Side-by-side comparison · 24 data points
| SMTP by BestWebSoft | MC4WP | |
|---|---|---|
| Tagline | — | — |
| Description | ||
| Screenshots | — | — |
| Languages | ||
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| Listed | — | — |
| Last updated | — | — |
| Metric | SMTP by BestWebSoft | MC4WP: Mailchimp for WordPress |
|---|---|---|
| Rating | 4.4 ★ | ★ 4.8 ★ |
| Total reviews | 13 | ★ 1.5k |
| Active installs | 1,000+ | 1,000,000+ |
| Free plan | — | — |
Based on the data on this page, MC4WP: Mailchimp for WordPress is the stronger choice for most WordPress Plugin Directory site owners — 4.8★ vs SMTP by BestWebSoft's 4.4★ is a meaningful gap that usually reflects real product or support quality differences across the user base.
MC4WP: Mailchimp for WordPress has the larger user base (1,497 reviews vs 13), which usually maps to broader integration coverage, faster bug-fix cadence, and a deeper bench of community workflow patterns. SMTP by BestWebSoft's smaller cohort can be an advantage for niche workflows where the bigger app has accumulated bloat.
Recommended by size: small/early-stage site owners who need fast install and low risk should default to MC4WP: Mailchimp for WordPress; mid-market and enterprise site owners with specific feature requirements should evaluate both — SMTP by BestWebSoft's 13-review base may include the workflow context that matches your specific use case better than MC4WP: Mailchimp for WordPress's broader-but-shallower coverage.
This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical WordPress Plugin Directory listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.
Read each app's audit: SMTP by BestWebSoft audit • MC4WP: Mailchimp for WordPress audit
| Keyword | SMTP by BestWebSoft | MC4WP |
|---|---|---|
| forms | Not ranked | #100 |
| form | Not ranked | #111 |
| custom form | Not ranked | #158 |
No tracked changes.
MC4WP: Mailchimp for WordPress has the higher average rating (4.8★ from 1,497 reviews) compared to SMTP by BestWebSoft (4.4★ from 13 reviews). Both are tracked daily by AppRanks, so the figures here update each refresh cycle.
MC4WP: Mailchimp for WordPress holds the higher average rating (4.8★ vs 4.4★). That is the one dimension AppRanks can separate them on here — read both apps' detail pages for the feature breakdown and recent listing changes.
Both apps are one-click installs from the WordPress Plugin Directory. MC4WP: Mailchimp for WordPress has the deeper published review base (1,497 vs 13), which often — though not always — accompanies better-tested setup docs. AppRanks doesn't measure setup time directly: read the recent reviews on each app's detail page for user-reported install experience.
SMTP by BestWebSoft typically suits early-stage and growth-mode teams based on its published review base (13 reviews). MC4WP: Mailchimp for WordPress typically suits early-stage and growth-mode teams based on its published review base (1,497 reviews). A larger review base generally means the app has been exercised at scale — relevant if you are processing high volume or handling enterprise compliance requirements.
Migration support varies by app and category. SMTP by BestWebSoft and MC4WP: Mailchimp for WordPress both publish their export options on their marketplace listing pages (or in their support docs); some apps offer one-click import from competitors, others require CSV. The fastest check: search "import from SMTP by BestWebSoft" in each app's help center. AppRanks does not track migration tooling directly — this is a category-specific capability worth verifying before commitment.
