BetterLinks – Link Shortener, Link Cloaking, Redirects, Affiliate Link Manager & MCP vs Simple 301 Redirects By BetterLinks – Easy WordPress Redirect Manager for Redirects, 404 Error Log & More

BetterLinks is the complete link management plugin for WordPress. Turn long, ugly URLs into short, branded, memorable links — then cloak them, redirect them, organize them and track every single click, all from one dashboard inside WordPress. No third-party URL shortener. No monthly subscription for basic link tracking. Your links live on your own domain, and your click data stays in your own database. 👉 See All Features | Documentation | Live Demo | Upgrade to PRO 🤖 NEW: Manage Your Links With AI (MCP Connector) BetterLinks now ships a built-in MCP (Model Context Protocol) server, so AI assistants like Claude, ChatGPT, Claude Code, Cursor and VS Code can work with your links directly — in plain English. Ask your assistant to “create a short link for this affiliate offer”, “which links got the most clicks last month?” or “put every Black Friday link in its own category”, and it does the work inside your own dashboard. Runs on your own site — no hosted broker and no third-party service; your links and click data never leave your server 14 built-in tools — create, update and delete links, manage categories and tags, read click analytics, and read or update settings Two ways to connect — a one-time OAuth approval for Claude and ChatGPT, or a copy-paste command for Claude Code, Cursor and VS Code Off by default — nothing is exposed to anyone until you switch it on in BetterLinks → MCP Scope-aware — apps that ask for read-only access are enforced as read-only and clearly labelled in your dashboard Revocable any time — reset the connection token, or revoke a single connected app, with one click Admin-scoped — every action runs as the administrator who approved it and respects that account’s permissions Built-in health check — a live “Test connection” round trip tells you exactly which step failed if a client can’t connect Built on the WordPress Abilities API, bundled with the plugin — there are no companion plugins to install. 🔗 Create Short Links In Seconds Paste a long URL, pick a slug, hit publish. BetterLinks generates clean short links like yoursite.com/go/deal that are easy to share, easy to remember and impossible to mistype. Instant URL shortener — shorten any internal or external URL in a couple of clicks Custom slugs — write your own, or auto-generate from the title, target URL, or a random string One-click copy & share — grab any short link straight from the dashboard Duplicate & bulk actions — clone links, bulk delete with undo, drag-and-drop to reorder Quick Link Creation — create short links from outside the WordPress admin using an API key Custom fields — attach your own metadata to any link ↪️ Powerful Redirects & Link Cloaking Send visitors exactly where you want, with the redirect type that fits the job. 301, 302 & 307 redirects — permanent, temporary and method-preserving Link cloaking (PRO) — keep your branded short URL in the address bar the whole visit Wildcard redirects — match a whole path pattern with /folder/* Parameter forwarding — pass query strings straight through to the destination Case-sensitive slugs — treat /Deal and /deal as separate links when you need to Nofollow & sponsored tags — mark affiliate links correctly for search engines Force HTTPS (PRO) — every redirect goes out secure, whatever is stored on the link 📊 Real-Time Click Tracking & Link Analytics Know which links actually work. BetterLinks records every click and turns it into reports you can act on — no external analytics account required. Total & unique clicks for every link Real-time analytics dashboard with an interactive date-range calendar Traffic sources — top referrers, social clicks, campaign performance Geographic reports — see which countries your clicks come from Browser, OS & device breakdown (PRO) Per-link analytics (PRO) — a full report for any single link Top & worst performers (PRO) — find your winners and your dead weight Bot filtering — automated traffic is detected and kept out of your numbers Exclude your own IP (PRO) — stop your team’s clicks from skewing the data Google Analytics 4 & Facebook Pixel (PRO) — push click events server-side 💰 Built For Affiliate Marketers BetterLinks is a full affiliate link manager, not just a shortener. Cloak affiliate links (PRO) so long tracking URLs never appear in your content Auto-Link Keywords (PRO) — turn chosen keywords into affiliate links across your whole site automatically Affiliate link disclosure (PRO) — FTC-friendly notices via block, shortcode, or site-wide rule Uncloak per link or category (PRO) — stay compliant with Amazon Associates and similar programs Sponsored & nofollow attributes built into every link Broken link scanner (PRO) — catch dead affiliate links before they cost you commission 🗂️ Organize Hundreds Of Links Without The Mess Categories & tags with bulk assignment and per-term click stats List view & board view — pick the layout that suits how you work Compact mode — a dense, single-line list when you want to scan everything at a glance Search, filter & sort by category, tag, date, clicks or favorites Favorites — pin the links you touch every day Role-based permissions (PRO) — decide exactly who can create, edit, or view links and analytics 🚀 Marketing & Campaign Tools UTM Builder — attach campaign parameters to any link Global UTM templates (PRO) — save presets and apply them in bulk Dynamic redirects (PRO) — A/B split testing, geo-targeting, device targeting and time-based rules on a single short URL Link scheduling & expiration (PRO) — publish later, expire by date or click count, with a fallback URL Password-protected links (PRO) — gate a short link behind a password Custom link previews (PRO) — control the title, description and image when your link is shared on social Custom domain (PRO) — serve short links from your own branded domain AI Bulk Link Generator (PRO) — generate short links across many posts at once ⚡ Fast, Lightweight & Developer-Friendly BetterLinks is engineered for speed. Redirects resolve from an optimized cache instead of hammering your database, so short links stay fast even with tens of thousands of them. Optimized queries and a JSON-backed redirect cache Works with any theme Gutenberg block and Elementor integration for inserting links while you write Fluent Boards integration — manage short links directly from your project tasks Full REST API for developers MCP server & WordPress Abilities API support — expose your links to AI agents and automations Translation-ready and WPML-compatible 🔄 Switching From Another Plugin? Move your existing links across in one click — no CSV wrangling, no lost redirects. Pretty Links → BetterLinks ThirstyAffiliates → BetterLinks Simple 301 Redirects → BetterLinks Plus CSV import/export for links and click history 🏆 Why Choose BetterLinks Your data stays yours — links and analytics live in your own WordPress database No per-click pricing — unlike hosted URL shorteners Built for scale — thousands of links without slowing your site down Actively maintained by WPDeveloper, trusted by millions of WordPress users Free forever core — shortening, redirects, categories, analytics and migration are all in the free plugin 🔥 Upgrade To BetterLinks PRO Unlock the full toolkit: link cloaking, dynamic redirects with A/B split testing, geo & device targeting, individual link analytics, Google Analytics and Facebook Pixel integration, auto-link keywords, affiliate disclosures, password protection, link scheduling & expiry, the broken link and full-site scanners, custom domains, role management, email reporting and the AI Bulk Link Generator. Get BetterLinks PRO → 💜 More From WPDeveloper 🔝 Essential Addons For Elementor – The most popular Elementor extensions library, with 2 million+ active users. 👉 Essential Blocks For Gutenberg – Advanced block library to supercharge the WordPress editor. 🔔 NotificationX – Social proof & FOMO marketing solution that increases conversion rates. 📄 EmbedPress – Embed content from 250+ sources with one click, in Gutenberg and Elementor. 📝 BetterDocs – Documentation & knowledge base solution that reduces your support load. ⏰ SchedulePress – Complete WordPress scheduling with an editorial calendar and social sharing. ☁️ Templately – 5000+ ready templates for Elementor & Gutenberg with cloud collaboration. 🎨 Flexia – Lightweight, customizable, multipurpose WordPress theme. 👨‍💻 Documentation & Support Documentation & tutorials YouTube playlist Community support forum Facebook community Loving BetterLinks? Leave a ⭐⭐⭐⭐⭐ review

Improve Your Website User Experience With Simple 301 Redirects Solution for WordPress Launching a marketing campaign with a new URL? Got “404 not found” errors? Or relaunching your website with a new URL? Let’s redirect your old URLs to new ones automatically by creating 301 redirects to existing pages. Simple 301 Redirects provides an easy method of redirecting requests to another page on your site or elsewhere on the web. It’s especially handy when you migrate a site to WordPress and can’t preserve your URL structure. By setting up 301 redirects from your old pages to your new pages, any incoming links will be seamlessly passed along, and their page rank (or what-have-you) will be passed along with them. ⭐ FEATURES OF SIMPLE 301 REDIRECTS: ◾With this plugin, you can check and redirect your old URLs to the new ones with a few easy steps ◾ Designed for any website with very easy and user friendly interface which you can set up in few seconds ◾Works great eCommerce, blog, magazine, small business and any other websites 🔰 MANAGE YOUR LINKS WITH SIMPLE 301 REDIRECTS: ◾Import Redirect Rules: You can import redirect links in bulk from your device and upload them using this plugin to manage links ◾ Export Redirect Rules: You can also export your 301 Redirect Links in .csv format to use in future ◾ Wildcards: It will redirect all files within a directory to the same filename in the redirected directory. To use wildcards, put an asterisk (*) after the folder name that you want to redirect. Example: Request: /old-folder/* Destination: /new-folder/* ◾Advanced Analytics: Easily track and analyze click-through rates of your link redirects with BetterLinks (advanced link management solution by WPDeveloper) ◾ Friendly Support: Get super friendly community support as we have an extraordinary support team ready to help you. Ask your questions in the support forum & someone from our team will help you 🏆 Featured by Renowned WordPress Publications Simple 301 Redirects has been loved by lots of users, website owners, bloggers and marketers: 🌟Peakplex “The plugin’s name could not be better. It really is simple to do 301 redirects. For example, if you modify the URL of one of your pages, then you can take the old URL and redirect it to the new one. Not only can this keep some SEO value, but it’s good for user experience as well.” 🌟WPKube “I like this plugin because: You can quickly create 301 redirects without leaving your WordPress dashboard. It makes it much easier to manage your existing 301 redirects. It’s just plain easier for beginners than digging around the .htaccess file.” THIS PLUGIN IS MAINTAINED BY THE TEAM WPDeveloper. ALL FEATURES | DOCUMENTATION Need More Advanced Solution for Link Management? Try BetterLinks – the advanced link management plugin that simplifies your marketing campaigns by offering a range of powerful features. You can easily shorten links, conduct split tests with dynamic redirects, and check for broken links. The solution also allows you to monitor campaigns using a UTM builder, manage user roles, and analyze click-through rates. Additionally, you can create links without needing admin access and track analytics effortlessly, ensuring your marketing efforts are successful without any hassle. 🎁 [FREEBIE] Handful Plugins To Improve Your WordPress Site If you like Simple 301 Redirects, then consider checking out our other WordPress Plugins & take your website to next level: 🔝Essential Addons For Elementor– Most popular Elementor addons with 1 million active users in the WordPress repository. 👉 Essential Blocks For Gutenberg – The ultimate blocks library to enhance your Gutenberg web-building experience. 🔔NotificationX– Best Social Proof & FOMO Marketing Solution to increase conversion rates. 📝BetterDocs– Best Documentation & Knowledge Base Plugin for WordPress, which also reduces your manual support request. ♾️EmbedPress – EmbedPress lets you embed videos, images, posts, audio, maps and all other types of content into your WordPress site with one-click to showcase it beautifully for the visitors. ☁️Templately – Free templates library for Elementor & Gutenberg along with the cloud collaboration for WordPress. ⏰ SchedulePress: Advanced editorial calendar & complete solution for WordPress Post Scheduling, social sharing, missed scheduled alerts and more. 🛑 Disable Comments – Instantly allow or disallow comments from any post type in WordPress and gain complete control over your full website. ⚡ Flexia: Most lightweight, customizable & multi purpose theme for WordPress. 👨‍💻 DOCUMENTATION AND SUPPORT For documentation and tutorials go to our Documentation For video tutorials go to our YouTube Playlist If you have any more questions, visit our support on the Plugin’s Forum For more information about features, FAQs and documentation, check out our website. 💙 LOVED SIMPLE 301 REDIRECTS? Join our Facebook Group Learn from our tutorial on the YouTube Channel If you love Simple 301 Redirects, rate us on WordPress Visit WPDeveloper to learn more about how to do better in WordPress with Help Tutorial, Tips & Tricks.