BetterLinks – Link Shortener, Link Cloaking, Redirects, Affiliate Link Manager & MCP vs 301 Redirects – Redirect Manager

BetterLinks is the complete link management plugin for WordPress. Turn long, ugly URLs into short, branded, memorable links — then cloak them, redirect them, organize them and track every single click, all from one dashboard inside WordPress. No third-party URL shortener. No monthly subscription for basic link tracking. Your links live on your own domain, and your click data stays in your own database. 👉 See All Features | Documentation | Live Demo | Upgrade to PRO 🤖 NEW: Manage Your Links With AI (MCP Connector) BetterLinks now ships a built-in MCP (Model Context Protocol) server, so AI assistants like Claude, ChatGPT, Claude Code, Cursor and VS Code can work with your links directly — in plain English. Ask your assistant to “create a short link for this affiliate offer”, “which links got the most clicks last month?” or “put every Black Friday link in its own category”, and it does the work inside your own dashboard. Runs on your own site — no hosted broker and no third-party service; your links and click data never leave your server 14 built-in tools — create, update and delete links, manage categories and tags, read click analytics, and read or update settings Two ways to connect — a one-time OAuth approval for Claude and ChatGPT, or a copy-paste command for Claude Code, Cursor and VS Code Off by default — nothing is exposed to anyone until you switch it on in BetterLinks → MCP Scope-aware — apps that ask for read-only access are enforced as read-only and clearly labelled in your dashboard Revocable any time — reset the connection token, or revoke a single connected app, with one click Admin-scoped — every action runs as the administrator who approved it and respects that account’s permissions Built-in health check — a live “Test connection” round trip tells you exactly which step failed if a client can’t connect Built on the WordPress Abilities API, bundled with the plugin — there are no companion plugins to install. 🔗 Create Short Links In Seconds Paste a long URL, pick a slug, hit publish. BetterLinks generates clean short links like yoursite.com/go/deal that are easy to share, easy to remember and impossible to mistype. Instant URL shortener — shorten any internal or external URL in a couple of clicks Custom slugs — write your own, or auto-generate from the title, target URL, or a random string One-click copy & share — grab any short link straight from the dashboard Duplicate & bulk actions — clone links, bulk delete with undo, drag-and-drop to reorder Quick Link Creation — create short links from outside the WordPress admin using an API key Custom fields — attach your own metadata to any link ↪️ Powerful Redirects & Link Cloaking Send visitors exactly where you want, with the redirect type that fits the job. 301, 302 & 307 redirects — permanent, temporary and method-preserving Link cloaking (PRO) — keep your branded short URL in the address bar the whole visit Wildcard redirects — match a whole path pattern with /folder/* Parameter forwarding — pass query strings straight through to the destination Case-sensitive slugs — treat /Deal and /deal as separate links when you need to Nofollow & sponsored tags — mark affiliate links correctly for search engines Force HTTPS (PRO) — every redirect goes out secure, whatever is stored on the link 📊 Real-Time Click Tracking & Link Analytics Know which links actually work. BetterLinks records every click and turns it into reports you can act on — no external analytics account required. Total & unique clicks for every link Real-time analytics dashboard with an interactive date-range calendar Traffic sources — top referrers, social clicks, campaign performance Geographic reports — see which countries your clicks come from Browser, OS & device breakdown (PRO) Per-link analytics (PRO) — a full report for any single link Top & worst performers (PRO) — find your winners and your dead weight Bot filtering — automated traffic is detected and kept out of your numbers Exclude your own IP (PRO) — stop your team’s clicks from skewing the data Google Analytics 4 & Facebook Pixel (PRO) — push click events server-side 💰 Built For Affiliate Marketers BetterLinks is a full affiliate link manager, not just a shortener. Cloak affiliate links (PRO) so long tracking URLs never appear in your content Auto-Link Keywords (PRO) — turn chosen keywords into affiliate links across your whole site automatically Affiliate link disclosure (PRO) — FTC-friendly notices via block, shortcode, or site-wide rule Uncloak per link or category (PRO) — stay compliant with Amazon Associates and similar programs Sponsored & nofollow attributes built into every link Broken link scanner (PRO) — catch dead affiliate links before they cost you commission 🗂️ Organize Hundreds Of Links Without The Mess Categories & tags with bulk assignment and per-term click stats List view & board view — pick the layout that suits how you work Compact mode — a dense, single-line list when you want to scan everything at a glance Search, filter & sort by category, tag, date, clicks or favorites Favorites — pin the links you touch every day Role-based permissions (PRO) — decide exactly who can create, edit, or view links and analytics 🚀 Marketing & Campaign Tools UTM Builder — attach campaign parameters to any link Global UTM templates (PRO) — save presets and apply them in bulk Dynamic redirects (PRO) — A/B split testing, geo-targeting, device targeting and time-based rules on a single short URL Link scheduling & expiration (PRO) — publish later, expire by date or click count, with a fallback URL Password-protected links (PRO) — gate a short link behind a password Custom link previews (PRO) — control the title, description and image when your link is shared on social Custom domain (PRO) — serve short links from your own branded domain AI Bulk Link Generator (PRO) — generate short links across many posts at once ⚡ Fast, Lightweight & Developer-Friendly BetterLinks is engineered for speed. Redirects resolve from an optimized cache instead of hammering your database, so short links stay fast even with tens of thousands of them. Optimized queries and a JSON-backed redirect cache Works with any theme Gutenberg block and Elementor integration for inserting links while you write Fluent Boards integration — manage short links directly from your project tasks Full REST API for developers MCP server & WordPress Abilities API support — expose your links to AI agents and automations Translation-ready and WPML-compatible 🔄 Switching From Another Plugin? Move your existing links across in one click — no CSV wrangling, no lost redirects. Pretty Links → BetterLinks ThirstyAffiliates → BetterLinks Simple 301 Redirects → BetterLinks Plus CSV import/export for links and click history 🏆 Why Choose BetterLinks Your data stays yours — links and analytics live in your own WordPress database No per-click pricing — unlike hosted URL shorteners Built for scale — thousands of links without slowing your site down Actively maintained by WPDeveloper, trusted by millions of WordPress users Free forever core — shortening, redirects, categories, analytics and migration are all in the free plugin 🔥 Upgrade To BetterLinks PRO Unlock the full toolkit: link cloaking, dynamic redirects with A/B split testing, geo & device targeting, individual link analytics, Google Analytics and Facebook Pixel integration, auto-link keywords, affiliate disclosures, password protection, link scheduling & expiry, the broken link and full-site scanners, custom domains, role management, email reporting and the AI Bulk Link Generator. Get BetterLinks PRO → 💜 More From WPDeveloper 🔝 Essential Addons For Elementor – The most popular Elementor extensions library, with 2 million+ active users. 👉 Essential Blocks For Gutenberg – Advanced block library to supercharge the WordPress editor. 🔔 NotificationX – Social proof & FOMO marketing solution that increases conversion rates. 📄 EmbedPress – Embed content from 250+ sources with one click, in Gutenberg and Elementor. 📝 BetterDocs – Documentation & knowledge base solution that reduces your support load. ⏰ SchedulePress – Complete WordPress scheduling with an editorial calendar and social sharing. ☁️ Templately – 5000+ ready templates for Elementor & Gutenberg with cloud collaboration. 🎨 Flexia – Lightweight, customizable, multipurpose WordPress theme. 👨‍💻 Documentation & Support Documentation & tutorials YouTube playlist Community support forum Facebook community Loving BetterLinks? Leave a ⭐⭐⭐⭐⭐ review

301 Redirects helps you manage and create 301, 302, 307 redirects for WordPress site to improve SEO & visitor experience. 301 Redirects is easy to use. Perfect for new sites or repairing links after reorganizing your old content, or when your site has content that expires and you wish to avoid sending visitors to a 404 error page and want to create redirection instead. Use the 404 error log to identify problematic links & create new redirections. Having problems with spam, bots, or AI scrapers? Have a look at our free Captcha plugin used on over 200,000 sites. 301 Redirects GUI is located in WP Admin – Settings – 301 Redirects 404 Error Log widget can be found in the WP Admin – Dashboard – 404 Error Log Features Choose from Pages, Posts, Custom Post types, Archives, and Term Archives from dropdown menu to create redirection Or, set a custom destination URL! Retain query strings across redirects Super-fast redirection 404 error log 404 error log widget Import/Export feature for bulk redirects management Simple redirect stats so you know how much a redirection is used Fully compatible with translation plugins (Weglot, TranslatePress, Gtranslate, Loco Translate) that use lang prefix in URL Need more features? WP 301 Redirects PRO offers wildcard & regular expression URL matching, auto-typo fixing in URLs, complete redirect and 404 log, link scanner, and a centralized SaaS dashboard to monitor redirects on all your sites from one place. What is a 301 Redirect? A redirect is a simple way to re-route traffic coming to a Requested URL to different Destination URL. A 301 redirect indicates that the page requested has been permanently moved to the Destination URL, and helps pass on the Requested URLs traffic in a search engine friendly manner. Creating a 301 redirect tells search engines that the Requested URL has moved permanently, and that the content can now be found on the Destination URL. An important feature is that search engines will pass along any clout the Requested URL used to have to the Destination URL. When Should I use 301 Redirects? * Replacing an old site design with a new site design * Overhauling or re-organizing your existing WordPress content * You have content that expires (or is otherwise no longer available) and you wish to redirect users elsewhere Is the 404 error log GDPR friendly? The 404 error log does not collect user IPs. It collects the following data: timestamp of the event, the (404) URL that was opened, and the user-agent string. Having problems with SSL? Moving a site from HTTP to HTTPS? Install our free WP Force SSL plugin. It’s a great way to enable SSL and fix SSL problems. External libraries used in the project * PHP User Agent Parser