Better Robots.txt – AI-Ready Crawl Control & Bot Governance vs EZY.ai – AEO & AI SEO for ChatGPT, Claude & Gemini

Better Robots.txt replaces the default WordPress robots.txt workflow with a smarter, structured version you can configure and preview before publishing. Instead of a blank textarea, you get a guided wizard with presets, plain-language explanations, and a final Review & Save step so you can inspect the generated robots.txt before it goes live. Built for beginners and advanced users alike, Better Robots.txt helps you control how search engines, AI crawlers, SEO tools, archive bots, bad bots, social preview bots, and other automated agents interact with your site. Trusted by thousands of WordPress sites, Better Robots.txt is designed for the AI era without resorting to hype, vague promises, or hidden rules. Better Robots.txt is available in Free, Pro, and Premium editions. The free plugin covers the guided workflow and essential crawl control features, while Pro and Premium unlock additional governance, protection, and AI-ready modules. Some screenshots on the plugin page show features from all three editions. A quick overview Why Better Robots.txt is different Most robots.txt plugins fall into one of three categories: Simple text editor Virtual robots.txt manager Single-purpose AI or policy add-on Better Robots.txt goes further. It gives you a complete, guided crawl control workflow so you can: Choose a preset that matches your goals Control major crawler categories without writing everything by hand Keep core WordPress protection rules visible and editable Clean up low-value crawl paths that waste crawl budget Generate a cleaner robots.txt output Preview the final result before saving What you can control Better Robots.txt helps you manage: Search engine visibility AI and LLM crawler behavior AI usage signals such as search, ai-input, and ai-train preferences SEO tool crawlers Bad bots and abusive crawlers Archive and Wayback access Feed crawlers and crawl traps WooCommerce crawl cleanup CSS, JavaScript, and image crawling rules Social media preview crawlers ads.txt and app-ads.txt allowance llms.txt generation Advanced directives such as crawl-delay and custom rules Final review before publishing Editions Better Robots.txt is available in three editions: Free – Includes the guided setup, the Essential preset, core crawl control features, and the final Review & Save workflow. Pro – Adds more advanced governance and protection modules, including additional AI, crawler, and cleanup controls. Premium – Unlocks the most restrictive and advanced protection options, including the Fortress preset and additional high-control modules. Some options shown in the interface are marked Free, Pro, or Premium so users can immediately understand which modules belong to each edition. Presets Setup starts with four modes: Essential – A clean, practical configuration for most websites that want a better robots.txt without complexity. AI-First – For publishers and content sites that want AI-ready governance without shutting down discovery. Fortress – For websites that want stronger protection against scraping, archive capture, and unnecessary crawl activity. Custom – For users who prefer to configure each module manually. For many sites, one preset plus a quick review is enough. Built for beginners and experts Beginners get: A guided setup instead of a raw robots.txt box Preset-based configuration Plain-language explanations for important choices A safer workflow with a final preview step Advanced users get: Editable core WordPress protection rules Fine-grained crawler controls by category WooCommerce-oriented cleanup options Consolidated output options Advanced directives and custom rules A final output they can inspect before publishing AI-ready, without hype Better Robots.txt includes features for modern AI-related crawl governance, including: AI crawler handling Optional llms.txt support AI usage signals for compliant systems Optional machine-readable governance signals for advanced use cases These features help you express how you want automated systems to use your content. However, Better Robots.txt does not claim to control AI by force. Like robots.txt itself, these signals are most useful with compliant systems and good-faith crawlers. What Better Robots.txt is Better Robots.txt is: A robots.txt governance plugin for WordPress A guided configuration workflow instead of a raw text editor A crawl control layer to reduce wasteful crawling A practical bridge between SEO, crawl hygiene, and AI-era policy signaling A way to keep your crawl policy clearer for humans and machines Technical reference for advanced users: Better Robots.txt also maintains a public GitHub repository with product definition, governance notes, and machine-readable artefacts. What Better Robots.txt is not Better Robots.txt is not: A firewall or Web Application Firewall (WAF) An anti-scraping enforcement engine A legal compliance engine A guarantee that every bot will obey your rules A replacement for server-level security or access control It helps you publish a clearer crawl policy. It does not replace infrastructure-level protection. Typical use cases Use Better Robots.txt if you want to: Clean up a weak or noisy default robots.txt Reduce crawl waste on WordPress or WooCommerce Keep major search engines allowed while restricting other bots Control whether archive bots can snapshot your site Publish AI usage preferences more clearly Keep social preview bots allowed while limiting scrapers Review the final file before making it live Key Features Guided step-by-step wizard Preset-based setup: Essential, AI-First, Fortress, Custom Search engine visibility controls AI and LLM crawler governance AI usage signals support SEO tool crawler controls Bad bot and abusive crawler options Archive and Wayback access controls Spam, feed, and crawl trap cleanup WooCommerce crawl cleanup options CSS, JavaScript, and image crawling rules Social media preview crawler controls ads.txt and app-ads.txt allowance Optional llms.txt generation Consolidated output option Core WordPress protection rules remain visible and editable Final Review & Save preview screen About the publisher Better Robots.txt is developed and maintained by Pagup, a digital readability firm based in Quebec, Canada. Pagup helps organizations become correctly understood by search engines, generative AI systems, and autonomous agents. The robots.txt file is the first surface that AI crawlers read when they discover a site. A well-structured robots.txt that references governance files such as llms.txt, ai-manifest.json, and interpretation policies helps AI systems understand your site faster and more accurately. Better Robots.txt is one component of a broader digital readability practice that includes semantic content architecture, AI governance and machine readability, and interpretive SEO. Part of the Pagup ecosystem pagup.com — Digital readability firm. Diagnostic, semantic architecture, AI governance. gautierdorval.com — Doctrine, canonical definitions, interpretive governance research. interpretive-governance.org — Formal versioned standard for interpretive governance. better-robots.com — Documentation and resources for Better Robots.txt.

EZY.ai is the first all-in-one AEO plugin for WordPress. Get found on ChatGPT, Claude, Perplexity & Gemini – then turn that visibility into customers with AI-written blogs and a lead-capturing chatbot. Free to install with live AI-visit analytics; upgrade for one-click optimization, AI content and unlimited chat at $29/month. The way people search is changing. ChatGPT now has 900M+ weekly users asking for recommendations instead of Googling – and AI search visitors convert at significantly higher rates than traditional search traffic. Without proper Answer Engine Optimization, AI engines either skip your site, cite outdated information, or recommend competitors with cleaner signals. Real attributed results: Galliard Homes traced an £800,000 property sale to a ChatGPT referral. Transputec hit 774% growth in AI assistant visits in under 90 days. GlocuRX hit 332% growth. Core Features AI Analytics – every AI crawler visit AND every AI-referred human visitor, across ChatGPT, Claude, Perplexity, Gemini & Copilot – plus weekly prompt tracking, competitor citations, and your AI Visibility Score 1-Click Fix All – the only AEO platform that cycles through everything: generates, optimizes and uploads your schema, meta, llms.txt, facts and sitemap in a single click Content Engine – original, expert-cited blogs & FAQs in your brand’s tone of voice, written and published for you EZY Capture – an AI assistant on your site, capturing leads 24/7 Alerts & Best Practices – citation changes, competitor moves and AI-visit spikes emailed to you, with guidance on what to do next Free vs Paid Free forever: AI-visit analytics, robots.txt, llms.txt, and EZY Capture for your first 10 conversations. $29/month: 1-Click Fix All (schema, meta, llms.txt, llms-full.txt, facts, sitemap, FAQs), the AI content engine, competitor & prompt tracking, email alerts, and unlimited chat. What EZY.ai Builds and Maintains on Your Site 1. AI Readiness & Technical Files llms.txt and llms-full.txt – machine-readable summaries AI engines use to understand your business robots.txt with explicit AI crawler permissions – without it, some AI engines skip your site by default AI sitemap.xml – purpose-built for AI crawlers, kept in sync as your site changes facts.jsonld – feeds direct facts about your business straight to AI models 2. Structured Data & Schema Bulk Schema.org injection – full creation, optimisation and injection across your site Entity optimisation – helps machines understand the context of your content Meta description automation – created, optimised and injected at scale 3. Analytics & Tracking AI agent + AI-referred user tracking – see every AI bot visit (ChatGPT, Claude, Perplexity, Gemini, Copilot) AND every human visitor who arrived from an AI tool. Two views: are AI engines indexing you, and are AI users actually clicking through? Prompt tracking – we test your domain against 5+ prompts across ChatGPT, Claude, Perplexity, and Gemini every week. See exactly where you appear and where you don’t. Citation tracking – see exactly where you appear (or don’t) for each prompt Competitor analysis – automatically track competitor citations across AI engines weekly. See where rivals appear that you don’t. Reddit detector – track your Reddit presence and mentions AI Visibility Score – proprietary EZY.ai score, tracked over time Email alerts & best practices – when your citations change, a competitor gains ground, or AI visits spike, EZY emails you – with best-practice guidance on what to do about it 4. Content & Authority AI-assisted blogs – auto-generated and published to your WordPress site weekly. Every post is original (checked against your existing content so nothing is duplicated), written in your brand’s tone of voice, cites experts and sources where possible, includes internal links to your key pages, and embeds a lead-capture form – with submissions tracked in your dashboard. FAQ page generation – automatically generates dedicated FAQ hubs Authority scanner – see which pages carry high authority for your topics Submission tools – submit directly to Google Search Console and Bing Webmaster Tools Content Quality That Actually Gets Cited Most AEO plugins generate basic URL lists or thin schema. EZY runs deep LLM analysis on your live, rendered site – producing enriched files that score 95%+ when tested by major AI models. When we asked Google’s Gemini to independently assess EZY’s generated output, it scored it 98/100 and called it “an absolute masterclass in GEO.” The difference shows up where it matters: in citations. AI engines reward enriched, factual, well-structured content – they ignore generic URL dumps. We’ve spent months tuning our generation to maximise citation eligibility, and the results show in the numbers above. EZY vs. Other AEO Plugins Yoast: generates a basic llms.txt URL list. No AEO analytics, no AI bot tracking. Rank Math: same – a config screen for llms.txt, no AEO-specific analytics. Other AEO plugins: mostly generate schema only. None track AI bot visits, prompt visibility, or competitor citations. EZY.ai: the full AEO stack – llms.txt + llms-full.txt + facts + schema + meta + AI analytics + competitor tracking + Reddit monitoring. EZY Capture – Lead Generation, Set Up for You The same AEO data EZY already holds about your site powers a fast, accurate, lead-capturing assistant – switched on in one click, with no training and no extra setup. It answers visitor questions in your brand’s voice and captures their details (name, email, and what they asked), so you can follow up. Free for your first 10 conversations. It gets smarter on its own. Over time it learns what your prospects keep asking – and EZY.ai turns those real questions into FAQs and blog posts that answer them. Those answers lift your AI visibility, which feeds the assistant: a loop that compounds while you do nothing. Every other chatbot makes you upload content, paste FAQs, train the bot and maintain it. With EZY that’s already done – the assistant is a by-product of your AEO work, so switching it on costs you nothing extra. Set It and Forget It EZY runs continuously in the background: Weekly: tests your domain against 5+ prompts in ChatGPT, Claude, Perplexity, and Gemini Weekly: tracks competitor citations and surfaces content gaps Weekly: auto-publishes optimised blog posts to your WordPress site Real-time: logs every AI bot visit and every AI-referred human user Real-time: re-syncs your llms.txt, schema, and meta when content changes Most AEO plugins are one-time fixes. EZY is an ongoing service. Why EZY.ai is Different Files live on your site, not ours. Generated directly on your WordPress site, under your domain – not served from our cloud. More durable, more in your control. Real automation, not just audits. EZY.ai’s Site-Fixer technology doesn’t just find problems – it solves them. Official WordPress.org and Cloudflare partner. Built on the infrastructure that already powers most of the web. Cloudflare Worker integration available for non-WordPress sites. Built for agencies too. White-label dashboard at $29 per client for agencies managing multiple sites – bundle AEO into your existing offering. Free forever on the plugin and analytics. $29/month upgrade unlocks advanced features like competitor tracking, automatic blog posting, and unlimited chat. How It Works Install the plugin and activate. Connect your free EZY.ai account through the connection wizard. Generate and upload your llms.txt, robots.txt and schema in two clicks. Watch AI visits, citations and engine breakdown in your dashboard. External Services This plugin connects to the EZY.ai API to provide AI-powered SEO and AEO features. EZY.ai Search Intelligence Platform Service: EZY.ai API (https://api.ezy.ai/api/wordpress-plugin) Used for: Analyzing website content, generating SEO recommendations, schema markup, blog posts, tracking AI agent visits, and managing SEO files (robots.txt, llms.txt, sitemap.xml, facts.jsonld). Data Sent: Website URL, authentication credentials, and (with consent) visit data including user agent and IP address. Endpoints: /auth/initiate, /auth/exchange, /verify, /health, /track, /schemas, /blog/{slug}, /integrations/{id}/*, /robots-txt, /llms-txt, /sitemap-xml, /facts-json, /content-status, /trigger-refetch. Provider: EZY.ai. Legal: Terms of Service, Privacy Policy. No third-party services are used without your explicit connection and consent.