Pixel Manager for WooCommerce – Conversion Tracking, Google Ads, GA4, TikTok, Dynamic Remarketing vs Burst Statistics – Simple WordPress Analytics (Google Analytics Alternative)

Finally, WordPress analytics you’ll actually use Google Analytics is overkill. Most other WordPress statistics plugins are cluttered and confusing. You just want to track visitors and know what’s happening on your site, without a data science degree. Burst Statistics gives you a clean, intuitive analytics dashboard focused on the metrics that actually matter. No external analytics accounts. No complex setup. Install, activate, and understand your website traffic in seconds. Trusted by 200,000+ WordPress sites. Built by the team behind Team Updraft, known for UpdraftPlus, WP-Optimize, and All-In-One Security (AIOS). What our users are saying “Finally, an analytics plugin I can actually explain to clients.” — @anguskeystone on wordpress.org “I tried WP Statistics and Independent Analytics, but they’re overloaded and confusing. Burst’s UI is intuitive and focused on what matters to me.” — @vallered on wordpress.org Why Burst Statistics? Analytics designed to be actionable Other analytics plugins throw everything at you. Burst shows what matters, visitors, pageviews, referrers, top pages, in a dashboard you’ll actually use. No data overload. No confusing menus. See why Burst is perfect for bloggers. Privacy analytics by design All site stats stay on your server, making Burst a true local analytics solution. No external tracking. Your data is yours, we never see it without your explicit permission. Designed for GDPR compliant analytics out of the box. Read why Burst Statistics is privacy-friendly. Zero setup friction Install, activate, done. No Google Analytics account, no GA4 setup, no tracking codes, no configuration headaches. Start seeing live visitors immediately. New to analytics? Start with our guide on WordPress analytics. WordPress-native analytics Not a port from another platform. Built specifically for WordPress with native performance and seamless integration. Works with WooCommerce, blogs, business sites and membership sites. Lightweight analytics, fast by default Optimized database queries. A tiny tracking script under 4 KB. No external dependencies slowing down your pages. Designed to track accurately even when using aggressive server-side caching. See the proof in does Burst slow down my website. Features Understand your website traffic Top performing pages and posts at a glance Track key metrics: visitors, sessions, pageviews, bounce rate Breakdown of visitors by device (desktop, tablet, mobile) Filter data by custom date ranges Compare traffic between periods Search Console integration, view Google searches right on your dashboard Real-time analytics Identify the real-time source for live visitors See the specific pages users are visiting now Live count of active users on your site See what content performs Top pages and posts ranked by views Compare any date range Track individual page performance Custom conversion and goal tracking Track views, clicks and WordPress hooks Track WooCommerce analytics & sales (Burst Pro Business) Track custom events and conversions Step-by-step setup in our goals guide Privacy-friendly analytics without compromise 100% self-hosted, all statistics stored locally in your WordPress database Cookieless tracking option, a cookie free analytics setup with no consent banner required in many countries Analytics designed to support GDPR, CCPA, DSGVO, AVG, RGPD and PECR compliance No data shared with Google, Facebook or any third party Stay informed Weekly or monthly email reports delivered to your inbox Compare periods to spot trends Get notified when tracking does not work A WordPress-native Google Analytics alternative If you’ve outgrown Google Analytics, or never wanted GA4 in the first place, Burst is built for you. As a Google Analytics alternative, Burst trades GA4’s complexity for clarity. You get the metrics that matter on a single dashboard, without sampling, without data thresholding, and without sending your visitors through Google’s ad network. GA4 is built to make Google’s ad business better. Burst is built to make your website better. Curious about the full picture? Read why WordPress site owners are leaving Google Analytics behind or the head-to-head Burst Statistics vs Google Analytics. From the team behind UpdraftPlus, WP-Optimize and All-In-One Security Burst Statistics is part of Team Updraft, the team behind some of the most installed WordPress plugins on the market: UpdraftPlus – WP backup and migration plugin WP-Optimize – cache, image compression, minification and database cleanup All-In-One Security (AIOS) – security and firewall Who is Burst Statistics for? Burst works for any WordPress site, but we’ve built specific solutions for the four audiences who get the most out of it: Bloggers and content creators, see which posts resonate with your audience Entrepreneurs and small business owners, understand your traffic and campaigns without complexity WooCommerce stores, track visitor behavior, revenue and product performance Agencies and freelancers, manage analytics and reporting for multiple client sites Privacy-conscious site owners, GDPR compliant analytics without consent banners Anyone tired of Google Analytics, get clarity instead of confusion Free vs Pro Burst Statistics (free) includes everything you need to understand your website traffic. Visitors, pageviews, referrers, top content, device stats, goal tracking, email reports and more. Burst Pro adds advanced features for businesses and professionals. Compare all plans on the pricing page. CREATOR PLAN UTM campaign tracking, see which marketing efforts drive results Geographic data, country and city-level visitor insights Advanced filtering, segment data by any dimension Data archiving settings, keep your database lean automatically Priority support, direct contact with our developers BUSINESS PLAN Everything in the Creator plan, plus Full WooCommerce sales dashboard, see which content brings in the most revenue Revenue attribution, connect WooCommerce sales to traffic sources AGENCY PLAN Everything in the Business plan, plus Reporting, generate shareable performance reports for clients All Burst Pro plans include priority support. You’ll have direct contact with our developers, real humans, not a chatbot. Upgrade to Burst Pro → How Burst compares to other WordPress analytics plugins We’re often asked how Burst stacks up against other tools. Honest, short version: Google Analytics / GA4, GA4 is powerful but built for advertisers, not site owners. It’s complex, applies sampling and thresholding to your numbers, and requires a cookie banner in most countries. Burst is a simpler, privacy-friendly GA4 alternative that shows real numbers without the setup. Read the full comparison. MonsterInsights, MonsterInsights is a connector that pipes your data into Google Analytics. If you want a true MonsterInsights alternative that keeps data on your own site instead of sending it to Google, Burst is a better fit. Independent Analytics, a respectful competitor with a similar privacy-first, WordPress-native approach. Burst leans harder into actionable dashboards, deeper UTM and goal tracking, WooCommerce revenue analytics and Agency-tier reporting. Try both and pick the one that clicks. Koko Analytics, a clean, lightweight option that focuses on the basics. Burst goes further with goal tracking, real-time analytics, UTM campaigns, WooCommerce analytics and email reports. WP Statistics, a long-standing WordPress stats plugin with a lot of options. Many users find the interface cluttered. Burst focuses on a single, clear dashboard designed for clarity over feature count. Matomo, self-hostable and feature-rich, but heavier and more complex to run. Burst is the simpler, faster, fully WordPress-native option. Useful guides and resources Learn the metrics, fix common problems, get more out of your analytics. All free, all on burst-statistics.com. Getting started WordPress analytics and the metrics that actually matter How to install Burst Statistics from the WordPress Repository How to set up your first goal Privacy and GDPR Why Burst Statistics is privacy-friendly How to configure your website without a cookie banner How Burst tracks website visitors without cookies Metrics and data interpretation How to reduce bounce rate in WordPress What is bounce rate? What is a pageview? What is conversion rate? Campaigns and conversions How to track UTM (and Burst) parameters Campaign URL builder How to create and A/B test marketing campaigns with Burst WooCommerce 10 proven ways to reduce WooCommerce cart abandonment Introducing sales analytics for WooCommerce in Burst Pro Browse the full Learn hub for more. Installation Go to Plugins → Add New in your WordPress dashboard Search for Burst Click Install Now, then Activate Visit Statistics → Dashboard to see your analytics That’s it. No external accounts. No tracking codes to paste. Burst starts collecting site stats immediately. Prefer installing manually or via Composer? See installing Burst Statistics with Composer. External services Burst works entirely on your own server and does not send your data anywhere. The two optional features below are the only ones that contact an external service, and neither is required to use Burst. Please see our privacy statement for our privacy policy; each feature below links to its own, more specific policy. Google Search Console integration (optional) When you connect your Google account on the Integrations settings page, Burst retrieves your search performance data (queries, clicks, impressions and positions) from the Google Search Console API (googleapis.com) and shows it in your dashboard. This is a one-way flow: your site fetches data from Google, and no visitor or statistics data is sent to Google or to us. Only the OAuth handshake and token refresh run through our relay at search-console.burst-statistics.com; the retrieved search data goes directly from Google to your own site. Nothing happens until you connect an account, and you can disconnect at any time, which revokes the token at Google. Read our Search Console integration privacy policy, and see Google’s privacy policy and Google API Services User Data Policy. Anonymous data sharing (optional) This is the only case in which Burst sends data to us, and it is strictly opt-in. When you choose to enable it, Burst periodically sends anonymized, aggregated usage and performance statistics (no visitor data, no personal data) to api.burst-statistics.com. In return you get community performance benchmarks in your dashboard, comparing your site against anonymized community averages, and it helps us improve the plugin. Read how we handle anonymous usage data. Credits Country-level geographic data is provided by the MaxMind GeoLite2 database. This product includes GeoLite2 Data created by MaxMind, available from https://www.maxmind.com/.

The Pixel Manager is the most complete conversion tracking plugin for WooCommerce. Set up Google Ads conversion tracking, Google Analytics GA4 e-commerce tracking, Meta/Facebook Pixel, TikTok Pixel, and more – in minutes, not hours. No coding required. Unlike Google Tag Manager (GTM), which requires significant technical expertise to configure WooCommerce e-commerce tracking correctly, the Pixel Manager provides a turnkey solution with over 12 years of development. It automatically handles edge cases like payment gateway redirects, order duplication prevention, and consent mode – all the things that take hours to get right with manual tag management. 🆕 New: Conversion tracking for OpenAI ads on ChatGPT OpenAI is rolling out advertising on ChatGPT, and the Pixel Manager is one of the first WooCommerce plugins to support it. The Pro version tracks your OpenAI ads with the browser pixel, a server-side Conversions API connection, and Advanced Matching – so you can measure exactly which purchases your ChatGPT ads drive, from day one. Also new: Microsoft Clarity heatmaps and session recordings (Pro, beta), and the rebuilt, faster Nova admin interface (free). 🚀 Endorsed by Google’s Tag Team This plugin was recommended to us by Google’s Tag Implementation Team. That should say enough. says @dpackert24 This plugin was demonstrated to me by a Google Tagging Support person. ‘nough said 🙂 says @galbaras We’re using this for our biggest clients and it’s working great! says @wodobo Pixel Manager for WooCommerce is the go-to plugin for both tech wizards and casual users. says @chxz What makes the Pixel Manager different? Most WooCommerce tracking plugins only handle the basics: firing a conversion pixel on the thank you page. The Pixel Manager goes much further. It tracks the entire e-commerce customer journey – from product impressions and add-to-cart events through checkout and purchase – across all major advertising and analytics platforms simultaneously. This gives you complete data for conversion optimization, dynamic remarketing audience building, and accurate ROAS reporting. The Pro version adds server-side tracking (Conversion API / CAPI) that sends conversion data directly from your server to advertising platforms. This bypasses browser limitations like ad blockers, Safari ITP cookie restrictions, and network issues – typically recovering up to 30% more conversions that browser-only tracking misses. Our unique Automatic Conversion Recovery (ACR) feature goes even further by automatically identifying and recovering missed conversions nightly. Key Benefits ✅ Easy setup – just enter your tracking IDs and you’re done. ✅ Accurate e-commerce event tracking across all platforms. ✅ GDPR and CCPA compliant with Google Consent Mode v2. ✅ Works with 15+ consent management platforms out of the box. ✅ Lightweight – won’t slow down your WooCommerce store. ✅ Payment Gateway Accuracy Report – diagnose conversion tracking drops. ✅ Automatic Conversion Recovery (ACR) – recover lost conversions (Pro). ✅ OpenAI ads (ChatGPT) conversion tracking, browser and server-side (Pro). ✅ AI-ready – AI agents can safely configure the plugin through the WordPress Abilities API. Free Tracking Pixels Google Ads Pixel – conversion value tracking, dynamic remarketing, cart item data Google Analytics Pixel (GA4) – full Enhanced E-Commerce tracking Meta Ads Pixel (Facebook Pixel) – remarketing events and custom audiences Hotjar Pixel – heatmaps and session recordings Free Features Google Tag Gateway for Advertisers – first-party tracking through Google’s servers Google Consent Mode v2 – full compliance with EU, UK, and US privacy regulations Google Ads Dynamic Remarketing – build audiences based on product interactions Google Ads Cart Item Tracking – feed cart data to Smart Shopping and Performance Max campaigns Google Shopping New Customer Parameter – optimize for new customer acquisition GA4 Enhanced E-Commerce – track product impressions, add to cart, checkout steps, and purchases Meta Remarketing Events – ViewContent, AddToCart, InitiateCheckout, Purchase Basic Order Duplication Prevention – avoid counting the same conversion twice Customizable filters – fine-tune tracking output for your specific setup Lazy-loaded product list support – works with infinite scroll and AJAX product loading Payment Gateway Accuracy Report – identify which payment gateways cause conversion tracking drops Nova admin interface – rebuilt from the ground up, faster and cleaner, with a getting-started checklist for new installs Abilities API integration – AI agents (Claude, ChatGPT, and others) can discover, read, and safely update your tracking settings Opportunities – prioritized, actionable suggestions to improve your tracking and campaign performance Have a look at the full feature list over here. Premium Tracking Pixels Adroll Ads Contentsquare Statistics CrazyEgg Analytics Criteo Ads – retargeting and audience events through the Criteo OneTag (beta) GroundTruth Ads – omnichannel engagement and conversion tracking (beta) Hyros – ad attribution through the Hyros Universal Script with funnel milestone tags (beta) LinkedIn Ads Microsoft Ads (Bing Ads) – UET tag tracking and server-side conversions through the Microsoft Advertising Conversions API Microsoft Clarity – heatmaps and session recordings with e-commerce events (beta) Mixpanel – product analytics with the full shopping funnel, server-side purchases through the Ingestion API, session replay and user identification (beta) Nextdoor Ads – conversion tracking through the Nextdoor Universal Pixel (beta) OpenAI Ads – conversion tracking for ads on ChatGPT Outbrain Ads Pinterest Ads Reddit Ads Snapchat Ads Taboola Ads TikTok Ads Triple Whale – visitor journey tracking and marketing attribution (beta) X (Twitter) Ads VWO (Visual Website Optimizer) – A/B testing Premium Features Automatic Conversion Recovery (ACR) – automatically recover missed conversions nightly Server-side tracking (CAPI) – Meta, TikTok, Pinterest, Snapchat, Reddit, OpenAI, Nextdoor, Microsoft Ads, GA4 Measurement Protocol Advanced Order Duplication Prevention Google Ads Enhanced Conversions – first-party data for improved attribution Google Ads Conversion Adjustments – send refund data back to Google Ads Scroll Tracking – measure how far visitors scroll on your pages Automatic Phone and Link Click Tracking Have a look at the full feature list over here. Ready to recover lost conversions and get accurate tracking data? Visit sweetcode.com to learn more about the Pro version. Documentation Comprehensive setup guides, troubleshooting, and API references: Open the documentation News Consent Management The Pixel Manager integrates with all major Consent Management Platforms (CMPs) to ensure your tracking pixels respect visitor consent choices. It supports Google Consent Mode v2, including region-specific consent defaults for the EU, UK, and US states with privacy regulations. Compatible consent management plugins: Beautiful and Responsive Cookie Consent Cookiebot Cookie Confirm Cookie Script Complianz GDPR/CCPA Cookie Consent Cookie Notice Cookie Notice & Compliance for GDPR / CCPA Cookie Law Info FAZ Cookie Manager GDPR Cookie Compliance WP AutoTerms CookiePro by OneTrust Termly Iubenda WP Consent API WP Cookie Consent Please read the following for additional setup information Requirements List of requirements Security Review Although we follow security best practices, we wanted to ensure that we didn’t miss anything. So, we had the plugin reviewed by Patchstack, a cybersecurity company specializing in WordPress security. The summary of their report was: “We were unable to detect any vulnerabilities that would impact the security status of the plugin in a serious way.” Managed Vulnerability Disclosure Program We are committed to ensuring the security of our customers and their data. If you believe you have found a security vulnerability in the Pixel Manager for WooCommerce, we encourage you to report it through Patchstack our security partner. Patchstack runs a managed Vulnerability Disclosure Program (mVDP) that helps us receive, triage, and respond to reported vulnerabilities. Patchstack also provides a reward for the responsible disclosure of security vulnerabilities. Report a vulnerability