Beetle Tracking – Cloudflare Zaraz for WooCommerce vs Converly

Beetle Tracking: Plug and Play Server-Side Tracking for WordPress Are you tired of spending money on high-cost marketing campaigns that aren’t delivering results? Beetle Tracking gives you the clear view you need to understand your website visitors and target your campaigns more effectively. The Blurry Vision Problem Imagine you’re the owner of a thriving online store. You’ve got amazing products, and you want to attract as many customers as possible, but you’re wearing blurry glasses. This means you can’t see your customers clearly, so you can’t market your products effectively. The Solution: New Crystal Clear Glasses Introducing Beetle Tracking, your new pair of marketing glasses.It helps you see your customers clearly, so you can understand their needs and preferences better. This means you can target your marketing efforts more accurately and spend less money on advertising. With Beetle Tracking, you’ll be able to connect with your customers on a deeper level and increase your sales. Beetle Tracking is your most dedicated employee. It works tirelessly behind the scenes to collect accurate data, so you can make informed decisions and grow your business. Key Benefits of Beetle Tracking: ✅ 20-40% More Accurate Data: With Beetle Tracking’s server-side tracking, you capture up to 40% more data than traditional client-side methods, which are often blocked by ad blockers or restricted by browsers. This gives you a more complete understanding of your users’ behavior, directly improving your marketing insights. ✅ Boost Your Ad Campaigns: More accurate data fuels the algorithms behind Google Ads, Facebook, and other advertising platforms. This leads to higher conversion rates, as you can fine-tune your targeting, resulting in better-performing campaigns and more return on your ad spend. ✅ Lower Ad Costs: By leveraging the full potential of server-side tracking, you cut wasted ad spend. With enhanced data accuracy, you can spend less on ads while achieving better results, maximizing the efficiency of your campaigns. ✅ Simple Plug-and-Play effortless Setup: Unlike other server-side tracking solutions on the market, which often require complex setups and tech specialists, Beetle Tracking is designed for non-tech users, webshop owners, marketing people and agencies. It’s an easy-to-install WordPress plugin that gets you up and running in minutes – no coding or expertise required. ✅ Faster Site Speed: By moving tracking processes to the server, Beetle Tracking reduce the load on your customer’s browser, making it faster and more responsive for visitors, ensuring a smoother user experience. This leads to lower bounce rates and more engagement. ✅ Enhanced Privacy Compliance: Stay ahead of privacy regulations like GDPR and CCPA. With server-side tracking, you’re in control of user data and can securely manage how it’s processed. ✅ Works with All Popular Platforms: Easily integrate with platforms like Google Analytics, Meta Pixel (Facebook), Google Ads, LinkedIn, Pinterest, Bing and TikTok without technical headaches. ✅ Free and Pro Versions: Start with the free version of Beetle Tracking to enhance your tracking, or upgrade to the Pro version to unlock powerful features like: Beetle Consent: A GDPR-compliant, customizable cookie banner that helps you collect valid consents from all users, ensuring full compliance with privacy laws. Gravity Forms Tracking: Automatically track form submissions with form ID and title, working seamlessly with both AJAX and traditional page reload submissions. Page Scroll Measurement: Gain deeper insights into how far users scroll on your pages and optimize content accordingly. Conversion Recovery: With Pro, Beetle Tracking ensures you capture purchase events even when users don’t return to the “thank you” page. By matching checkout information with the payment gateway’s order status, purchase data is sent server-to-server, ensuring complete and accurate tracking of every sale. Consent Management: Putting You in Control (For Beetle Tracking Pro) Building trust is key to any successful business. With the ever-changing landscape of data privacy regulations, it’s crucial to ensure you’re collecting user data ethically and transparently. That’s where Beetle Consent comes in (included in Beetle Tracking Pro). This powerful feature makes managing user consent a breeze: Easy-to-customize consent banners: Create clear and user-friendly banners that inform visitors about how their data is used. Granular control: Allow users to choose exactly which data they’re comfortable sharing. Compliance with regulations: Stay ahead of the curve by ensuring your website adheres to data privacy regulations like GDPR and CCPA. With Beetle Consent, you can focus on building relationships with your customers, knowing you’re handling their data responsibly. Why Choose Beetle Tracking? Beetle Tracking is built for webshop owners who care about their customers’ experience and want to ensure that every conversion is accurately tracked. Unlike client-side tracking, our server-side solution works behind the scenes to capture every detail while improving your site’s performance. With just a few clicks, you can unlock the full potential of your tracking, boosting both your insights and your bottom line. Ready to upgrade your tracking? Install Beetle Tracking today and take control of your data like never before. Learn More at beetle-tracking.com External Services This plugin connects to the following external services: Cloudflare Zaraz API Beetle Tracking uses the Cloudflare Zaraz API to send tracking events server-side. When enabled, the plugin sends event data to Cloudflare’s edge network for processing and forwarding to your configured analytics platforms. When data is sent: Event data is transmitted when users interact with your website (page views, add to cart, purchases, etc.) and when you push configuration settings to Cloudflare. What data is sent: Event names, timestamps, page URLs, product information, and user identifiers that you configure in the plugin settings. Service links: – Cloudflare Terms of Service – Cloudflare Privacy Policy – Cloudflare Zaraz Documentation Source Code The JavaScript files in this plugin are compiled from source files using standard WordPress build tools. Build process: – Source files are located in the src/js/ directory – Uses @wordpress/scripts for compilation – Run npm install then npm run build to rebuild from source The full source code is included in the plugin and can be found in the src/ directory.

Send server-side conversions to Google Ads, Meta Ads, Google Analytics 4, LinkedIn Ads, Microsoft Ads and more whenever a form is submitted on your site. Works with 100+ form builders, scheduling tools, chat widgets and more. Converly is a conversion tracking plugin that sends conversions to Google Ads, Meta Ads (Facebook & Instagram), Microsoft Ads, LinkedIn Ads, Google Analytics 4 (GA4), TikTok, and more whenever someone converts on your website. It’s built for lead-generation businesses that need accurate conversion data to optimize their advertising campaigns. When a visitor submits a form on your WordPress site, Converly captures the submission, enriches it with browser-side signals (click IDs, IP, user agent, device) and form data (email, name, phone), and sends conversion events directly to your ad platforms’ servers via their official APIs (such as the Google Ads Enhanced Conversions for Leads API, Meta Conversions API (CAPI), LinkedIn Conversions API, Microsoft Ads UET offline conversions, and GA4 Measurement Protocol). You simply install the plugin, build your conversion flows in Converly’s drag-and-drop builder, and conversions start firing. How It Works Install the plugin – Install Converly and create your Converly account to start your 14-day free trial. Build your conversion flow – In Converly’s Zapier-style drag-and-drop builder, pick a trigger (a form submission on your WordPress site) and your actions (send a conversion to Google Ads, Meta CAPI, GA4, etc.). See conversions in your ad platforms & analytics tools – Converly starts listening for form submissions and sending conversions to your ad platforms and analytics tools automatically. What Problem Converly Solves Browser-based conversion tracking (like using Google Tag Manager or tracking thank you page visits) is unreliable. Safari and iOS block third-party cookies, ad blockers prevent the Google Tag or Meta Pixel from loading on your site, and GTM containers get blocked easily. And when conversion data goes missing, your Smart Bidding, Advantage+ campaigns, and lookalike audiences optimize against incorrect data. For ecommerce stores, server-side tracking has become standard. But for lead-generation businesses (such as agencies, B2B SaaS, service businesses, consultants, etc.), the tooling has lagged. Most “conversion tracking plugins” on WordPress focus on WooCommerce purchases. The few that handle form submissions either require Google Tag Manager to be set up server-side (expensive, technical) or only a couple of form tools. Converly is built specifically for lead-gen businesses on WordPress. It supports every major form plugin out of the box, sends conversions server-side to every major ad platform, and requires no code, no tag manager, and no developer. Why Use Converly Simple to set up Build your conversion flow in Converly’s drag-and-drop builder (similar to Zapier or HubSpot Workflows). Pick a trigger (a form being submitted) and select your actions (send a conversion to Google Ads, send a conversion to Meta, etc.). Works with WPForms, Gravity Forms, Contact Form 7, Ninja Forms, Forminator, Fluent Forms, Formidable Forms and more out of the box. Sends conversions server-side for better reliability Converly sends conversions directly to each ad platform’s API. This bypasses ad blockers, Safari ITP, iOS 14+ restrictions, and other browser-level tracking prevention to give you more accurate conversion tracking. In fact, Google’s own data shows server-side tracking increases tracked conversions by 19% (Meta’s data shows a 23% increase). Sends more data for improved match rate Converly captures browser signals (Google Click ID, Facebook Click ID, Microsoft Click ID, IP address, user agent, device) AND form data (name, email, phone, company) and sends it all with each conversion. According to Meta’s own data, this results in a 95%+ match rate (versus a 40% match rate from browser-only data). Full debug log Conversion tracking can often be a black box, and you have no idea whether it’s working properly or not. Converly gives you a full log of every conversion, showing exactly what data was captured, what data was sent to each ad platform, whether it was received successfully, etc. This gives you confidence that your conversion tracking is working properly and allows you to spot issues when it isn’t. Proper support from analytics experts Ever tried to ask Google or Meta to help with your conversion tracking setup? You probably got nowhere. Our team has 20+ years experience in marketing analytics and is on hand to help make sure your conversion tracking is set up properly. Supported Form Builders, Scheduling Tools, Chatbots, etc. Converly works with every major form plugin, page builder, popup tool, LMS, membership plugin, and embedded SaaS form on WordPress, with no configuration required. WordPress form plugins Track form submissions as conversions in your ad platforms and analytics tools. Converly works with the following WordPress form plugins: Gravity Forms WPForms Contact Form 7 Ninja Forms Fluent Forms Formidable Forms Forminator WS Form Everest Forms HappyForms SureForms Page builder forms Track submissions from forms built with your page builder as conversions in your ad platforms and analytics tools. Converly works with the following page builders: Elementor forms Divi forms Bricks forms Beaver Builder forms Brizy forms Avada forms SeedProd forms Embedded scheduling tools Track meeting bookings as conversions in your ad platforms and analytics tools. Converly works with the following scheduling tools: Calendly Cal.com Acuity Scheduling YouCanBookMe Chili Piper OnceHub HubSpot Meetings Square Appointments Mindbody Embedded SaaS form tools Track submissions from embedded SaaS forms, marketing tools, and CRMs as conversions in your ad platforms and analytics tools. Converly works with the following embedded form tools: Mailchimp HubSpot Forms Typeform Jotform Klaviyo ActiveCampaign Salesforce Web-to-Lead Constant Contact Brevo Zoho Forms Marketo Pardot GetResponse AWeber MailerLite Kit (formerly ConvertKit) Keap Formstack Tally Fillout Paperform HighLevel (GoHighLevel) Pipedrive FormAssembly Formsite GetLeadForms Popups, optins, and lead capture plugins Track optins and lead captures from your popup tools as conversions in your ad platforms and analytics tools. Converly works with the following popup and lead capture plugins: OptinMonster Popup Maker Popup Builder Hello Bar Bloom WordPress LMS plugins Track course enrollments as conversions in your ad platforms and analytics tools. Converly works with the following WordPress LMS plugins: LearnDash LearnPress Sensei LMS Tutor LMS WordPress membership plugins Track new member signups as conversions in your ad platforms and analytics tools. Converly works with the following membership plugins: Paid Memberships Pro ProfilePress Ultimate Member WishList Member WordPress email newsletter plugins Track newsletter signups as conversions in your ad platforms and analytics tools. Converly works with the following email newsletter plugins: MailPoet Newsletter Embedded chat widgets Track new chat conversations and lead captures as conversions in your ad platforms and analytics tools. Converly works with the following chat widgets: Intercom LiveChat Drift Tawk.to HubSpot Chat Zoho SalesIQ Qualified Field service & appointment platforms Track booked jobs as conversions in your ad platforms and analytics tools, for HVAC, plumbing, electrical, lawn care, and other home-service businesses running Google Ads. Get true cost-per-job reporting in your ad accounts. Converly works with the following field service platforms: Jobber ServiceTitan Housecall Pro Supported Ad Platforms & Analytics Tools Ad Platforms Send conversions server-side to all the major ad platforms via their official conversion APIs. Converly works with the following ad platforms: Google Ads via the Google Ads Enhanced Conversions for Leads API Meta (Facebook & Instagram) via the Meta Conversions API (CAPI) Microsoft Ads via Microsoft Ads UET offline conversions LinkedIn Ads via the LinkedIn Conversions API TikTok Ads via the TikTok Events API Snapchat Ads via the Snapchat Conversions API X Ads (formerly Twitter) via the X Conversions API Reddit Ads via the Reddit Conversions API AdRoll, Taboola, and BuySellAds Analytics Tools Send events server-side to your analytics and reporting tools. Converly works with the following analytics tools: Google Analytics 4 (GA4) via the GA4 Measurement Protocol Plausible Analytics, Fathom Analytics, Simple Analytics, Pirsch Analytics, and GoSquared for privacy-friendly analytics For the full list of 100+ integrations, see converly.io/integrations. Who Converly Is For Lead-generation businesses running paid ads on Google, Meta, LinkedIn, or Microsoft and losing conversion data to browser restrictions Marketing agencies managing conversion tracking across multiple client sites who want a reliable, scalable solution that works with all the tools their clients use B2B SaaS companies running LinkedIn Ads and Google Ads for trial signups and demo bookings Service businesses (legal, financial, professional services, coaches, consultants) running Google Ads, Meta Ads, etc. for lead generation Home-service businesses (HVAC, plumbing, electrical, lawn care, cleaning) running Google Ads, Meta Ads, etc. and using Jobber, ServiceTitan, or Housecall Pro to book new jobs Course creators and educators running Meta and Google Ads to drive enrollments on LearnDash, LearnPress, Tutor LMS, Sensei, or embedded platforms like Kajabi, Teachable, and Thinkific Membership site owners running ads to drive new signups via Paid Memberships Pro, ProfilePress, Ultimate Member, or WishList Member Anyone whose Google Ads or Meta campaigns are optimizing against incomplete conversion data Consent Mode & Privacy Converly supports Google Consent Mode v2 and Microsoft Consent Mode, sending or blocking conversions based on your existing Consent Management Platform (CMP). Compatible with CookieYes, Complianz, Real Cookie Banner, Cookiebot, and Iubenda. All personally identifiable information (PII), such as email, phone, and name, is hashed using SHA-256 before being sent to ad platforms, in line with each platform’s CAPI requirements. Pricing The Converly WordPress plugin is free to install, and connecting it requires a Converly account. Every Converly account comes with a 14-day free trial, so you can install the plugin, build your conversion flows, and confirm everything is working before you pay. After the trial, paid plans start at $19 per month. See converly.io/pricing for full details. Why Trust Converly Converly is built by the team behind Attributer, a marketing attribution tool trusted by 1,100+ businesses to capture UTM and click-ID data from their lead forms. Converly extends the same philosophy of simple, reliable marketing data infrastructure for lead-gen businesses to server-side conversion tracking. External Services Converly is a third-party service (a separate SaaS operated by Converly). This plugin is a free client to that service and requires it to function, because the attribution and conversion tracking happen on Converly’s servers. Below is exactly what is sent, when, and to where. When you connect your site (clicking Sign Up or Log In). The plugin sends your site address (home URL), your site title, and a randomly generated per-site identifier to Converly, and completes a secure sign-in (OAuth) exchange. Converly returns an access credential that is stored on your server only. The tracking script (after you connect and while tracking is on). Your public pages load Converly’s tracking script from Converly’s content delivery network (js.converly.io). As part of the Converly service, that script then fetches additional code and configuration from Converly, sets first-party cookies in the visitor’s browser, and keeps a short retry queue in the browser’s local storage for events that fail to send. Form submissions (when a visitor submits a form). Converly’s script reads the submitted form fields, which can include personal data such as name, email and phone, together with the page URL, the referring URL, and marketing parameters such as UTM tags and ad click identifiers, and sends them to Converly for conversion tracking. Managing your account (while you use the plugin). When you view flows, subscription status, or make changes, your site’s server calls the Converly API on your behalf using the stored credential. Data is sent to Converly at https://app.converly.io (the API), and the tracking script is served from https://js.converly.io. By using this plugin you agree to Converly’s Terms of Service (https://converly.io/terms) and Privacy Policy (https://converly.io/privacy-policy). As the site owner, you are responsible for obtaining any visitor consent required by law (for example, under the GDPR) before this tracking runs. The plugin provides an on/off setting for tracking and a developer filter (converly_should_enqueue_loader) so consent-management plugins can control when the tracking script loads. Privacy On your WordPress server the plugin stores: the Converly access credential, your Converly account and site identifiers, the connected administrator’s email address, the plugin’s settings, and short-lived sign-in handshake data. Visitor data captured at form submission is processed by the Converly script in the visitor’s browser and sent to Converly; it is not stored in your WordPress database. When you delete the plugin, this local data is removed and the plugin attempts to disconnect your site from Converly. The plugin also registers suggested privacy-policy text (Settings → Privacy → Policy Guide) describing the Converly service for you to adapt. See converly.io/privacy-policy for our full privacy policy. Support Need help with setup or troubleshooting? The Converly team is available via: Email: [email protected] Help docs: help.converly.io In-app live chat (available to all account holders) Most tickets are answered within a few hours during business hours.