BetterLinks – Link Shortener, Link Cloaking, Redirects, Affiliate Link Manager & MCP vs Duplicator – Backups & Migration Plugin – Cloud Backups, Scheduled Backups, & More

BetterLinks is the complete link management plugin for WordPress. Turn long, ugly URLs into short, branded, memorable links — then cloak them, redirect them, organize them and track every single click, all from one dashboard inside WordPress. No third-party URL shortener. No monthly subscription for basic link tracking. Your links live on your own domain, and your click data stays in your own database. 👉 See All Features | Documentation | Live Demo | Upgrade to PRO 🤖 NEW: Manage Your Links With AI (MCP Connector) BetterLinks now ships a built-in MCP (Model Context Protocol) server, so AI assistants like Claude, ChatGPT, Claude Code, Cursor and VS Code can work with your links directly — in plain English. Ask your assistant to “create a short link for this affiliate offer”, “which links got the most clicks last month?” or “put every Black Friday link in its own category”, and it does the work inside your own dashboard. Runs on your own site — no hosted broker and no third-party service; your links and click data never leave your server 14 built-in tools — create, update and delete links, manage categories and tags, read click analytics, and read or update settings Two ways to connect — a one-time OAuth approval for Claude and ChatGPT, or a copy-paste command for Claude Code, Cursor and VS Code Off by default — nothing is exposed to anyone until you switch it on in BetterLinks → MCP Scope-aware — apps that ask for read-only access are enforced as read-only and clearly labelled in your dashboard Revocable any time — reset the connection token, or revoke a single connected app, with one click Admin-scoped — every action runs as the administrator who approved it and respects that account’s permissions Built-in health check — a live “Test connection” round trip tells you exactly which step failed if a client can’t connect Built on the WordPress Abilities API, bundled with the plugin — there are no companion plugins to install. 🔗 Create Short Links In Seconds Paste a long URL, pick a slug, hit publish. BetterLinks generates clean short links like yoursite.com/go/deal that are easy to share, easy to remember and impossible to mistype. Instant URL shortener — shorten any internal or external URL in a couple of clicks Custom slugs — write your own, or auto-generate from the title, target URL, or a random string One-click copy & share — grab any short link straight from the dashboard Duplicate & bulk actions — clone links, bulk delete with undo, drag-and-drop to reorder Quick Link Creation — create short links from outside the WordPress admin using an API key Custom fields — attach your own metadata to any link ↪️ Powerful Redirects & Link Cloaking Send visitors exactly where you want, with the redirect type that fits the job. 301, 302 & 307 redirects — permanent, temporary and method-preserving Link cloaking (PRO) — keep your branded short URL in the address bar the whole visit Wildcard redirects — match a whole path pattern with /folder/* Parameter forwarding — pass query strings straight through to the destination Case-sensitive slugs — treat /Deal and /deal as separate links when you need to Nofollow & sponsored tags — mark affiliate links correctly for search engines Force HTTPS (PRO) — every redirect goes out secure, whatever is stored on the link 📊 Real-Time Click Tracking & Link Analytics Know which links actually work. BetterLinks records every click and turns it into reports you can act on — no external analytics account required. Total & unique clicks for every link Real-time analytics dashboard with an interactive date-range calendar Traffic sources — top referrers, social clicks, campaign performance Geographic reports — see which countries your clicks come from Browser, OS & device breakdown (PRO) Per-link analytics (PRO) — a full report for any single link Top & worst performers (PRO) — find your winners and your dead weight Bot filtering — automated traffic is detected and kept out of your numbers Exclude your own IP (PRO) — stop your team’s clicks from skewing the data Google Analytics 4 & Facebook Pixel (PRO) — push click events server-side 💰 Built For Affiliate Marketers BetterLinks is a full affiliate link manager, not just a shortener. Cloak affiliate links (PRO) so long tracking URLs never appear in your content Auto-Link Keywords (PRO) — turn chosen keywords into affiliate links across your whole site automatically Affiliate link disclosure (PRO) — FTC-friendly notices via block, shortcode, or site-wide rule Uncloak per link or category (PRO) — stay compliant with Amazon Associates and similar programs Sponsored & nofollow attributes built into every link Broken link scanner (PRO) — catch dead affiliate links before they cost you commission 🗂️ Organize Hundreds Of Links Without The Mess Categories & tags with bulk assignment and per-term click stats List view & board view — pick the layout that suits how you work Compact mode — a dense, single-line list when you want to scan everything at a glance Search, filter & sort by category, tag, date, clicks or favorites Favorites — pin the links you touch every day Role-based permissions (PRO) — decide exactly who can create, edit, or view links and analytics 🚀 Marketing & Campaign Tools UTM Builder — attach campaign parameters to any link Global UTM templates (PRO) — save presets and apply them in bulk Dynamic redirects (PRO) — A/B split testing, geo-targeting, device targeting and time-based rules on a single short URL Link scheduling & expiration (PRO) — publish later, expire by date or click count, with a fallback URL Password-protected links (PRO) — gate a short link behind a password Custom link previews (PRO) — control the title, description and image when your link is shared on social Custom domain (PRO) — serve short links from your own branded domain AI Bulk Link Generator (PRO) — generate short links across many posts at once ⚡ Fast, Lightweight & Developer-Friendly BetterLinks is engineered for speed. Redirects resolve from an optimized cache instead of hammering your database, so short links stay fast even with tens of thousands of them. Optimized queries and a JSON-backed redirect cache Works with any theme Gutenberg block and Elementor integration for inserting links while you write Fluent Boards integration — manage short links directly from your project tasks Full REST API for developers MCP server & WordPress Abilities API support — expose your links to AI agents and automations Translation-ready and WPML-compatible 🔄 Switching From Another Plugin? Move your existing links across in one click — no CSV wrangling, no lost redirects. Pretty Links → BetterLinks ThirstyAffiliates → BetterLinks Simple 301 Redirects → BetterLinks Plus CSV import/export for links and click history 🏆 Why Choose BetterLinks Your data stays yours — links and analytics live in your own WordPress database No per-click pricing — unlike hosted URL shorteners Built for scale — thousands of links without slowing your site down Actively maintained by WPDeveloper, trusted by millions of WordPress users Free forever core — shortening, redirects, categories, analytics and migration are all in the free plugin 🔥 Upgrade To BetterLinks PRO Unlock the full toolkit: link cloaking, dynamic redirects with A/B split testing, geo & device targeting, individual link analytics, Google Analytics and Facebook Pixel integration, auto-link keywords, affiliate disclosures, password protection, link scheduling & expiry, the broken link and full-site scanners, custom domains, role management, email reporting and the AI Bulk Link Generator. Get BetterLinks PRO → 💜 More From WPDeveloper 🔝 Essential Addons For Elementor – The most popular Elementor extensions library, with 2 million+ active users. 👉 Essential Blocks For Gutenberg – Advanced block library to supercharge the WordPress editor. 🔔 NotificationX – Social proof & FOMO marketing solution that increases conversion rates. 📄 EmbedPress – Embed content from 250+ sources with one click, in Gutenberg and Elementor. 📝 BetterDocs – Documentation & knowledge base solution that reduces your support load. ⏰ SchedulePress – Complete WordPress scheduling with an editorial calendar and social sharing. ☁️ Templately – 5000+ ready templates for Elementor & Gutenberg with cloud collaboration. 🎨 Flexia – Lightweight, customizable, multipurpose WordPress theme. 👨‍💻 Documentation & Support Documentation & tutorials YouTube playlist Community support forum Facebook community Loving BetterLinks? Leave a ⭐⭐⭐⭐⭐ review

WordPress Backup & Migration Plugin Duplicator provides a simple way to move WordPress sites, create reliable backups, or clone a site for staging. With Duplicator, you can easily migrate, transfer, or clone your WordPress site between domains or hosts with no downtime. Create full backups of your website, or package your entire site to download and install elsewhere with only a few steps. At Duplicator, reliabilty, security, and ease of use are our top priorities. Our variety of cloud backup integrations and easy migration wizard make Duplicator the most beginner-friendly backup and migration plugin on the market. You don’t have to hire a developer. Create a backup and migrate sites in just a few minutes. Duplicator Pro This plugin is the Lite version of Duplicator Pro, which comes with scheduled backups, cloud storage integrations, multisite support, and more. Get Duplicator Pro for the complete migration and backup solution. Easy Site Migration, Backup, and Cloning Duplicator streamlines site migrations by packaging your website files and database into a single file, known as a “backup”. Download and re-install your “backup” on any new WordPress location or server without dealing with complicated setups. Launch at your new destination without installing WordPress. Duplicator is the only migration and backup plugin that works on an empty site. See why experts love Duplicator: “Duplicator provides an easy to use tool to make backups of your site, or to transfer it to another location.” Richard McAdams – Expert Web Developer Secure WordPress Backups Duplicator offers cloud WordPress backups with military-grade encryption. Automatically backup your entire WordPress site to secure cloud storage. Recovery Points (1-click Restore) Duplicator makes 1-click restores for WordPress backups easy and stress-free. Quickly restore your entire website in minutes just like a time machine. Fast WordPress Migrations Duplicator makes WordPress website migrations fast and stress-free. Quickly move to a new host, domain, or server. No downtime, no data loss, and no coding required. WordPress Multisite Backups Duplicator offers automatic WordPress Multisite backups with easy 1-click restore. Safely backup your entire Multisite network to secure cloud storage. WooCommerce Backups Duplicator offers reliable WooCommerce backups with military-grade encryption. Easily and automatically back up your entire online store to secure cloud storage. Pre-configured WordPress Installs Never start from scratch with Duplicator’s smart pre-configured WordPress installs. Save time and hassle duplicating ready-made sites with 1-click. WordPress Recovery Points with Quick Rollbacks Duplicator offers hourly recovery points and 1-click rollbacks for WordPress sites. Quickly and automatically recover from failed WordPress updates or disasters. Partial WordPress Backup Plugin Duplicator makes partial backups for WordPress quick and easy. Save storage and restore sites faster with database-only, media-only, or completely custom backups. Server to Server WordPress Migration Import Tool Duplicator makes server-to-server WordPress migrations fast and hassle-free. Quickly import your website to a new server in minutes. No downtime, no data loss. Smart WordPress Migration Wizard Duplicator’s smart WordPress migration wizard makes transferring your website to a new host or server effortless. No downtime, no data loss, and no code required. Drag & Drop Import WordPress Website Tool Migrating WordPress sites has never been easier with Duplicator’s drag & drop import tools. Quickly transfer your site to a new host or server in minutes, no code required. Clone WordPress Website Plugin Duplicator clones your entire WordPress website with 1-click, no code needed. Perfect for staging sites, sandbox, or site migration. WordPress Staging Site Duplicator Pro lets you create a WordPress staging site directly from your WordPress dashboard. Safely test plugin updates, theme changes, and new features on a staging environment before pushing changes to your live site. No manual setup, no separate hosting, and no risk to your production site. Duplicator Pro Features Duplicator Pro takes Duplicator to the next level with features you’ll love, such as: WordPress staging sites – create a staging copy of your site to safely test changes before going live Drag and Drop installs – just drag the backup file to the destination site! Scheduled backups Cloud Storage to Dropbox Backups, Google Drive Backups, Microsoft OneDrive Backups, Amazon S3 Backups and FTP/SFTP Backups Custom Backups and Cloning: want just plugins, or just themes, just the database? No problem! A special 2-step streamlined installer mode for mega-fast installs Recovery Points added for very fast emergency site restores Support for managed and shared hosts such as WordPress.com, WPEngine, GoDaddy Managed, and more Multi-threaded to support larger websites & databases Migrate an entire multisite WordPress network or a sub site as a standalone site Database and user creation in the installer with cPanel API Connect to cPanel directly from the installer Custom plugin hooks for developers Advanced permissions Email notifications Professional support … and much more! Supported Backup Cloud Storage Integrations We support any Amazon S3 compatible storage providers plus these first-party integrations. Localhost Backups FTP/ SFTP Backups Dropbox Backups Google Drive Backups Microsoft OneDrive Backups Amazon S3 Backups Cloudflare R2 Backups Wasabi Backups Dream Objects Backups Vultr Backups Digital Ocean Spaces Backups Google Cloud Storage Backups Backblaze B2 Storage Backups Linode Object Storage Backups You can easily see why Duplicator is the best WordPress backup and migration plugin on the market! Want to unlock these features? Upgrade to our Pro version Branding Guidelines Duplicator® is a registered trademark of Snap Creek LLC. When writing about the backup & migration plugin by Duplicator, please make sure to uppercase the initial first letter. Duplicator (correct) duplicator (incorrect)