Starter Templates
Website Templates, Page Templates and Block Patterns for WordPress Starter Templates is a growing library of 300+ ready-to-use website templates for WordPress. Import a complete website design, a single page template, or an individual section, in one click. Every template works with any WordPress theme, and with the page builder you already use: Elementor, Beaver Builder, Spectra, or the WordPress block editor (Gutenberg). Starter Templates demo Highlights 300+ website templates and ready-made site designs Free Elementor templates and Gutenberg templates 200+ page sections, block patterns and layouts Pre-built sections designed for specific use-cases Full site templates, page templates and section templates AI website builder with built-in AI assistant Adaptive design library with royalty-free images Works with any WordPress theme Supported page builders: Elementor, Spectra, Beaver Builder, and WordPress Block Editor One-Click Website Templates and Template Kits Building a website design from a blank page takes weeks. With Starter Templates you pick a template, import it, and edit the content. Every design is a complete template kit, not just a demo page, but the pages, layouts and settings that make a finished website. You can import at three levels: Full website templates: Every page, menu, and setting for a complete site Page templates: A single page design dropped into your existing site Sections and block patterns: Individual layouts added to any page Preview any template as a live demo before you import it, so you always know what you are getting. Realistic Templates for Every Business Starter Templates goes beyond stunning design. It delivers readymade website templates specifically crafted with your business in mind. Launching an eCommerce store? We have a diverse selection of store templates to get you selling in no time. Creating a business website? We have dozens of professional-quality designs ready for you to make your mark. No matter your industry or niche, we have a template that perfectly aligns with your vision. Free Elementor Templates A fan of Elementor? Look no further. Starter Templates offers a vast collection of professionally designed Elementor templates, with more than 300 Elementor templates available. Import entire websites built with Elementor, individual page templates, or specific blocks to enhance your site’s layout and design. Then just drag, drop, customize, and launch your website. WordPress Block Editor (Gutenberg) Templates The WordPress block editor is changing the game for website creation, and building from scratch is still slow. Starter Templates offers a large library of readymade Gutenberg templates, block patterns and page layouts, all editable natively in the block editor. Hundreds of Sections and Block Patterns Every section is built for a specific use-case. A hero to open a landing page, a pricing table for a service business, a testimonial layout for social proof, a team grid for an about page. Drop one into any page and the layout, spacing and styling are already handled. Swap the text and images, and the section is done. Want to customize your website design to make it truly unique? Use sections, block patterns and layouts to add your personal style. Available sections include: Hero, Page Header, About, Services, Features, Contact, Why Choose Us, Call To Action, Portfolio, Gallery, Testimonials, Pricing, FAQ, Team, Statistics. Templates That Install the Plugins They Need Depending on the type of template you import, Starter Templates also installs the plugins that template needs to work. Import a booking template and the plugins that provide booking are set up for you. Import an online store template and the eCommerce plugins come with it. You do not need to go hunting for another plugin after importing a template, because the design arrives ready to run. AI-Integrated Adaptive Design Library Personalize blocks and patterns to match your website style with the power of AI. The design library within the Starter Templates plugin is integrated with AI and royalty-free image repositories. All elements come pre-populated with relevant text and images that you can easily customize to match your brand. Lightning Fast Websites Starter Templates prioritizes speed and efficiency without compromising quality. Pages created with Starter Templates have efficient, clean code and are free from unnecessary elements. This means faster load times and a smoother experience for visitors on any browser or device. AI Website Builder Alongside the template library, Starter Templates includes an AI website builder. Describe your business and the AI selects a design, generates professional copy, and curates visuals to match your brand, producing a complete website in under two minutes, which you then edit like any other template. Follow the steps below: Enter the name of your website and select the type of website you’re creating (portfolio, business site, landing page, or something else). Describe your business. Use AI to refine your description prompt if you need to. Add your contact details and social media handles so people can interact. The AI will suggest images based on your input. Select the images you want to use. Choose the website structure from the options. Select any site features you need. The AI will generate a website in under 2 minutes. Customize your site as you see fit! AI Assistant for WordPress Our AI Assistant works in a similar way to ChatGPT but is specifically tailored for WordPress. With just a click of a button, you can use AI to help write copy for landing pages, proofread blog posts, translate content into different languages, generate custom HTML and CSS codes, and much more. Royalty-Free Images The Starter Templates plugin offers seamless integration with leading royalty-free image repositories such as Pexels and Unsplash. You have access to millions of top-tier images within your WordPress dashboard. Simply search for the image you need and select it. Training Videos We offer a range of comprehensive training videos designed to complement our templates. They provide the knowledge and skills necessary to build, launch, and maintain your website. Types of Websites You Can Create Starter Templates is perfect for building websites for: personal branding, restaurants, service providers, nonprofits and charities, events, startups, local businesses, wellness businesses, landing pages, lead generation websites, eCommerce stores, blogs, manufacturing businesses, and any other type of WordPress website. There’s no limit to what you can create. Please note: To access AI-generated templates and websites, you’ll need a ZipWP account. Signing up is quick, easy, and 100% free. Fun Facts About Starter Templates ✓ Over 5,000 websites are built with Starter Templates every day. ✓ The plugin has been installed on more than 2 million websites. ✓ Starter Templates has more than 4,500 five-star reviews. ✓ Our team of dedicated full-time WordPress experts help and support hundreds of users daily. ✓ A devoted team of full-time designers keeps the design library up to date. ✓ Our plugin offers more than 150 free Elementor templates. ✓ You can import a complete website, individual page, or section of a page in seconds.
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Better Robots.txt – AI-Ready Crawl Control & Bot Governance
Better Robots.txt replaces the default WordPress robots.txt workflow with a smarter, structured version you can configure and preview before publishing. Instead of a blank textarea, you get a guided wizard with presets, plain-language explanations, and a final Review & Save step so you can inspect the generated robots.txt before it goes live. Built for beginners and advanced users alike, Better Robots.txt helps you control how search engines, AI crawlers, SEO tools, archive bots, bad bots, social preview bots, and other automated agents interact with your site. Trusted by thousands of WordPress sites, Better Robots.txt is designed for the AI era without resorting to hype, vague promises, or hidden rules. Better Robots.txt is available in Free, Pro, and Premium editions. The free plugin covers the guided workflow and essential crawl control features, while Pro and Premium unlock additional governance, protection, and AI-ready modules. Some screenshots on the plugin page show features from all three editions. A quick overview Why Better Robots.txt is different Most robots.txt plugins fall into one of three categories: Simple text editor Virtual robots.txt manager Single-purpose AI or policy add-on Better Robots.txt goes further. It gives you a complete, guided crawl control workflow so you can: Choose a preset that matches your goals Control major crawler categories without writing everything by hand Keep core WordPress protection rules visible and editable Clean up low-value crawl paths that waste crawl budget Generate a cleaner robots.txt output Preview the final result before saving What you can control Better Robots.txt helps you manage: Search engine visibility AI and LLM crawler behavior AI usage signals such as search, ai-input, and ai-train preferences SEO tool crawlers Bad bots and abusive crawlers Archive and Wayback access Feed crawlers and crawl traps WooCommerce crawl cleanup CSS, JavaScript, and image crawling rules Social media preview crawlers ads.txt and app-ads.txt allowance llms.txt generation Advanced directives such as crawl-delay and custom rules Final review before publishing Editions Better Robots.txt is available in three editions: Free – Includes the guided setup, the Essential preset, core crawl control features, and the final Review & Save workflow. Pro – Adds more advanced governance and protection modules, including additional AI, crawler, and cleanup controls. Premium – Unlocks the most restrictive and advanced protection options, including the Fortress preset and additional high-control modules. Some options shown in the interface are marked Free, Pro, or Premium so users can immediately understand which modules belong to each edition. AI crawler controls by edition The Free edition lets site owners choose a basic global policy for AI search and discovery crawlers: allow or block. AI training crawlers remain separated from AI search crawlers, so a site can block training use while still allowing AI-powered search and answer discovery. The Pro and Premium editions add advanced controls, including per-bot AI crawler rules, custom user agents, AI usage signals, llms.txt, and additional machine-readable governance files. Better Robots.txt separates AI-related agents into three practical families: AI training crawlers, such as GPTBot, Google-Extended, and ClaudeBot. AI search and discovery crawlers, such as OAI-SearchBot, PerplexityBot, and Claude-SearchBot. User-action fetchers, such as ChatGPT-User, Perplexity-User, and Claude-User. User-action fetchers are triggered by user requests. Depending on the provider, robots.txt may not apply to those fetches in the same way as it applies to automated crawlers. For stronger enforcement, combine robots.txt with server logs, WAF rules, provider verification, or IP-based controls where available. Presets Setup starts with four modes: Essential – A clean, practical configuration for most websites that want a better robots.txt without complexity. AI-First – For publishers and content sites that want AI-ready governance without shutting down discovery. Fortress – For websites that want stronger protection against scraping, archive capture, and unnecessary crawl activity. Custom – For users who prefer to configure each module manually. For many sites, one preset plus a quick review is enough. Built for beginners and experts Beginners get: A guided setup instead of a raw robots.txt box Preset-based configuration Plain-language explanations for important choices A safer workflow with a final preview step Advanced users get: Editable core WordPress protection rules Fine-grained crawler controls by category WooCommerce-oriented cleanup options Consolidated output options Advanced directives and custom rules A final output they can inspect before publishing AI-ready, without hype Better Robots.txt includes features for modern AI-related crawl governance, including: AI crawler handling Optional llms.txt support AI usage signals for compliant systems Optional machine-readable governance signals for advanced use cases These features help you express how you want automated systems to use your content. However, Better Robots.txt does not claim to control AI by force. Like robots.txt itself, these signals are most useful with compliant systems and good-faith crawlers. What Better Robots.txt is Better Robots.txt is: A robots.txt governance plugin for WordPress A guided configuration workflow instead of a raw text editor A crawl control layer to reduce wasteful crawling A practical bridge between SEO, crawl hygiene, and AI-era policy signaling A way to keep your crawl policy clearer for humans and machines Technical reference for advanced users: Better Robots.txt also maintains a public GitHub repository with product definition, governance notes, and machine-readable artefacts. What Better Robots.txt is not Better Robots.txt is not: A firewall or Web Application Firewall (WAF) An anti-scraping enforcement engine A legal compliance engine A guarantee that every bot will obey your rules A replacement for server-level security or access control It helps you publish a clearer crawl policy. It does not replace infrastructure-level protection. Typical use cases Use Better Robots.txt if you want to: Clean up a weak or noisy default robots.txt Reduce crawl waste on WordPress or WooCommerce Keep major search engines allowed while restricting other bots Control whether archive bots can snapshot your site Publish AI usage preferences more clearly Keep social preview bots allowed while limiting scrapers Review the final file before making it live Key Features Guided step-by-step wizard Preset-based setup: Essential, AI-First, Fortress, Custom Search engine visibility controls AI and LLM crawler governance AI usage signals support SEO tool crawler controls Bad bot and abusive crawler options Archive and Wayback access controls Spam, feed, and crawl trap cleanup WooCommerce crawl cleanup options CSS, JavaScript, and image crawling rules Social media preview crawler controls ads.txt and app-ads.txt allowance Optional llms.txt generation Consolidated output option Core WordPress protection rules remain visible and editable Final Review & Save preview screen About the publisher Better Robots.txt is developed and maintained by Pagup, a digital readability firm based in Quebec, Canada. Pagup helps organizations become correctly understood by search engines, generative AI systems, and autonomous agents. The robots.txt file is the first surface that AI crawlers read when they discover a site. A well-structured robots.txt that references governance files such as llms.txt, ai-manifest.json, and interpretation policies helps AI systems understand your site faster and more accurately. Better Robots.txt is one component of a broader digital readability practice that includes semantic content architecture, AI governance and machine readability, and interpretive SEO. Part of the Pagup ecosystem pagup.com — Digital readability firm. Diagnostic, semantic architecture, AI governance. gautierdorval.com — Doctrine, canonical definitions, interpretive governance research. interpretive-governance.org — Formal versioned standard for interpretive governance. better-robots.com — Documentation and resources for Better Robots.txt.