Audience Analytics – by Quantcast vs Koko Analytics – Privacy-Friendly WordPress Analytics

Quantcast Measure provides fine-grained data about visitors to every page of your website. This includes statistics about platform usage (mobile vs. desktop) and site traffic, as well as audience demographics such as age, gender, geography, income, education, occupation, and family status. The product also goes deeper to offer detailed information about visitors’ favorite websites, shopping behavior, general interests & hobbies, media and entertainment preferences, and even political affiliations.

Koko Analytics gives you WordPress analytics inside your dashboard without sending visitor data to an external service. See your pageviews, visitors, top pages, and referrers while keeping analytics data on your own server. It is built for privacy from the start. Koko Analytics can be used without cookies and does not process or store personal data. That makes it suitable for GDPR, CCPA, and PECR-friendly website statistics. It is also built for speed. Koko Analytics adds less than 1 KB to your HTML, works with cached pages, and bypasses WordPress for its optimized collection endpoint. Why choose Koko Analytics? Privacy-friendly analytics Koko Analytics is privacy-friendly analytics for WordPress. No personal data is processed or stored, all measurements are anonymous, and nothing is shared with a third-party analytics platform. Lightweight website statistics Koko Analytics is lightweight analytics. It adds less than 1 kilobyte of data to your HTML and is fully compatible with pages served from any kind of cache. WordPress is bypassed entirely for its collection endpoint, making the impact on your site’s performance as close to zero as possible. A simple analytics dashboard Koko Analytics is simple analytics. There are no complicated reports to dig through. One dashboard page shows your important website statistics. Open source analytics Koko Analytics is open source analytics released under the GPL license, just like WordPress itself. It is built in the open, so anyone can verify how it works. No company can lock you in or take your analytics data away. Features WordPress analytics dashboard – View your website statistics directly inside WordPress admin. Top posts and pages – See which content gets the most visits. Referrer statistics – Find out which websites send traffic to your site. Path-based tracking – Track statistics for any URL, including archives and search pages. Returning visitor detection – Reliably detect returning visitors without cookies. Exclusion rules – Exclude visits from selected WordPress user roles or IP addresses. Historical data imports – Import statistics from Jetpack Stats, Plausible, or Burst Statistics. Automatic data cleanup – Remove historical data older than a chosen number of months or years. Popular posts output – Show your most visited posts or pages with a widget, Gutenberg block, or shortcode. Pageview counter – Show the total number of pageviews for a page with a shortcode or Gutenberg block. Koko Analytics Pro Koko Analytics Pro adds more reporting options for sites that need deeper analytics. Country statistics – See which countries your visitors come from. Technology reports – View browser, operating system, and device statistics. Custom event tracking – Track outbound link clicks, contact form submissions, add-to-cart actions, and more. Email reports – Receive periodic analytics reports in your inbox. Traffic spike alerts – Get notified by email when traffic changes quickly. View the Koko Analytics live demo or see Koko Analytics Pro pricing.