AFB – Auto Form Builder with AI, Contact & Conversational Forms vs Easy MCP AI – Connector for Claude, ChatGPT & SEO Data

Support Watch the full overview video below. Auto Form Builder is a free drag-and-drop WordPress form builder for creating professional forms — contact forms, multi-step forms, surveys, file upload forms, and forms with conditional logic — without writing any code. It also brings AI to your forms. With the optional AI add-ons you can build a form from a plain-English description or an uploaded document, generate conditional logic automatically, summarize and draft replies to submissions, ask across all your submissions, and use an admin AI assistant that answers questions and even creates forms. You can also turn any form into an AI conversational form that collects answers naturally. The core builder and every non-AI feature are completely free, with no upsells hidden behind core functionality. The AI features are optional and off by default (see “External Services” for the full disclosure). Why Auto Form Builder? Unlike form plugins that lock their best features behind expensive subscriptions, Auto Form Builder gives you multi-step forms, conditional logic, surveys, form analytics, spam protection, submission management, webhooks, Slack notifications, import/export, and full visual customization — all free. Plugin Dashboard A command center with four KPI cards (total forms, total submissions, unread entries, and this week’s activity with a week-over-week trend), a 14-day activity chart, latest entries, a top-forms ranking, add-on status, and one-click shortcuts. New users get a guided onboarding card. Drag & Drop Form Builder Build a form in minutes: drag fields onto the canvas and you’re done. The builder supports undo/redo, a live preview (desktop, tablet, mobile), and instant shortcode generation to embed your form anywhere. Embed Forms on Any Website Every form comes with a ready-made embed code you can paste onto any website — including non-WordPress sites and page builders such as WP Bakery, Brizy, and Elementor. The embedded form keeps your design, auto-resizes to fit its content, and stays isolated from the host theme. Redirect thank-you pages can even break out of the frame. Popup Forms (Add-On) Show any form in a popup without installing a second popup plugin. Activate the free Popups add-on and create unlimited popups in a range of styles — modal, slide-in, sticky bar, full-screen, welcome mat, and a floating launcher button. Choose exactly which pages they appear on, trigger them by time delay, scroll depth, exit intent, element clicks, and more, cap how often each popup shows, and decide what happens after a successful submission. Duplicate a popup to reuse its setup, and edit safely with an unsaved-changes warning. Popups are fully keyboard accessible and load nothing on pages without an eligible popup. 15+ Field Types Every common field type is included: Text Input Textarea Email Phone Number Date & Time Month & Year Checkbox Radio Buttons Dropdown Name Field Address File Upload Signature Color Picker Page Break (multi-step forms) Tabular Survey (Likert grid) Star Rating NPS (0–10) Opinion Scale Signature Field Collect e-signatures inside your form. Visitors sign with a mouse, finger, or stylus; the signature is stored securely and shown as an image in the entry details — ideal for consent forms, agreements, and approvals, on WordPress pages and embedded forms alike. Survey Fields & Visual Results Build complete surveys with four dedicated question types, free: Tabular Survey (Likert grid) — rows of questions with your own answer columns (radio or checkbox), collapsing neatly on mobile. Star Rating — 3 to 10 stars, keyboard and touch accessible. NPS (0–10) — the standard Net Promoter Score scale with Detractor/Passive/Promoter answers. Opinion Scale — numbered buttons with custom end labels. The Survey Results screen gives visual, per-question reports: distribution charts, stacked bars, an automatically calculated NPS score, and a 30-day trend. Survey answers appear formatted in entry details and CSV exports, and conditional logic works with every survey field. Color Picker Field Let visitors choose a color with the browser’s native picker — ideal for design requests and product personalization. The value is validated, stored, and shown as a swatch with its hex code. Month & Year Field Collect a month and year (or year only) without a full calendar date — useful for card expiration dates, employment start months, and graduation years. Month & Year opens an easy custom picker with year arrows and a single month grid (no endless scrolling), and Year only uses a year dropdown. Set the earliest and latest allowed month or year, or switch on “Block Future Dates” so answers can’t be later than today — ideal for questions like “When was your business established?”. Values are validated, stored in a clear format, and shown correctly in entry details and email notifications. Pre-Built Templates Start faster with ready-to-use templates including Contact Form, Feedback Form, Support Request, Newsletter Signup, and Event Registration. Every template is fully customizable. Conditional Logic Show or hide any field based on earlier answers, using multiple AND/OR conditions per field — no code required. Logic also controls confirmations and emails: show a different success message or redirect, route the admin notification elsewhere, change its subject or message, skip it, or send a different confirmation email. The first matching rule wins; otherwise your normal settings apply. Multi-Step Forms Break long forms into short steps to boost completion. Enable multi-step mode, drop Page Break fields where each step begins, set step titles and button labels, and pick a progress bar style. Step branching can skip steps or jump ahead based on earlier answers (forward-only and loop-safe), so every visitor sees only the steps that apply. Partial Entries — Capture Abandoned Forms Don’t lose a lead when someone doesn’t press Submit. With partial entry capture, in-progress answers are saved and reviewable on the Partial Entries screen. Abandoned entries auto-delete after a retention period you control (1–365 days). Full Visual Customization Make your forms match your brand perfectly. The Customize tab gives you control over: Theme presets — Corporate, Minimal, Modern, Eco, Friendly, Luxury, Neutral, Creative, Feminine, Fresh, and more Reusable saved themes — save your custom design once and apply it to any other form with a single click Header image / banner per form Background, colors, fonts, layout Field styling and button design Label icons and inside-the-field icons (see below) Visual effects Every change is previewed live across desktop, tablet, and mobile. Label Icons & Inside-the-Field Icons Add polish to any field with icons — no code and no external icon library required. Place an icon next to a field’s label from a built-in set of 40+ icons or upload your own PNG/JPG, and add an icon inside Text, Email, Number, Phone, and URL fields (shown at the start of the input, separated by a divider). Control each icon’s color, optional background chip, and size per field. Fields without an icon stay exactly as they were. Submission Management All submissions live in a clean inbox with Unread, Starred, Read, Spam, and Trash tabs. Search by any field value, filter by form or date range, sort, and print — right from the dashboard. Email Notifications Get notified instantly on submit. Admin and user confirmation emails are fully configurable per form — recipients, subject, and a custom message with placeholders like {submission_data} and {form_name}. Choose styled HTML or plain text, and use conditional rules to send different emails (or none). Form Analytics Track views, submissions, average conversion rate, and per-form breakdowns with a 30-day chart. Sync historical submissions or reset data anytime. Included free and activatable from the Add-Ons page. Spam Protection Two options are included free — Google reCAPTCHA and Cloudflare Turnstile — activatable from the Add-Ons page. Use one or both on any form. User Registration & Login Turn any form into a registration form. Map fields to the account email, username, password, and first/last name (a single Full Name field is split automatically), choose the new user’s role (never Administrator), and optionally send a custom welcome email with placeholders like {username} and {set_password_url}. Passwords are handled by WordPress core and never stored with the submission or emailed. The add-on also provides an independent login form via the [auto_form_builder_login] shortcode — sign-in, lost password, and password reset all on your own page, styled to match your site. Import & Export Export forms and entries for backup or migration, and import forms onto any WordPress site in seconds — ideal for agencies. Slack Notifications Notify your team in Slack the moment a form is submitted. Activate the free add-on, paste a Slack Incoming Webhook URL, and choose which forms post to which channels. Only hooks.slack.com URLs are accepted, no credentials are stored, and passwords and file contents are never sent. Webhooks Send submission data to Zapier, Make, or any custom endpoint the moment a form is submitted. Extend with Paid Add-Ons The free plugin is complete on its own. For teams and agencies, premium add-ons are available to extend specific functionality. Auto Form CRM Integration Auto Form Builder integrates natively with Auto Form CRM, a dedicated WordPress CRM for managing leads and submissions in one place. AI Features (Optional Add-Ons) Two optional AI add-ons are available and off by default: AI Assistant (build a form from a description or document, one-click summaries and suggested replies, “ask across your submissions”, and an admin chat assistant that answers questions and creates forms) and AI Conversation (turn a form into a friendly chat, with optional appointment booking). These features connect to AIDA, our AI service at autoformcrm.com, and stay off until you opt in. See “External Services” below for exactly what data is sent, when, and to whom. External Services Auto Form Builder is privacy-first. By default the plugin does not contact any external service. Every service below is off by default and only runs after you actively opt in. AIDA — AI Assistant & AI Conversation (optional add-ons, off by default) Service & provider: AIDA, the AI service that powers the optional AI features, by Auto Form Builder / Auto Form CRM (https://autoformcrm.com/). Requests are processed by a third-party AI provider, Anthropic. When contacted: only after an administrator activates an AI add-on, connects an AIDA account, and then uses an AI feature. Otherwise nothing is ever sent, and the core form builder never contacts AIDA. Account & cost: the AI features need a free AIDA account (with free trial credits); continued use afterward requires one-time credit packs from autoformcrm.com. The core plugin and all non-AI features stay free and need no account. Your credit balance is shown in the plugin, and purchases always open autoformcrm.com in a new tab (no payment inside the plugin). Data sent (only for the action you trigger): the form description and any document you upload when building a form; the submission content when you request a summary, a suggested reply, or an “ask across submissions” answer, or when the admin assistant answers about your forms/submissions; the messages you type into the admin assistant; and, only if you enable AI Conversation on a public form, the chat messages visitors type. Your AIDA token is sent server-side only to authenticate, stored encrypted, and never exposed to the browser. Data NOT sent: nothing for any AI feature you do not use, no form/submission content beyond the action you trigger, and never passwords handled by WordPress core. Purpose: to provide AI form building, submission summaries and replies, the admin assistant, and conversational forms. Terms / privacy: https://autoformcrm.com/terms and https://autoformcrm.com/privacy (Auto Form CRM / AIDA); Anthropic — https://www.anthropic.com/legal/commercial-terms and https://www.anthropic.com/legal/privacy. Anonymous Deactivation Feedback (opt-in, one-time) Service & provider: Auto Form Builder feedback endpoint, https://autoformbuilder.com/afb-deactivation-feedback.php (https://autoformbuilder.com/). When contacted: only when an administrator clicks “Submit & Deactivate” in the optional dialog shown on deactivation. Skipping, closing, or dismissing it sends nothing. Data sent: the reason you selected, an optional explanation (max 1000 characters), your WordPress, PHP and plugin versions, and your site locale. The exact JSON payload is shown in the dialog before anything is sent. Data NOT sent: site URL, administrator name or email, user ID, IP address, or any form/submission data (the request User-Agent is neutralized so it carries no site URL). Purpose: to understand why users deactivate the plugin and prioritise improvements. Terms / privacy: https://autoformbuilder.com/ Anonymous Usage Data (opt-in, off by default) Service & provider: Auto Form Builder telemetry endpoint, https://autoformbuilder.com/afb-telemetry.php (https://autoformbuilder.com/). When contacted: only if you enable “Help improve Auto Form Builder by sending anonymous usage data” (in onboarding or Settings → General) — then a one-time “install” event on opt-in and an “uninstall” event on deletion. Turning it off stops all further requests. Data sent: a locally generated anonymous site ID (not derived from your URL), the plugin / WordPress / PHP / MySQL versions, the plugin version at install, your site locale, whether the site is multisite, days since install, approximate form and submission counts as ranges (never exact), active add-ons, and whether onboarding was completed. The full list is shown next to the opt-in checkbox. Data NOT sent: site URL, administrator name or email, user ID, IP address, or any form/submission content. Purpose: to measure the uninstall rate and which environments and usage levels correlate with leaving, so we can prioritise improvements. Terms / privacy: https://autoformbuilder.com/privacy/ Slack Notifications (optional add-on, off by default) Service & provider: Slack Incoming Webhooks, Slack Technologies, LLC (https://slack.com/). Only hooks.slack.com URLs are accepted; no other host is ever contacted. When contacted: only after you activate the add-on, set a webhook URL you created in your own Slack workspace, and enable it for a form — then on each submission of that form and when you click “Send Test”. Data sent: the form title and your site name; the values a visitor submitted only if you also enable “Include answers” for that form. Passwords, CAPTCHA values, file contents, and server file paths are never sent; uploaded files appear by filename only. Purpose: to notify your team in Slack about new form submissions in real time. Terms / privacy: https://slack.com/terms-of-service and https://slack.com/trust/privacy/privacy-policy

Easy MCP AI is the most complete free WordPress MCP server — a remote MCP server built so AI assistants and autonomous AI agents can run your entire site workflow, from content and publishing to SEO research, traffic monitoring, and daily admin, through the Model Context Protocol. It works as an MCP adapter for any MCP-compatible AI client, making your site agent-ready out of the box. Ask your AI about Google Analytics, Google Search Console, and SEO data without leaving your chat. You bring the direction. Your AI handles the execution. No Node.js. No external proxy. No complicated setup. Just install, generate a token, and start building. At a glance: 243 tools — 96 core WordPress tools (posts, pages, media, users, comments, menus, taxonomies, change history, and more), 93 plugin-integration tools (WooCommerce, ACF, The Events Calendar, BuddyPress, and 6 SEO plugins), and 54 data-integration tools (Google Analytics 4, Google Search Console, Semrush, SE Ranking, DataforSEO, Ahrefs) 1-click OAuth 2.0/2.1 with per-scope consent (Claude Desktop, Cursor, etc.) Plugin integrations — WooCommerce, ACF, The Events Calendar, BuddyPress, and SEO plugins (Yoast, Rank Math, AIOSEO, SEOPress, Slim SEO, The SEO Framework) Google Analytics 4 & Google Search Console — ask your AI about traffic, top pages, conversions, search queries, clicks, impressions, and indexing status Semrush, SE Ranking, DataforSEO & Ahrefs — ask your AI for SEO and competitive research: keyword and backlink data, organic competitors, SERP results, rank tracking, and AI-search visibility (Ahrefs Domain Rating needs a free Ahrefs API key) Auto-discovers WordPress 6.9+ Abilities API Full audit trail — every AI action on your site is logged in a searchable user activity log Change History — every MCP-originated write (posts, meta, terms, users, options, comments, WooCommerce, BuddyPress) is recorded with before/after snapshots and queryable via 3 dedicated wp_history_* tools Works With Every Major AI Connect any of the following AI assistants or AI agents to your site through the WordPress MCP endpoint — full integration guides here: Manus — the autonomous AI agent that can run multi-step workflows start to finish Claude (Claude.ai, Claude Desktop, Claude Code) — connect Claude to WordPress in one click via OAuth ChatGPT (OpenAI) — connect ChatGPT to WordPress and manage your entire site by chat Gemini AI (Antigravity CLI / Google Antigravity) — Google’s AI tools with MCP support Cursor, Windsurf, Cline, Roo Code — AI-powered code editors that can also manage your content n8n — automation for content pipelines and publishing workflows Any MCP-compatible client — the protocol is open and supported by a growing ecosystem What Can Your AI Do On Your Site? Once connected, your AI agent can handle everything you’d normally do in the WordPress admin: AI Content Writing & Publishing — let your AI agent draft, rewrite, SEO-optimize, schedule, and publish WordPress posts and pages; update existing posts and pages AI Media Library & Alt Text — upload images from chat, browse the media library, and auto-generate AI alt text and captions for SEO and accessibility Taxonomy & Navigation — manage categories, tags, term meta, and WordPress navigation menus; assign terms from any taxonomy to posts User Management — create WordPress user accounts, assign roles, update profiles, and manage user meta Plugins & Themes — list installed plugins and themes; see which theme is currently active WordPress Settings — read and update site title, tagline, timezone, date format, time format, and posts-per-page WooCommerce AI Agent — manage WooCommerce products, variations, attributes, orders, customers, coupons, and webhooks; view order refunds, shipping zones, shipping methods, tax rates, and payment gateways; pull sales, top-seller, and revenue reports; bulk update products, variations, and orders SEO with Yoast, Rank Math, AIOSEO, SEOPress, Slim SEO & The SEO Framework — read and update post (and term) SEO metadata across all six major SEO plugins: SEO titles, meta descriptions, canonical URLs, robots and advanced-robots directives, Open Graph and Twitter card fields, focus / target keywords, primary term, breadcrumb titles, and schema / cornerstone / pillar settings Advanced Custom Fields (ACF) — read and write ACF custom field values on posts and users; read ACF fields on taxonomy terms; list ACF field groups Events Calendar & BuddyPress — create, edit, and delete events with The Events Calendar; create and view venues; create and list organizers; list BuddyPress members, groups, group members, and private message threads; create and delete activity stream posts Comment Moderation — let AI list, approve, hold, mark as spam, edit, or delete WordPress comments Change History & Rollback Awareness — every write your AI makes is recorded with structured before/after snapshots. Ask “what did the AI change on this post last week?”, diff any two revisions, or audit per-user activity through the wp_history_list, wp_history_get, and wp_history_diff tools — plus a full Change History admin page with retention and on/off controls Gutenberg & Full Site Editing — create, edit, and reuse Gutenberg blocks; update block templates and global styles for FSE themes Custom Post Types (CPT) — read and write any registered custom post type — portfolios, listings, courses, reviews, anything Google Analytics 4 — ask about traffic, top pages, conversions, custom dimensions/metrics, and realtime active users Google Search Console — ask about top search queries, clicks, impressions, sitemaps, and URL indexing status Semrush — pull domain overviews, keyword research, organic keywords, organic competitors, keyword difficulty and related keywords, question phrases, and backlink overview / referring domains / anchors for any target SE Ranking — pull domain overviews (regional and worldwide), keyword and backlink research, organic competitors, top pages, keyword comparisons, and AI-search visibility (how a domain appears in Google AI Overviews, ChatGPT, Perplexity, and Gemini) for any domain DataforSEO — run on-page SEO audits on any URL, check keyword search volumes and trends, pull live SERP results, analyse backlinks, and look up ranked and site keywords for any domain Ahrefs — look up the Domain Rating (backlink-profile strength, 0–100) for any domain or URL; needs a free Ahrefs APIv3 key, which costs nothing and uses no API units Any Plugin — automatically connects to plugins that support WordPress 6.9+ Abilities API, no custom code needed Ask your AI anything — for example: * “Write a 500-word blog post about healthy eating and publish it as a draft” * “Show me today’s WooCommerce orders and their total revenue” * “What keywords does my homepage rank for and what are the click counts?” Tools 243 Tools, Ready to Use 96 core tools cover every major WordPress content type — posts, pages, media, categories, tags, custom taxonomies, comments, users, menus, custom post types, post/term/user meta, revisions, Gutenberg blocks, templates, global styles, site settings, plugins, themes, and full-text search. Each type supports create, read, update, delete and more, plus conveniences like one-call full-post reads, find-and-replace in post content, and AI alt-text on media. 11 Google Analytics 4 Tools Account & Property — list account summaries, get property details, check compatibility, get metadata Reports — run standard reports, pivot reports, and realtime reports Configuration — list data streams, conversion events, custom dimensions, and custom metrics 6 Google Search Console Tools Sites — list verified properties Search Analytics — query top search terms, pages, countries, devices with clicks, impressions, CTR, and position Sitemaps — list and inspect submitted sitemaps URL Inspection — check indexing status and coverage for any URL on your site 13 Semrush Tools Domain — domain overview and organic competitor research Keywords — keyword research tools: domain organic keywords, URL organic keywords, keyword overview, related keywords, keyword difficulty, and phrase questions Backlinks — backlinks overview, backlinks list, referring domains, and anchors 15 SE Ranking Tools Domain — regional and worldwide domain overviews, organic keywords, organic competitors, top pages/subdomains, and keyword comparisons Keywords — keyword research (similar, related, questions, long-tail) and multi-keyword overview with volume, CPC, and difficulty Backlinks — backlink summary, detailed backlinks / anchors / referring domains, and domain authority (InLink Rank) AI Search — AI-search visibility across Google AI Overviews, ChatGPT, Perplexity, and Gemini, plus brand discovery and AI prompts 8 DataforSEO Tools SERP — fetch live search engine results pages for any keyword and location Keywords — look up monthly search volume and trend data for one or more keywords Labs — get ranked keywords for any domain, or find keywords a specific page ranks for Backlinks — get a backlink summary and list of referring domains for any target URL On-Page — run a full on-page SEO audit on any URL and get a list of actionable issues 1 Ahrefs Tool Domain Rating — look up the Ahrefs Domain Rating (0–100) for any domain or URL. Needs a free Ahrefs APIv3 key (no cost, no API units). Attribution “Domain Rating by Ahrefs” is required when displaying the value. 10 Plugin Integrations WooCommerce — 46 WooCommerce AI tools for products, orders, customers, coupons, shipping, reports, and more Advanced Custom Fields (ACF) — 6 tools to get and update ACF fields on posts, users, and terms; list ACF field groups The Events Calendar — 10 tools to create and manage events, venues, and organizers BuddyPress — 10 tools for members, activity stream, groups, group members, and private messages Yoast SEO — get and update post SEO metadata, plus rendered SEO head output Rank Math — get and update post SEO metadata, plus rendered SEO head output All in One SEO (AIOSEO) — get and update post SEO metadata, plus breadcrumb data SEOPress — get and update post and term SEO metadata, plus content analysis Slim SEO — get and update post SEO metadata The SEO Framework — get and update post SEO metadata Connect Any Plugin with Abilities API WordPress 6.9+ introduces Abilities API — a standard way for plugins to declare what they can do. Easy MCP AI acts as an MCP adapter for any plugin that registers Abilities — automatically discovering and exposing them as MCP tools with no custom code needed. If a plugin supports the Abilities API, your AI can use it out of the box. One-Click Connect with OAuth 2.0/2.1 Skip manual token copy-paste. Your WordPress MCP endpoint ships with a full OAuth 2.0/2.1 authorization server — PKCE, refresh-token rotation, and Dynamic Client Registration (RFC 7591) built in. Compatible MCP clients like Claude Desktop can connect with a single click: they register themselves, you approve the scopes on a consent screen, and you’re done. Bearer tokens still work for power users and automation. Built for Security Giving an AI access to your site is serious — so security is built into every layer: Bearer token authentication with SHA-256 hashing — the raw token is never stored Per-token permissions — create a read-only token for one AI, a full-access token for another WordPress capability checks on every single tool call Rate limiting per token (default 60 requests/min, configurable) Full audit trail — every tool call is logged in a searchable user activity log with the token used, arguments, result, and client IP IP whitelisting — optionally restrict which IPs can use the MCP endpoint Simple Admin Interface Dashboard — your MCP endpoint URL and one-click connection configs for every major AI client API Tokens — create and manage tokens with a checkbox-based tool permission tree Audit Log — a paginated, searchable user activity log of every AI action taken on your site Change History — a dedicated page with before/after snapshots of every MCP-originated write, inline diff expand, and user / object / date filtering Settings — tune rate limits, audit and change-history retention, IP whitelist, and more External services This plugin connects to the following third-party services only after a site administrator explicitly enables them in Easy MCP AI → External Data (by saving their own external account credentials). Nothing is contacted on a default install. Ahrefs Domain Rating API — api.ahrefs.com When: only after an administrator saves an Ahrefs APIv3 key and enables the tool under Easy MCP AI → External Data → Ahrefs (it is OFF by default — nothing is contacted on a default install). Thereafter: when an authorized MCP client calls the wp_ahrefs_domain_rating_free tool, and once each time an administrator saves the key or presses Test Connection on the External Data screen (both validate the key against Ahrefs). What is sent: your Ahrefs APIv3 key, as an Authorization: Bearer header, plus the target domain or URL supplied with the call. No WordPress credentials or personal data are transmitted. Terms: https://ahrefs.com/legal/domain-rating-license Privacy: https://ahrefs.com/legal/privacy-policy Semrush API — api.semrush.com, www.semrush.com When: only if an admin saves a Semrush API key. What is sent: the configured Semrush API key plus the parameters supplied per call (target domain, target URL, keyword/phrase, database/region code, display limits). Terms: https://www.semrush.com/company/legal/terms-of-service/ Privacy: https://www.semrush.com/company/legal/privacy-policy/ DataForSEO — api.dataforseo.com When: only if an admin saves a DataForSEO account login + API password. What is sent: the configured DataForSEO login + API password (HTTP Basic auth), plus the parameters supplied per call (keyword, target domain, target URL, location code, language code). Terms: https://dataforseo.com/terms-of-use Privacy: https://dataforseo.com/privacy-policy SE Ranking API — api.seranking.com When: only if an admin saves a SE Ranking API key. What is sent: the configured SE Ranking API key (sent as an Authorization token) plus the parameters supplied per call (target domain, target URL, keyword, region/source code, search engine, display limits). Terms: https://seranking.com/legal/terms-of-service.html Privacy: https://seranking.com/legal/privacy-statement.html Google Analytics 4 Data API & Google Search Console API — analyticsdata.googleapis.com, searchconsole.googleapis.com / www.googleapis.com/webmasters/v3 (token exchange via oauth2.googleapis.com) When: only if an admin uploads a Google service-account JSON. What is sent: a signed JWT minted from the service-account key, plus the chosen target and per-call parameters — for Analytics, the GA4 property id and report definition (dimensions, metrics, date range, filters); for Search Console, the site URL and query parameters (date range, dimensions, URL to inspect, sitemap URL). Terms: https://policies.google.com/terms Privacy: https://policies.google.com/privacy Easy MCP AI connection diagnostics (optional) — easymcpai.com When: only if you click the Diagnose Connection button on the Easy MCP AI dashboard. The plugin never contacts this service on its own — it simply opens the page in a new browser tab. What is sent: only your site’s address (its hostname), so the diagnostic page can check that your MCP endpoint is reachable. No credentials, content, or personal data are sent. Privacy: https://easymcpai.com/privacy Author Developed by EasyMCPAI.