars Create a series of ‘locked’ prizes, contests, games and challenges for each day leading up to Christmas. And many more which you can find at dot.vu/content-types. HOW TO: Embed a Page or App After you have installed and activated this plugin (check the Installation tab): 1. Go to dot.vu and to any page you wish to embed on WordPress, click the “Put on Website” button, go to the WordPress tab, and copy the generated shortcode. 2. Paste the shortcode wherever WordPress allows shortcodes to be used, such as pages and posts. The shortcode includes various fields that can be configured in your page editor. 3. Preview your content to make sure you have it configured with the right size for example, then publish! If you have any questions or need help, just reach out to us at dot.vu.