Burst Statistics – Simple WordPress Analytics (Google Analytics Alternative) vs TWIPLA (Visitor Analytics IO) – Privacy-First Website Stats, Session Recordings, Heatmaps, Polls and Surveys

Finally, WordPress analytics you’ll actually use Google Analytics is overkill. Most other WordPress statistics plugins are cluttered and confusing. You just want to track visitors and know what’s happening on your site, without a data science degree. Burst Statistics gives you a clean, intuitive analytics dashboard focused on the metrics that actually matter. No external analytics accounts. No complex setup. Install, activate, and understand your website traffic in seconds. Trusted by 200,000+ WordPress sites. Built by the team behind Team Updraft, known for UpdraftPlus, WP-Optimize, and All-In-One Security (AIOS). What our users are saying “Finally, an analytics plugin I can actually explain to clients.” — @anguskeystone on wordpress.org “I tried WP Statistics and Independent Analytics, but they’re overloaded and confusing. Burst’s UI is intuitive and focused on what matters to me.” — @vallered on wordpress.org Why Burst Statistics? Analytics designed to be actionable Other analytics plugins throw everything at you. Burst shows what matters, visitors, pageviews, referrers, top pages, in a dashboard you’ll actually use. No data overload. No confusing menus. See why Burst is perfect for bloggers. Privacy analytics by design All site stats stay on your server, making Burst a true local analytics solution. No external tracking. Your data is yours, we never see it without your explicit permission. Designed for GDPR compliant analytics out of the box. Read why Burst Statistics is privacy-friendly. Zero setup friction Install, activate, done. No Google Analytics account, no GA4 setup, no tracking codes, no configuration headaches. Start seeing live visitors immediately. New to analytics? Start with our guide on WordPress analytics. WordPress-native analytics Not a port from another platform. Built specifically for WordPress with native performance and seamless integration. Works with WooCommerce, blogs, business sites and membership sites. Lightweight analytics, fast by default Optimized database queries. A tiny tracking script under 4 KB. No external dependencies slowing down your pages. Designed to track accurately even when using aggressive server-side caching. See the proof in does Burst slow down my website. Features Understand your website traffic Top performing pages and posts at a glance Track key metrics: visitors, sessions, pageviews, bounce rate Breakdown of visitors by device (desktop, tablet, mobile) Filter data by custom date ranges Compare traffic between periods Real-time analytics Identify the real-time source for live visitors See the specific pages users are visiting now Live count of active users on your site See what content performs Top pages and posts ranked by views Compare any date range Track individual page performance Custom conversion and goal tracking Track views, clicks and WordPress hooks Track WooCommerce analytics & sales (Burst Pro Business) Track custom events and conversions Step-by-step setup in our goals guide Privacy-friendly analytics without compromise 100% self-hosted, all statistics stored locally in your WordPress database Cookieless tracking option, a cookie free analytics setup with no consent banner required in many countries Analytics designed to support GDPR, CCPA, DSGVO, AVG, RGPD and PECR compliance No data shared with Google, Facebook or any third party Stay informed Weekly or monthly email reports delivered to your inbox Compare periods to spot trends Get notified when tracking does not work A WordPress-native Google Analytics alternative If you’ve outgrown Google Analytics, or never wanted GA4 in the first place, Burst is built for you. As a Google Analytics alternative, Burst trades GA4’s complexity for clarity. You get the metrics that matter on a single dashboard, without sampling, without data thresholding, and without sending your visitors through Google’s ad network. GA4 is built to make Google’s ad business better. Burst is built to make your website better. Curious about the full picture? Read why WordPress site owners are leaving Google Analytics behind or the head-to-head Burst Statistics vs Google Analytics. From the team behind UpdraftPlus, WP-Optimize and All-In-One Security Burst Statistics is part of Team Updraft, the team behind some of the most installed WordPress plugins on the market: UpdraftPlus – WP backup and migration plugin WP-Optimize – cache, image compression, minification and database cleanup All-In-One Security (AIOS) – security and firewall Who is Burst Statistics for? Burst works for any WordPress site, but we’ve built specific solutions for the four audiences who get the most out of it: Bloggers and content creators, see which posts resonate with your audience Entrepreneurs and small business owners, understand your traffic and campaigns without complexity WooCommerce stores, track visitor behavior, revenue and product performance Agencies and freelancers, manage analytics and reporting for multiple client sites Privacy-conscious site owners, GDPR compliant analytics without consent banners Anyone tired of Google Analytics, get clarity instead of confusion Free vs Pro Burst Statistics (free) includes everything you need to understand your website traffic. Visitors, pageviews, referrers, top content, device stats, goal tracking, email reports and more. Burst Pro adds advanced features for businesses and professionals. Compare all plans on the pricing page. CREATOR PLAN UTM campaign tracking, see which marketing efforts drive results Geographic data, country and city-level visitor insights Advanced filtering, segment data by any dimension Data archiving settings, keep your database lean automatically Priority support, direct contact with our developers BUSINESS PLAN Everything in the Creator plan, plus Full WooCommerce sales dashboard, see which content brings in the most revenue Revenue attribution, connect WooCommerce sales to traffic sources AGENCY PLAN Everything in the Business plan, plus Reporting, generate shareable performance reports for clients All Burst Pro plans include priority support. You’ll have direct contact with our developers, real humans, not a chatbot. Upgrade to Burst Pro → How Burst compares to other WordPress analytics plugins We’re often asked how Burst stacks up against other tools. Honest, short version: Google Analytics / GA4, GA4 is powerful but built for advertisers, not site owners. It’s complex, applies sampling and thresholding to your numbers, and requires a cookie banner in most countries. Burst is a simpler, privacy-friendly GA4 alternative that shows real numbers without the setup. Read the full comparison. MonsterInsights, MonsterInsights is a connector that pipes your data into Google Analytics. If you want a true MonsterInsights alternative that keeps data on your own site instead of sending it to Google, Burst is a better fit. Independent Analytics, a respectful competitor with a similar privacy-first, WordPress-native approach. Burst leans harder into actionable dashboards, deeper UTM and goal tracking, WooCommerce revenue analytics and Agency-tier reporting. Try both and pick the one that clicks. Koko Analytics, a clean, lightweight option that focuses on the basics. Burst goes further with goal tracking, real-time analytics, UTM campaigns, WooCommerce analytics and email reports. WP Statistics, a long-standing WordPress stats plugin with a lot of options. Many users find the interface cluttered. Burst focuses on a single, clear dashboard designed for clarity over feature count. Matomo, self-hostable and feature-rich, but heavier and more complex to run. Burst is the simpler, faster, fully WordPress-native option. Useful guides and resources Learn the metrics, fix common problems, get more out of your analytics. All free, all on burst-statistics.com. Getting started WordPress analytics and the metrics that actually matter How to install Burst Statistics from the WordPress Repository How to set up your first goal Privacy and GDPR Why Burst Statistics is privacy-friendly How to configure your website without a cookie banner How Burst tracks website visitors without cookies Metrics and data interpretation How to reduce bounce rate in WordPress What is bounce rate? What is a pageview? What is conversion rate? Campaigns and conversions How to track UTM (and Burst) parameters Campaign URL builder How to create and A/B test marketing campaigns with Burst WooCommerce 10 proven ways to reduce WooCommerce cart abandonment Introducing sales analytics for WooCommerce in Burst Pro Browse the full Learn hub for more. Installation Go to Plugins → Add New in your WordPress dashboard Search for Burst Click Install Now, then Activate Visit Statistics → Dashboard to see your analytics That’s it. No external accounts. No tracking codes to paste. Burst starts collecting site stats immediately. Prefer installing manually or via Composer? See installing Burst Statistics with Composer.

THE COMPLETE WEBSITE INTELLIGENCE PLATFORM FOR WORDPRESS Losing trackable website data due to missing visitor consent is a major challenge for businesses but we’ve solved it. Finally get the full picture with the only analytics that doesn’t need visitor consent. Identify your site’s weak spots by analyzing your visitors’ behavior via heatmaps, events, session replays, and funnels, as well as a survey tool. A complete web analytics solution trusted worldwide with 2.5 million installs, offering unique feature set combinations that remove data silos. Stop guessing; get real-time analysis of your web presence with instant, unsampled site KPIs – all presented in an intuitive interface. Stop losing data, protect your visitors from data theft and reveal up to 4x more traffic you wouldn’t see otherwise using our innovative cookieless and consentless tracking technology. “One of the best ways to measure analytics.” “This is like Google Analytics on steroids. It has so much functionality and it’s really simple to get started and set up. I love it because I can track visitor metrics to my websites — and my clients’ websites.” AWARDS AND TESTIMONIALS 65+ analytics industry awards since 2019 High performer – winter 2024 (G2) Top for enterprise customer support 2024 (SoftwareSuggest) Famous clients include Virgin Atlantic Group, Insight Enterprises (Fortune 500) or the Technical University of Munich 4.7/5 user rating – GetApp, Capterra, and Software Advice Top-ranked analytics suite in the Wix App Marketplace “Exceptional Analytics App for Website Insights” “I recently integrated the TWIPLA app into my website, and I must say, it has been an absolute game-changer! This app provides comprehensive and insightful data about my website visitors, allowing me to make informed decisions and improve my online presence. The user interface is incredibly user-friendly, making it a breeze to navigate through the various features and analytics. I was able to effortlessly track important engagement metrics such as visitor traffic, user page views, bounce rate stats, and even geographics and demographics statistics of visitors. One of the standout features of this app is its real-time stats tracking. It offers up-to-the-minute data, enabling me to monitor the effectiveness of my marketing campaigns and adjust strategies on the go. This has been instrumental in boosting my website’s performance and conversion rates. I wholeheartedly recommend the TWIPLA app to anyone looking for a powerful analytics tool for their website. It offers an exceptional user experience.” — TWIPLA user THREE PILLARS OF WEBSITE INTELLIGENCE (+ECOMMERCE ANALYTICS) TWIPLA is bursting with 20+ site statistics tools and features across all the insight pillars that businesses need to understand visitors and effectively optimize their online presence: Complete Website Statistics: All the daily, weekly, and monthly visitor site stats, with the advanced tools you need to understand performance from every angle – use these statistics as a guide to understanding visits, as well as optimization, resource allocation, and outreach. Visitor Behavior Analytics: Enjoy intuitive visualizers like session recordings, heatmaps, funnels, or events to see your site from the perspective of its visitors – use these to improve the customer experience and increase sales or signups. Visitor Communication: Contact your visitors directly – use these to know your customers even better, get enhanced visitor insights, or identify problems that you might have missed otherwise. eCommerce Analytics: Gain deep insights into your webstore – track KPIs, customer behavior, and product popularity to refine your store design, optimize offerings, and boost revenue. PRICING Free forever plan available Paid plans start from $2.99 a month Additional custom enterprise plan with help from Support Specialists Free, unrestricted 30-day free trials available for all paid plans 20% discount on annual subscriptions Up to 6 months unlimited access for Startup Program members – worth up to €10,000 PRIVACY-PERFECT WEBSITE ANALYTICS TWIPLA is a privacy-friendly WordPress site analytics integration. In default Maximum Privacy Mode, there’s no fingerprinting, IP tracking, or page history tracking. This enables your business to legitimately leverage analytics under all global laws with no compliance work, as attested by rulings in Germany and France – two of the strictest data protection authorities in the EU. An advanced cookieless – and consentless – tracking system also means that you can use TWIPLA legally without a cookie banner. This removes an ugly barrier to data collection and increases your web traffic visibility by up to 400%. TWIPLA also has three lower-threshold privacy modes for businesses that want a deeper visitor data set, and our dynamic Privacy Center allows you to set a different privacy mode for any visitor country of origin. These modes require a cookie banner, but our dual tracking code system means that you can still legitimately collect data on visitors that opt out of tracking, in line with Maximum Privacy Mode logic. This system means that you can collect data on 100% of your website visitors, while still protecting their right to privacy. COMPLETE SUITE OF FEATURES Pillar 1: Complete WordPress Website Statistics Overview: All your live, top-level, and exact digital performance metrics and other stats in one place. Pages: Get popular page stats, learn content preferences, and understand how visitors navigate through your site. Visitors: Granular location statistics and insights about user country, city, and district, as well as browsing habits and other visit stats. Devices: See mobile, desktop, and tablet device usage preferences, as well as operating system, browser, and resolution statistics. Incoming Traffic: Statistics that enable you to monitor the performance of all your digital channels. Outgoing Traffic: Learn where visitors go after leaving your site, and track exit pages stats, affiliate links, and other partnerships. Custom Dashboards: Consolidated, customizable, and shareable reports from across the toolkit. UTM Campaigns: Monitor the performance of marketing campaigns. Competitors: Benchmark performance against different sectors and countries. Company Reveal: Match website visitors to their business network or related company. Pillar 2: Visitor Behavior Analytics Session Recordings: Watch real session videos to see where users click, scroll, and move. Heatmaps: Activate these to see how traffic collectively engages with webpages, including click, scroll, and move tracking. Conversion Funnels: Find where visitors drop off on their journey, with step-by-step funnel tracking towards conversion or any desired action. Event Tracking: Customize the insights you see by tracking any visitor action imaginable. Pillar 3: Visitor Communication On-Page Polls: Create in-page questionnaires and get targeted feedback from visitors as they browse. Dedicated-URL Surveys: Publish off-page questionnaires and embed the dedicated URL anywhere. Advanced Analytics: Get detailed statistics and insights on participant responses, behavior, and dropout rates. Privacy Features: Maximum Privacy Mode: Use TWIPLA in a default mode that is CCPA, GDPR, and ePrivacy-compliant. Dynamic Privacy Center: Choose from three other lower-threshold privacy modes (Light Privacy Mode, Medium Privacy Mode, and GDPR Privacy Mode) that still give you access to all tools and statistics. Cookieless Tracking: Adopt advanced tracking technology that keeps website visitor data safe. Dual Tracking Code System: Where TWIPLA is set away from Maximum Privacy Mode, integrate the second tracking code to the cookie banner opt-out button to legitimately collect a data fundament on all website visitors. Custom Country Data: Set a different privacy mode for any website visitor country of origin. Data Storage: Data is stored in ISO 27001-certified data centers in Falkenstein, Germany. Data Ownership: Become independent with your analytics by having 100% control over your website data, which we don’t sell or transfer to third parties. Data Access: Collaborative tools make it easy to work with others while controlling access to sensitive data. Other Features: eCommerce Statistics: Key performance indicators, customer purchase records, and granular sales statistics for webstore owners. Visitor Segmentation: Create user personas and tailor reports to the audience segments that matter to your analytics with a single click. Alarming Behavior Events: Reveal visitor interactions that point to potential site UX issues (dead/rage clicks, excessive scrolling, etc.) and technical bugs, which are limiting revenue opportunities. Website Error Tracking: See any site issues like broken links or loading issues that are negatively impacting visitor journeys and conversion rates. FIVE COMMON ANALYTICS PROBLEMS SOLVED BY TWIPLA No Missed Customer Data: Track every site visitor – a 400% increase on cookie-based alternatives. No Compliance Headaches: Adopt consentless analytics that meets all legal privacy requirements. No Need for Additional Tools: Work with a complete analytics solution that offers cross-platform insights. No Disconnected Data Silos: Use a central hub that reports on every aspect of your digital presence. No Confusion or Complications: Choose a simple and intuitive analytics platform, designed for businesses with any statistics skill level.