Ortto vs Edward – AI SEO Autopilot & Content Writer

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Edward is the official WordPress connector for MeetEdward, an AI-powered SEO content automation service. Once installed, your WordPress site can receive articles published by Edward and have them appear as native posts, with proper SEO metadata, featured images, tags, and scheduling. Meet Edward researches keywords, writes the articles, and schedules them. This plugin is the piece that puts them on your site as real WordPress posts. The plugin exposes a small, authenticated REST API at /wp-json/edward/v1/* that the Edward SEO service uses to publish articles. All endpoints require a randomly-generated API key that you copy into your MeetEdward dashboard once during setup. No data leaves your WordPress site without a request from MeetEdward, authenticated with your key. Key features Publishes articles as standard WordPress posts. Sets SEO title, focus keyword, meta description, canonical URL, noindex flag, Open Graph + Twitter Card tags for Yoast SEO, Rank Math, and All in One SEO, whichever you have installed. Attaches featured images from external URLs with explicit alt text and caption support. Supports tags, categories, and scheduled publishing (via WordPress’s built-in scheduled-post mechanism). Idempotency keys prevent duplicate posts on retry. Slug-conflict detection avoids SEO cannibalization. Optional IndexNow integration for near-instant Bing/Yandex re-crawl notifications. Diagnostics endpoint for support troubleshooting (PHP version, WP version, SEO plugin detection, file permissions). Site discovery endpoints (authors, categories, tags) so the MeetEdward dashboard renders accurate dropdowns. Survives hosts that disable the fileinfo PHP extension via a four-tier mime detection ladder. Survives hosts that block the WordPress REST API for anonymous requests via a scoped bypass filter (Edward’s own routes still require the API key). SSRF guard on external image URLs (blocks loopback, private IP ranges, link-local, ULA). What this plugin needs from you After installation, copy the API key from the Tools → Edward page in WordPress admin and paste it into your MeetEdward dashboard. That’s the only setup step. External services This plugin is the WordPress-side interface to MeetEdward, an AI content service hosted at https://meetedward.com. To make the integration work, MeetEdward’s servers will call this plugin’s REST endpoints. Every call is authenticated with the API key you generate. Data sent FROM your WordPress site TO MeetEdward: none initiated by the plugin. Responses to MeetEdward’s authenticated requests return information you’d expect for a publishing flow (created post IDs and URLs, your list of authors, categories and tags, basic site diagnostics), and only when MeetEdward asks for them with a valid key. Data sent FROM MeetEdward TO your WordPress site: article title, body, SEO metadata, featured image URL, tags, category, schedule. These become standard WordPress posts. IndexNow: if you enable IndexNow via the MeetEdward dashboard, the plugin generates a key file inside your uploads directory (e.g. https://yoursite.com/wp-content/uploads/edward-seo/abc123…txt). MeetEdward then notifies api.indexnow.org of new article URLs with that URL passed as the keyLocation parameter, so Bing/Yandex/Naver/Seznam can re-crawl them. No data leaves your site directly from this plugin for IndexNow. MeetEdward’s terms of service and privacy policy.