Benefits vs Smush – Image Optimization, Compression, Lazy Load, WebP & CDN

First – differently than any other similar plugin, this plugin is based on MIT license, which is a holly-grail for premium theme authors on i.e. ThemeForest or similar marketplaces. Differently to standard GPLv2 license you are not required to open-source your theme and you CAN include this plugin into your premium websites bundle packs. I do say here bundle packs, because you should never have an benefits section to be a part of your theme, because that would be a bad idea – you need to leave your customers a flexibility for the future scale: What if your customers will decide later go with some kind of fancy e-commerce marketplace system like in Amazon.com – if your customer will grow that big, he won’t need to have benefits plugin anymore on their website, he will want to replace it with that fancy e-commerce marketplace system. So my advise is to include this plugin in your bundle pack’s /Optional Plugins/ folder, so that you can tell about in the installation instructions, but make it fully independent from your theme. Second – this plugin is fully MVC + Templates based. This means that it’s code is not related at all to it’s UI, and that allows you easily to override it’s UI templates and Assets (CSS, JS, Images) by your theme very easily (and there is detailed step-by-step instructions given how to do that). This means that you making a theme to be what the theme has to be – a UI part of your website, nothing more. Third – it is much more secure than any other plugin’s on the market. It is based on top-end S.O.L.I.D. coding principle with input data validation with data-patterns, output escaping. Fourth – this plugin is scalable – it’s source code is fully object-oriented, clean & logical, based on MVC architectural pattern with templates engine, compliant with strict PSR-2 coding standard and PSR-4 autoloaders, and easy to understand how to add new features on your own. Fifth – this plugin works well with big databases & high-traffic websites – it is created on optimal BCNF database structure and was tested on live website with 1M customers database and 500,000 active daily views. Sixth – it does support official WordPress multisite as network-enabled plugin, as well as it does have support WPML string translation. At this point, if you need more than one language, I’d strongly advise to go with official WordPress multisite setup, because it is free, it is official (so you will never need to worry about the future support), and, most important – WordPress multisite is much more suitable for websites that needs to scale. You don’t want to have that additional translation bottle-neck code layer to be processed via database. Seventh – it has nice user experience – it’s has a default design, it does allow you to have more than 3 benefits via different slider’s slides, as well as fading in and out description on mouse hover – so it is not static like what you usually get with Gutenberg. But the most important is that this plugin is and always be ads-free. I personally really hate these freemium, ads-full or tracking plugins which makes majority of the plugins on w.org plugins directory (and, actually, many of premium marketplaces). So this is the key features we always maintain: 1. Never track your data (nor even by putting some kind of GDPR-compliance agreement checkbox, like Error Log Monitor plugin), 2. Never make it pseudo-ads-full (even such a big plugins like WooCommerce or Contact Form 7 has nearly 80% of their home screen or 20% of their main buttons about how to install \ buy other plugins – this is a really ugly behavior of pushing-more and going to Facebook-like business, where you get like drug-addicted to company products). The goal of this plugin is to full-fill the needs of website-starter, that needs a great tool which can last him for many years until it will grow that big so he would grow-out current plugins and would need some kind of different plugins. And, I believe, that many other developers had the same issue when tried to create their first premium theme or set-up a website for their client. Starting with the issues with license type to the moment when benefits section is hardcoded into theme code. So I wanted to help all these developers to save their time, and I’m releasing this plugin for you to simplify your work. And I’m releasing it under MIT license, which allows you to use this plugin your website bundle without any restrictions for both – free and commercial use. Plus – I’m giving a promise to you, that this plugin is and will always be 100% free, without any ads, ‘Subscribe’, ‘Follow us’, ‘Check our page’, ‘Get Pro Version’ or similar links. Finally – the code is poetry – the better is the web, the happier is the world. Languages English (official) Russian (official) Lithuanian (official) Arabian RLT (raw translation) Bulgarian (translated by Martin Petkov) Czech (translated by Lukáš Smrček) French (translated by Edner Zephir) German (translated by Websoft AG team) Greek (translated by Alexandros Tsapournias) Italian (translated by NetHome, LTD team) Korean (translated by Eric Jazz) Portuguese (translated by HK – Agência de Publicidade) Romanian (translated by Marius Stoica) Spanish (translated by Ana Victoria Rodríguez Guerrero, Edner Zephir & Anthony Ortega) Swedish (translated by Kristian Salov) Turkish (translated by Levent Şane) Live Demo Benefits (Live Demo) GitHub Repository (for those, who want to contribute via “Pull Requests”) https://github.com/SolidMVC/Benefits

Compress images, optimize images, and enable image lazy load automatically with the powerful Smush image optimizer to keep your WordPress site fast, without losing quality. Smush makes it easy to optimize images, compress images, and deliver images faster across your entire WordPress site. This all-in-one image optimizer automatically reduces image file sizes, enables image lazy load, and serves modern formats like WebP and AVIF, all without breaking image quality or adding extra work. Whether you’re running a blog, store, or portfolio, Smush helps you optimize images at scale and keep your site fast with a trusted WordPress image optimizer. Trusted by 1+ Million Sites | 4.8/5 Star Rating Get everything you need to optimize images and speed up your site. Smush works out of the box with no complicated setup – just install and let it handle the rest. Compress images without losing quality Reduce image file size automatically while keeping your images sharp and clear. Smush is an easy-to-use image optimizer which let’s you compress images using both lossless and lossy compression, giving you the best balance of quality and performance without extra work. You can also compress images outside the media library using Directory Smush, making it easy to optimize images stored in theme folders, plugins, or other directories on your server. Lazy load images for faster pages Enable image lazy load across your site so images load only when needed. This image optimizer improves initial page speed and creates a smoother experience for visitors without extra configuration. Serve WebP and AVIF images automatically (PRO) Convert images to WebP and AVIF and serve them automatically to supported browsers. Smush helps you optimize images using next-gen formats to reduce file size and improve load times across your WordPress site. Deliver images faster with an Image CDN (PRO) Serve images through a global image CDN to reduce latency and improve load times for visitors around the world. 119 global CDN servers Up to 500 GB of bandwidth Faster image delivery based on visitor location Improved performance for image-heavy and high-traffic sites Automatically resize and fix image dimensions (PRO) Eliminate common PageSpeed warnings and improve layout stability with automatic image sizing. Smush dynamically resizes images to perfectly fit their containers, regardless of original size, helping fix the “Properly size images” warning in Google PageSpeed Insights. It also automatically adds missing width and height attributes to your images, improving rendering speed and reducing layout shifts. This helps you meet the “Ensure images have explicit width and height” recommendation without any manual work. Optimize your entire site, automatically Smush works across your whole site as a powerful image optimizer to optimize images as you upload them and maintain performance over time without manual work. Optimize images automatically on upload Compress images in bulk or individually Works with your existing media library No need to re-upload images Enable image lazy load across your site Convert images to WebP and AVIF Deliver images with an integrated image CDN Automatically resize and serve correctly sized images Optimize images outside the media library with Directory Smush Built for performance Smush improves page speed and overall performance by reducing image weight and improving how images are delivered. Reduce page load times Improve user experience Better performance for image-heavy pages Supports image lazy load and preload images (PRO) for faster perceived performance Works with your existing setup Smush is built to work with your current WordPress setup, including popular themes, page builders, and plugins. Compatible with Gutenberg, Elementor, WPBakery, and more Works with WooCommerce stores No need to change your workflow Easy to enable and configure Designed to be simple You don’t need to be a performance expert to optimize images with Smush image optimizer. Works out of the box Simple settings when you need them No technical knowledge required Safe to use on any site Why choose Smush? There are plenty of image optimization plugins, but Smush focuses on making it easy to optimize images, compress images, and improve performance without complexity. As a leading WordPress image optimizer, Smush gives you powerful optimization tools without the technical hassle. Trusted by over 1 million WordPress users Built specifically for WordPress Regular updates and improvements Backed by the WPMU DEV team Get started in minutes Install Smush, activate it, and start to compress images, optimize images, and enable image lazy load right away. This easy-to-use image optimizer helps most sites see improvements immediately without changing how they upload or manage images. About Us WPMU DEV is a premium supplier of quality WordPress plugins, services and support. Learn more here: https://wpmudev.com/ Don’t forget to stay up to date on everything WordPress from the Internet’s number one resource: WPMU DEV Blog Hey, one more thing… we hope you enjoy our free offerings as much as we’ve loved making them for you! Contact and Credits Originally written by Alex Dunae at Dialect (dialect.ca, e-mail ‘alex’ at ‘dialect dot ca’), 2008-11.