BetterLinks – Link Shortener, Link Cloaking, Redirects, Affiliate Link Manager & MCP vs URL Shortify – Simple and Easy URL Shortener

BetterLinks is the complete link management plugin for WordPress. Turn long, ugly URLs into short, branded, memorable links — then cloak them, redirect them, organize them and track every single click, all from one dashboard inside WordPress. No third-party URL shortener. No monthly subscription for basic link tracking. Your links live on your own domain, and your click data stays in your own database. 👉 See All Features | Documentation | Live Demo | Upgrade to PRO 🤖 NEW: Manage Your Links With AI (MCP Connector) BetterLinks now ships a built-in MCP (Model Context Protocol) server, so AI assistants like Claude, ChatGPT, Claude Code, Cursor and VS Code can work with your links directly — in plain English. Ask your assistant to “create a short link for this affiliate offer”, “which links got the most clicks last month?” or “put every Black Friday link in its own category”, and it does the work inside your own dashboard. Runs on your own site — no hosted broker and no third-party service; your links and click data never leave your server 14 built-in tools — create, update and delete links, manage categories and tags, read click analytics, and read or update settings Two ways to connect — a one-time OAuth approval for Claude and ChatGPT, or a copy-paste command for Claude Code, Cursor and VS Code Off by default — nothing is exposed to anyone until you switch it on in BetterLinks → MCP Scope-aware — apps that ask for read-only access are enforced as read-only and clearly labelled in your dashboard Revocable any time — reset the connection token, or revoke a single connected app, with one click Admin-scoped — every action runs as the administrator who approved it and respects that account’s permissions Built-in health check — a live “Test connection” round trip tells you exactly which step failed if a client can’t connect Built on the WordPress Abilities API, bundled with the plugin — there are no companion plugins to install. 🔗 Create Short Links In Seconds Paste a long URL, pick a slug, hit publish. BetterLinks generates clean short links like yoursite.com/go/deal that are easy to share, easy to remember and impossible to mistype. Instant URL shortener — shorten any internal or external URL in a couple of clicks Custom slugs — write your own, or auto-generate from the title, target URL, or a random string One-click copy & share — grab any short link straight from the dashboard Duplicate & bulk actions — clone links, bulk delete with undo, drag-and-drop to reorder Quick Link Creation — create short links from outside the WordPress admin using an API key Custom fields — attach your own metadata to any link ↪️ Powerful Redirects & Link Cloaking Send visitors exactly where you want, with the redirect type that fits the job. 301, 302 & 307 redirects — permanent, temporary and method-preserving Link cloaking (PRO) — keep your branded short URL in the address bar the whole visit Wildcard redirects — match a whole path pattern with /folder/* Parameter forwarding — pass query strings straight through to the destination Case-sensitive slugs — treat /Deal and /deal as separate links when you need to Nofollow & sponsored tags — mark affiliate links correctly for search engines Force HTTPS (PRO) — every redirect goes out secure, whatever is stored on the link 📊 Real-Time Click Tracking & Link Analytics Know which links actually work. BetterLinks records every click and turns it into reports you can act on — no external analytics account required. Total & unique clicks for every link Real-time analytics dashboard with an interactive date-range calendar Traffic sources — top referrers, social clicks, campaign performance Geographic reports — see which countries your clicks come from Browser, OS & device breakdown (PRO) Per-link analytics (PRO) — a full report for any single link Top & worst performers (PRO) — find your winners and your dead weight Bot filtering — automated traffic is detected and kept out of your numbers Exclude your own IP (PRO) — stop your team’s clicks from skewing the data Google Analytics 4 & Facebook Pixel (PRO) — push click events server-side 💰 Built For Affiliate Marketers BetterLinks is a full affiliate link manager, not just a shortener. Cloak affiliate links (PRO) so long tracking URLs never appear in your content Auto-Link Keywords (PRO) — turn chosen keywords into affiliate links across your whole site automatically Affiliate link disclosure (PRO) — FTC-friendly notices via block, shortcode, or site-wide rule Uncloak per link or category (PRO) — stay compliant with Amazon Associates and similar programs Sponsored & nofollow attributes built into every link Broken link scanner (PRO) — catch dead affiliate links before they cost you commission 🗂️ Organize Hundreds Of Links Without The Mess Categories & tags with bulk assignment and per-term click stats List view & board view — pick the layout that suits how you work Compact mode — a dense, single-line list when you want to scan everything at a glance Search, filter & sort by category, tag, date, clicks or favorites Favorites — pin the links you touch every day Role-based permissions (PRO) — decide exactly who can create, edit, or view links and analytics 🚀 Marketing & Campaign Tools UTM Builder — attach campaign parameters to any link Global UTM templates (PRO) — save presets and apply them in bulk Dynamic redirects (PRO) — A/B split testing, geo-targeting, device targeting and time-based rules on a single short URL Link scheduling & expiration (PRO) — publish later, expire by date or click count, with a fallback URL Password-protected links (PRO) — gate a short link behind a password Custom link previews (PRO) — control the title, description and image when your link is shared on social Custom domain (PRO) — serve short links from your own branded domain AI Bulk Link Generator (PRO) — generate short links across many posts at once ⚡ Fast, Lightweight & Developer-Friendly BetterLinks is engineered for speed. Redirects resolve from an optimized cache instead of hammering your database, so short links stay fast even with tens of thousands of them. Optimized queries and a JSON-backed redirect cache Works with any theme Gutenberg block and Elementor integration for inserting links while you write Fluent Boards integration — manage short links directly from your project tasks Full REST API for developers MCP server & WordPress Abilities API support — expose your links to AI agents and automations Translation-ready and WPML-compatible 🔄 Switching From Another Plugin? Move your existing links across in one click — no CSV wrangling, no lost redirects. Pretty Links → BetterLinks ThirstyAffiliates → BetterLinks Simple 301 Redirects → BetterLinks Plus CSV import/export for links and click history 🏆 Why Choose BetterLinks Your data stays yours — links and analytics live in your own WordPress database No per-click pricing — unlike hosted URL shorteners Built for scale — thousands of links without slowing your site down Actively maintained by WPDeveloper, trusted by millions of WordPress users Free forever core — shortening, redirects, categories, analytics and migration are all in the free plugin 🔥 Upgrade To BetterLinks PRO Unlock the full toolkit: link cloaking, dynamic redirects with A/B split testing, geo & device targeting, individual link analytics, Google Analytics and Facebook Pixel integration, auto-link keywords, affiliate disclosures, password protection, link scheduling & expiry, the broken link and full-site scanners, custom domains, role management, email reporting and the AI Bulk Link Generator. Get BetterLinks PRO → 💜 More From WPDeveloper 🔝 Essential Addons For Elementor – The most popular Elementor extensions library, with 2 million+ active users. 👉 Essential Blocks For Gutenberg – Advanced block library to supercharge the WordPress editor. 🔔 NotificationX – Social proof & FOMO marketing solution that increases conversion rates. 📄 EmbedPress – Embed content from 250+ sources with one click, in Gutenberg and Elementor. 📝 BetterDocs – Documentation & knowledge base solution that reduces your support load. ⏰ SchedulePress – Complete WordPress scheduling with an editorial calendar and social sharing. ☁️ Templately – 5000+ ready templates for Elementor & Gutenberg with cloud collaboration. 🎨 Flexia – Lightweight, customizable, multipurpose WordPress theme. 👨‍💻 Documentation & Support Documentation & tutorials YouTube playlist Community support forum Facebook community Loving BetterLinks? Leave a ⭐⭐⭐⭐⭐ review

URL Shortify helps you beautify, manage, and share any URL on or off of your WordPress website. Create links that look how you want using your domain name! It’s a Simple, Easy & Elegant self hosted alternative to Bitly, TinyURL, Cuttly, Pretty Links, URL Shortener By My Theme Shop, Rebrandly, BL.Link, Short.io, and many other SaaS URL Shortener services. ✨Simple and fast URL Shortener! URL Shortify allows to reduce long links from Facebook, YouTube, Twitter, Linked In and top sites on the Internet, You can copy the shortened URL and share it on websites, chat and e-mail Shorten, Share and Track Your shortened URLs can be used in publications, advertisements, blogs, forums, e-mails, instant messages, and other locations. Track statistics for your business and projects by monitoring the number of hits from your URL with the click counter, you do not have to register. URL Shortify enables you to shorten links using your own domain name (as opposed to using tinyurl.com, bit.ly, or any other link shrinking service)! In addition to creating clean links, URL Shortify tracks each hit on your URL and provides a full, detailed report of where the hit came from, the browser, os, and host. URL Shortify is a plugin for people who want to clean up their affiliate links, track clicks from emails, their links on Twitter to come from their own domain, or generally increase the reach of their website by spreading these links on forums or comments on other blogs. 💝WHY You Need Link Shortener aka URL Shortify ➡️ Brand – Enhance brand visibility and trust by putting your brand name on every link you share ➡️ Collaborate – Share branded short links across departments, regions, and teams with one cohesive strategy ➡️ Integrate – Incorporate branded links into your existing processes, workflow, and tools with ease ➡️ Track – Understand social media, email marketing, ads, and SEO through detailed click stats ➡️ Optimize – Growth and Target your audience with our link shortener ➡️ Scale – Increase usage with an infrastructure that can grow at the same rate as your business ➡️ Easy – It’s easy and fast, enter the long link to get your shortened link ➡️ Shortened – Use any link, no matter what size, URL Shortify always shortens ➡️ Secure – It’s fast & secure ➡️ Reliable – All links that try to disseminate spam, viruses, and malware are deleted Features ⚙️ Easy Configuration Easily set up your Link Redirects (301, 302, and 307) and all your Link options 👉 Create Short Links Create short links that your visitors will easily be able to memorize and that you can fit into Tweets, Facebook posts, and more. 👉 Editable Destination URL Update destination URL of branded links anytime. 🔎 Search Links Find a specific branded link using an inbuilt search tool. 👉 Fully Customizable Change settings to make your short links just the way you want them. Make sure your links reflect your brand and stick in the memory! 👉 Hide Affiliate Links URL Shortify is a great way to hide affiliate links. This is a perfect way to ensure that people don’t bypass your links and cost you money! 👉 Easy To Use URL Shortify could not be easier to use. This is a quick way to generate links to any page on your site! 👉 301 SEO Redirect Create branded links that are optimized for search engines 👉 Redirect With 302/307 Headers Redirect your visitors and keep them updated as to what’s going on. This is a good way to deal with dead links and keep that visitor engagement. 👉 Parameters Forwarding Automatically forward parameters to the destination URL by appending them to branded links. 👉 Basic Link Analytics. Track Each And Every User Who Click A Link Full analytics for individual links and link groups, including geo 🇺🇸 🇬🇧 🇦🇺 🇫🇷 🇮🇳 🇩🇪 and device information, referrers, browser, IP, and more. 👉 Automatically Create Short Links For Posts & Pages Want to create short links for WordPress Posts & Pages? Don’t worry. We will save you time by creating short links for Posts & Pages automatically. 👉 Organize Short Links In Groups Group links together for easier management and analytics for a group as well as the individual link. 👉 Add & Move links to group in bulk Move links to group and add links to group in bulk using Bulk actions. 👉 Dashboard Get useful KPIs & information right on your dashboard 👉 One Click Share Copy your shortened URL right from the dashboard and share it instantly. 👉 Link Prefix Added Link Prefix setting using which you can set the prefix for all links. Once you set the link prefix, prefix will be added to short links generated after that. 👉 GDPR Privacy As a data processor, URL Shortify is fully compliant with GDPR 👉 Quick Add Dashboard Widget Quickly create short links from WordPress Dashboard using URL Shortify Quick Add Widget. 👉 Import links from CSV file. Exported links from other tools in CSV format? You can directly import all links from CSV file to URL Shortify. 👉 Allow to show Short URL with the Posts, Pages & with the excerpt. With the use of settings you can display Short URL to above & below to Posts, Pages & Excerpt. 👉 REST API to create short links. Able to create short links using WordPress REST API from anywhere. 👉 Email Digest Get daily, weekly and monthly summary of new links and clicks report via email. One click Import from other WordPress plugins We have one click import setup for following WordPress Plugin. If you are using any of the following plugin, you can import all your short links in a single click. 👉 Pretty Links 👉 ThirstyAffiliates Affiliate Link Manager 👉 URL Shortener by MyThemeShop 👉 301 Redirect 👉 Simple 301 Redirects 👉 Redirection 👉 LinkCentral 👉 Short URL Premium Features 📊 Full & Real Time Link Analysis 7 days click history is available with URL Shortify free version. Unlock full click history by upgrading to PRO. 👉 Generate Short Links For Posts, Pages & Custom Post Types in bulk Using Bulk Generate Short Links feature, you can generate Short Links in bulk in a single click. 👉 Cloak Links Link cloaking is the process of disguising the affiliate link URL provided by an affiliate program to obfuscate the affiliate ID and make the link shorter. This protects your affiliate commissions by making the affiliate ID less visible. At the same time, it makes the link more visually appealing to visitors 👉 Popular Links Dashboard Widget Show popular links right from the WordPress Dashboard using Popular Links Widget 👉 Enable/ Disable Shortlinks For Custom Post Types Create short links for all custom post types. You can also enable/ disable the creation of short link for different post types 👉 Meta Refresh Redirect visitors to a target URL with the Meta Refresh Tag 👉 Customize Slug Character Count By default URL slug is of 4 characters. With URL Shortify PRO, you can customize it according to your need 👉 Expired Short Links Decide when a link will be automatically turned off by the system. 👉 Password Protected Links You can also protect your short links with the password with this PRO ONLY feature 👉 Advanced Link Analysis Visualize popular click metrics from audiences like top countries, devices, frequent times, and more 👉 QR Codes Of Short Links Generate QR codes from your branded links 👉 Filter Out Known Robots Clicks Stop tracking clicks from the known robots and track only real clicks. 👉 Exclude IP Addresses Stop tracking clicks that come from specific IP addresses. Add those IP addresses into Excluded IP addresses list. 👉 One Click Social Share Share short links on social media like Facebook, Twitter, WhatsApp, Linkedin, Pinterest, Telegram, VKontakte, Email, Hacker News, etc in a single click from the links dashboard 👉 Custom Domains Access short links from multiple custom domains along with your main site. 👉 Access Control Manage roles who can create & manage branded short links, groups and manage settings. 👉 Anonymise Clicks Data Anonymise all click data will anonymise all personal click data like IP address, User-Agents, Referrers, Country, OS, Device, and more without impacting clicks count. 👉 Convert Your Site Into URL Shortener Service Enable public-facing URL Shortener form using which anyone can generate short URL. 👉 UTM Builder Add UTM parameters to destination URLs to get branded link metrics in Google Analytics 👉 Bookmarklet No need to come to URL Shortify dashboard or Chrome or Firefox extension to generate short link. Using Bookmarklet, one can create short link in a single click for any webpage they are visiting. 👉 UTM Presets Save preset templates for UTM parameters and save time when creating branded links. 👉 Export Short links & click history Export click history for analytics purpose. 👉 Case Sensitive short URL Generate short URL case sensitive. That means /abcd & /Abcd have different target URLs. 👉 Dynamic Redirection, aka Traffic Routing Send visitors to specific landing pages or direct them to your mobile app based on their location, device, operating system or Browser. 👉 Delete historical click data Delete historical click data older than 30 days, 60 days, 90 days and all clicks at once. 👉 Tracking Pixels – Retargeting Add retargeting pixels to your links and turn every URL into perfectly targeted ads. Use Google Tag Manager, Facebook pixels to retarget your audience. 👉 Link Rotations Add multiple target URLs for short link and redirect based on the weights of the URL. 👉 WP All Imports Now, you can generate short links automatically after importing Posts, Pages, Products, Courses etc… using WP All Import WordPress plugin. 👉 Filter Links Filter links using Groups, Redirect Types, additional link parameters like Nofollow, Sponsored, Parameter Forwarding & Tracking On/Off, Password Protected links & Expired links. 👉 Tags Quickly add tags to the links and search links based on the tags. It’s a great way to organize links and find them quickly. 👉 Favorite Links Mark links as Favorite and access them quickly using Favorite filter. 👉 Broken Link Checker Quickly find the broken links and restore their functionality, ensuring your website is up and running smoothly. 👉 Auto Link Keywords Automatically link keywords in the content to short links. This is a great way to increase the traffic to your website and also to increase the sales if you are an affiliate marketer. 👉 Splash Page Create a splash page for your short links. A splash page is a landing page that is displayed to the visitors before they are redirected to the destination URL. This is a great way to show some information to the visitors before they are redirected to the destination URL. 👉 A/B Testing Learn how new page components influence users’ behavior by doing A/B Testing 👉 Amazon Affiliates Adds your Amazon Affiliate-Tag to all Amazon URLs before redirection. 👉 REST API to create short links in bulk. Able to create short links in bulk using WordPress REST API from anywhere. 👉 Duplicate Short Links Copy any short link in a single click, one at a time or in bulk. The duplicate keeps every setting of the original — target URL, redirect type, link attributes, expiry, password, custom domain, UTM parameters, tracking pixels, groups and tags — and gets a freshly generated slug, so you can build a new link from an existing one without setting it up again. 👉 Export / Import – Move Your Data Between Sites Move everything URL Shortify stores — links, groups, tags, custom domains, UTM presets, tracking pixels, click history and your plugin settings — from one site to another in a single file. Preview exactly what will be imported before it runs, choose what happens to entries that already exist, and get an automatic backup taken before anything is replaced. Ideal for staging to production workflows and site migrations. Do you want to buy URL Shortify PRO? Buy Now Integrations ➡️ WooCommerce ➡️ Social Linkz ➡️ LifterLMS ➡️ Sassy Social Share ➡️ Easy Digital Downloads ➡️ The Events Calendar ➡️ Events Manager ➡️ WordPress Knowledgebase ➡️ Modern Events Calendar Do you want us to integrate your WordPress plugin with URL Shortify❓❓❓ Let us know. We would love to integrate your WordPress plugins. We will check the possibility of integration and if it matches, we will integrate your plugins too. What users are saying about URL Shortify? 👉 Support & Quality Plugin The support and help in setting up my plugin were fantastic. Mike walked through the specific use case with me. The plugins easy to use, fast, efficient and does what it says. Excited to see it evolve too and kick the competitors! – driverasp Go to URL Shortify plugin review section and read our all reviews. DO YOU HAVE ANY QUESTIONS/ FEEDBACK/ FEATURE REQUEST/ BUG REPORT❓ Feel free to create a ticket here. We love to communicate with you and reply to all your queries. Spread The Word ❤️ If you like URL Shortify, please leave us a ⭐⭐⭐⭐⭐ review and also spread the word about it via Facebook and Twitter. That helps fellow website owners assess URL Shortify easily and benefit from it! What’s Next If you like this plugin then consider checking out our other solutions: Update URLs – Quick and Easy way to search old links and replace them with new links in WordPress If you move your WordPress website to a new domain name, you will find that internal links to pages and references to images are not updated. Instead, these links and references will point to your old domain name. Update URLs fixes that problem by helping you change old urls and links in your website. Logify – Simple & Easy to use activity log plugin for monitor & record system changes Magic Link – Simple, Easy and Secure one click login for WordPress UtilityKit UtilityKit is a powerful and versatile WordPress plugin that provides a collection of essential tools and features to enhance your website’s functionality. It includes a variety of utilities …