Atirco Intent Signal Auditor vs Site Kit by Google – Analytics, Search Console, AdSense, Speed

Atirco Intent Signal Auditor is a free, standalone, local-first intent auditing product for WordPress. It helps site owners, marketers and agencies understand which visits show buying, comparison, pricing, course, service or source intent — before connecting any external marketing activation workflow. The plugin detects and classifies first-party signals such as URL patterns, query flags, source/referrer domains and keywords in URLs. It stores recent intent activity locally in your WordPress database and provides a polished admin console for reviewing recent intent trends. This free plugin is intentionally observe-only. It does not send events to Meta, GA4, Google Ads, dataLayer or any external service by default. It is not a trial and does not contain locked external-dispatch screens. Typical use cases: Understand which visits show course, pricing, treatment, service or competitor/source intent. Review local first-party intent activity before building remarketing audiences. Give agencies and site owners a clean local dashboard for high-intent traffic patterns. Audit intent signals without external event dispatch. Build safer first-party marketing intelligence inside WordPress. Features Query flag detection, for example ?cmp=source-name. Source/referrer domain detection. URL pattern detection. Keyword-in-URL detection, including Hebrew and Unicode keywords. Local intent classification. Premium WordPress admin dashboard. Quick Start onboarding. Recent Activity log. Safe Signals settings. Diagnostics test events. Local storage only by default. No external event dispatch in this free plugin. No trial lock, no license screen, no hidden dispatch feature. What this free plugin does not do Atirco Intent Signal Auditor does not send events to Meta, GA4, Google Ads or dataLayer. It does not include external activation, feedback loops, deduplication, Google Ads conversion mapping, license management or multi-site governance. Those capabilities are not part of this free plugin. Privacy This free plugin stores intent activity locally in your WordPress database. It does not send activity data to any external service by default and does not dispatch events to Meta, GA4, Google Ads or other external marketing destinations. Site owners are responsible for their own privacy notices, consent flows and legal compliance.

Site Kit is the official WordPress plugin from Google for insights about how people find and use your site. Site Kit is the one-stop solution to deploy, manage, and get insights from critical Google tools to make the site successful on the web. It provides authoritative, up-to-date insights from multiple Google products directly on the WordPress dashboard for easy access, all for free. Bringing the best of Google tools to WordPress Site Kit includes powerful features that make using these Google products seamless and flexible: Easy-to-understand stats directly on your WordPress dashboard Official stats from multiple Google tools, all in one dashboard Quick setup for multiple Google tools without having to edit the source code of your site Metrics for your entire site and for individual posts Easy-to-manage, granular permissions across WordPress and different Google products Supported Google tools Site Kit shows key metrics and insights from different Google products: Search Console: Understand how Google Search discovers and displays your pages in Google Search. Track how many people saw your site in Search results, and what query they used to search for your site. Analytics: Explore how users navigate your site and track goals you’ve set up for your users to complete. AdSense: Keep track of how much your site is earning you. PageSpeed Insights: See how your pages perform compared to other real-world sites. Improve performance with actionable tips from PageSpeed Insights. Tag Manager: Use Site Kit to easily set up Tag Manager- no code editing required. Then, manage your tags in Tag Manager. Sign in with Google: Allows visitors to sign up and log in to your site with their existing Google account. Reader Revenue Manager: Helps you grow, retain, and engage your site visitors via subscription, contribution, newsletters, surveys, and custom prompts. Ads: Get customers and sell more with targeted traffic from Google Ads.