ShortPixel Image Optimizer – Optimize Images, Convert WebP & AVIF vs Starter Templates

Website Templates, Page Templates and Block Patterns for WordPress Starter Templates is a growing library of 300+ ready-to-use website templates for WordPress. Import a complete website design, a single page template, or an individual section, in one click. Every template works with any WordPress theme, and with the page builder you already use: Elementor, Beaver Builder, Spectra, or the WordPress block editor (Gutenberg). Starter Templates demo Highlights 300+ website templates and ready-made site designs Free Elementor templates and Gutenberg templates 200+ page sections, block patterns and layouts Pre-built sections designed for specific use-cases Full site templates, page templates and section templates AI website builder with built-in AI assistant Adaptive design library with royalty-free images Works with any WordPress theme Supported page builders: Elementor, Spectra, Beaver Builder, and WordPress Block Editor One-Click Website Templates and Template Kits Building a website design from a blank page takes weeks. With Starter Templates you pick a template, import it, and edit the content. Every design is a complete template kit, not just a demo page, but the pages, layouts and settings that make a finished website. You can import at three levels: Full website templates: Every page, menu, and setting for a complete site Page templates: A single page design dropped into your existing site Sections and block patterns: Individual layouts added to any page Preview any template as a live demo before you import it, so you always know what you are getting. Realistic Templates for Every Business Starter Templates goes beyond stunning design. It delivers readymade website templates specifically crafted with your business in mind. Launching an eCommerce store? We have a diverse selection of store templates to get you selling in no time. Creating a business website? We have dozens of professional-quality designs ready for you to make your mark. No matter your industry or niche, we have a template that perfectly aligns with your vision. Free Elementor Templates A fan of Elementor? Look no further. Starter Templates offers a vast collection of professionally designed Elementor templates, with more than 300 Elementor templates available. Import entire websites built with Elementor, individual page templates, or specific blocks to enhance your site’s layout and design. Then just drag, drop, customize, and launch your website. WordPress Block Editor (Gutenberg) Templates The WordPress block editor is changing the game for website creation, and building from scratch is still slow. Starter Templates offers a large library of readymade Gutenberg templates, block patterns and page layouts, all editable natively in the block editor. Hundreds of Sections and Block Patterns Every section is built for a specific use-case. A hero to open a landing page, a pricing table for a service business, a testimonial layout for social proof, a team grid for an about page. Drop one into any page and the layout, spacing and styling are already handled. Swap the text and images, and the section is done. Want to customize your website design to make it truly unique? Use sections, block patterns and layouts to add your personal style. Available sections include: Hero, Page Header, About, Services, Features, Contact, Why Choose Us, Call To Action, Portfolio, Gallery, Testimonials, Pricing, FAQ, Team, Statistics. Templates That Install the Plugins They Need Depending on the type of template you import, Starter Templates also installs the plugins that template needs to work. Import a booking template and the plugins that provide booking are set up for you. Import an online store template and the eCommerce plugins come with it. You do not need to go hunting for another plugin after importing a template, because the design arrives ready to run. AI-Integrated Adaptive Design Library Personalize blocks and patterns to match your website style with the power of AI. The design library within the Starter Templates plugin is integrated with AI and royalty-free image repositories. All elements come pre-populated with relevant text and images that you can easily customize to match your brand. Lightning Fast Websites Starter Templates prioritizes speed and efficiency without compromising quality. Pages created with Starter Templates have efficient, clean code and are free from unnecessary elements. This means faster load times and a smoother experience for visitors on any browser or device. AI Website Builder Alongside the template library, Starter Templates includes an AI website builder. Describe your business and the AI selects a design, generates professional copy, and curates visuals to match your brand, producing a complete website in under two minutes, which you then edit like any other template. Follow the steps below: Enter the name of your website and select the type of website you’re creating (portfolio, business site, landing page, or something else). Describe your business. Use AI to refine your description prompt if you need to. Add your contact details and social media handles so people can interact. The AI will suggest images based on your input. Select the images you want to use. Choose the website structure from the options. Select any site features you need. The AI will generate a website in under 2 minutes. Customize your site as you see fit! AI Assistant for WordPress Our AI Assistant works in a similar way to ChatGPT but is specifically tailored for WordPress. With just a click of a button, you can use AI to help write copy for landing pages, proofread blog posts, translate content into different languages, generate custom HTML and CSS codes, and much more. Royalty-Free Images The Starter Templates plugin offers seamless integration with leading royalty-free image repositories such as Pexels and Unsplash. You have access to millions of top-tier images within your WordPress dashboard. Simply search for the image you need and select it. Training Videos We offer a range of comprehensive training videos designed to complement our templates. They provide the knowledge and skills necessary to build, launch, and maintain your website. Types of Websites You Can Create Starter Templates is perfect for building websites for: personal branding, restaurants, service providers, nonprofits and charities, events, startups, local businesses, wellness businesses, landing pages, lead generation websites, eCommerce stores, blogs, manufacturing businesses, and any other type of WordPress website. There’s no limit to what you can create. Please note: To access AI-generated templates and websites, you’ll need a ZipWP account. Signing up is quick, easy, and 100% free. Fun Facts About Starter Templates ✓ Over 5,000 websites are built with Starter Templates every day. ✓ The plugin has been installed on more than 2 million websites. ✓ Starter Templates has more than 4,500 five-star reviews. ✓ Our team of dedicated full-time WordPress experts help and support hundreds of users daily. ✓ A devoted team of full-time designers keeps the design library up to date. ✓ Our plugin offers more than 150 free Elementor templates. ✓ You can import a complete website, individual page, or section of a page in seconds.

🚀 The Ultimate Image Optimization Plugin for WordPress ⚡ Boost your site’s speed instantly! Optimize images and PDFs with one click, bulk compress to WebP and AVIF, use lazy loading, and resize images. Increase your website’s SEO ranking, number of visitors, and ultimately your sales by optimising any image or PDF document on your website. The ShortPixel plugin is a lightweight, user-friendly, install-and-forget solution for image optimization. It is designed to work with any website type, whether it’s a small blog or a large WooCommerce-powered online store with tens of thousands of products. Additionally, it’s an excellent choice for agencies, offering unlimited image optimization credits for a flat monthly fee. 🎬 Ready for a Quick DEMO of our Top Image Optimization Tool? Test our plugin here. Make an instant image compression test of your site or compress some images to test our optimization algorithms. 💡 Why is ShortPixel the best choice for image optimization or PDF compression? 🆕 New! Brand new AI features AI Image Upscale (2x, 3x, 4x) – Upscale smaller images with high-quality AI upscaling, perfect for retina displays and crisp visuals. AI Background Removal – Instantly remove background from your images with one click, ideal for creating clean product photos. After the background is removed, your image can have a transparent background or be filled with a single solid color. AI Image Titles – In addition to ALT text, captions, and descriptions, you can now generate smart image titles using AI for better SEO. Bulk Remove AI Data – Easily clear all AI-generated image SEO data in one go. You can now add fixed text before/after AI-generated image SEO data for full consistency across your site. 🆕 New! Freshly added AI Image SEO features AI-powered image SEO – Automatically generate ALT text, captions, and image descriptions for all your images. Bulk mode – Mass-generate and update details for all your images. Preview mode – Test and fine-tune AI results before applying new ALT texts and descriptions in bulk. Multilingual – Support for 100+ languages. WooCommerce – Seamless support for WooCommerce product images. Unlimited credits – AI-generate image titles, captions, and more with our Unlimited plan. Accessibility – Improve website accessibility by generating all the necessary metadata for each image. Freshly added features Smart Backups: Save disk space by backing up only the main image. When restoring, thumbnails are automatically regenerated based on current settings. Automatic Backup Cleanup: Set rules to automatically delete old backups after a chosen period. Compress WebP images – ShortPixel now also smartly compresses all your existing WebP images. Added support for serving CSS, JS and fonts from our global CDN. Save & Restore option for all settings – ideal for agencies and users managing multiple websites. Decide whether AI bots can use your images for machine learning (ML) training, or block them entirely. You can now exclude images from optimization based on their file zie, perfect for skipping very small images or large images that photographers need to keep in their original, full format. Filter and select images in bulk using date-based criteria, giving you precise control over what gets optimized and when. 🌍 Faster Websites for Global Audiences The ShortPixel plugin now includes a built-in global Content Delivery Network (CDN). This powerful feature ensures that ShortPixel-optimized WebP and AVIF images, as well as your website’s CSS and JavaScript files, are delivered quickly and efficiently to any location worldwide, minimizing delays and improving load times. By leveraging this built-in solution, you enhance the user experience, reduce server strain, boost SEO performance, and simplify website management — all with minimal effort. 📸 Resize and Compress Images Without Losing Quality Popular plugin with over 300,000 active installations – according to WordPress Compress JPG (and its variations: JPEG, JPEG 2000, JPEG XR), PNG, GIF (still or animated) images, and also PDF documents. Option to automatically convert PNG to JPG if that results in smaller images (ideal for large PNG pictures). CMYK to RGB conversion. Progressive JPEG is used whenever it leads to a smaller image. 🌟 Lossy and Lossless image compression Both Lossy and Lossless image compression are available for the most common image types (JPG, PNG, GIF, WebP, and AVIF) plus PDF files. We also offer Glossy JPEG compression which is a very high-quality lossy optimization algorithm. Especially designed for photographers or for high-quality product pictures. Optimized images lead to a better user experience, improved PageSpeed Insights or GTmetrix results, higher Google PageRank, and more visitors. 🔄 Convert WebP and AVIF Formats Option to automatically convert JPEG, PNG, or GIF to WebP and AVIF for better performance and improved Google ranking. Automatically optimize your existing WebP files with ShortPixel’s SmartCompress algorithm. Animated GIFs can be automatically converted to much smaller animated WebP or AVIF files. Option to include next-gen images (WebP and AVIF) in front-end pages with a single click using the tag. 📦 Bulk Image Optimization and Background Image Processing New! With ‘Background mode,’ images can now be optimized without needing to keep a browser tab open. Easily add recurring cron jobs for background optimization, ideal for sites where users upload images via the front end. Bulk-optimize all images in the Media Library or any gallery with a single click. Full WP-CLI support for background processing, especially useful for large Media Libraries. 🔥 Performance and Automatic Image Optimization ShortPixel uses minimal resources and works well with any shared, cloud, VPS, or dedicated web hosting. It can optimize any image on your website, including those not listed in the Media Library, such as images in galleries or those added directly via FTP. All optimization is performed using ShortPixel’s Image Optimization Cloud, so your hosting resources remain unaffected. New! Automatic scan of Custom media folders for new images using cron jobs. Skip already optimized images to avoid redundant processing. 🎨 Compatibility with Popular Themes, Page Builders, and Media Library Plugins Works great for eCommerce websites using WooCommerce and other plugins. Compatible with NextGEN Gallery, Modula, Foo Gallery, and other galleries or sliders. Fully compatible with WP Retina 2x, including automatic compression of retina images. Works seamlessly with WordPress multisite installs (sub-folders or sub-domains) using a single API key. Compatible with WPML and WPML Media plugins. Fully compatible with WP Offload Media plugin. Supports both HTTPS and HTTP websites. Compatible with virtually all hosting providers. Integrates with Gravity Forms’ post_image field type to optimize images upon upload. Works with watermarking plugins. Integrates directly with Cloudflare via a Cloudflare Token, automatically synchronizing updates with Cloudflare cache. New! HEIC file support With ShortPixel, you can now add images in Apple’s HEIC format directly from your iPhone. They will be automatically converted to JPG and optimized according to your settings. Easy! Read more. 🔧 Advanced Image Optimization Features NEW Smart Cropping: Generate subject-centered thumbnails using AI, ideal for eCommerce websites. Optimize thumbnails and featured images, with options to exclude individual thumbnails from optimization. Advanced exclusion options (exclude images based on filename, path, size, or complex regex). Ability to optimize any image, including those in NextGEN Gallery and other image galleries or sliders. Option to scale images down, with two automatic resizing options for large images (applicable to featured images). Option to deactivate auto-optimization of images on upload. Keep or remove EXIF data from images, which is especially useful for photographers or for enhanced privacy. Easily test lossy, glossy, or lossless versions of images with a single click in the Media Library. 100MB filesize limit 🛡️ Backup and Safety Safe to test and use: original images are backed up locally and can be restored with a single click (either individually or in bulk). No credits are used for images optimized by less than 5% Save & Restore option for all settings – ideal for agencies and users managing multiple websites. Decide whether AI bots can use your images for machine learning (ML) training, or block them entirely 📊 Reporting, Analytics, Compliance and Customer Support 30-day optimization report with detailed image statistics and overall site performance improvements. 24/7 stellar support. We are fully GDPR compliant. 🚀 New Plan: ShortPixel Unlimited This is the ideal monthly plan for web agencies or website owners with multiple sites and frequent image uploads. It allows you to optimize an unlimited number of images with ShortPixel Image Optimizer or use ShortPixel Adaptive Images without worrying about CDN traffic limits. Read more details on our dedicated page. free optimization credits for non-profits, contact us for details 💸 How much does it cost? ShortPixel comes with 100 free credits per month, and additional unlimited monthly credits can be purchased for $9.99. One-time credit packages that never expire are available starting at $19.99. Check out our prices. 🌟 Testimonials: ★★★★★ A Super Plugin works very well 62% reduction overall. robertvarns ★★★★★ The secret sauce for a WordPress website. mark1mark ★★★★★ A must have plugin, great support! ElColo13 ★★★★★ Excellent Plugin! Even Better Customer Service! scaliendo ★★★★★ Great image compression, solid plugin, equally great support. matters1959 more testimonials Help us spread the word by recommending ShortPixel to your friends and collect 100 lifetime monthly additional image credits for each referred active user. Make money by promoting a great plugin with our 30% commission affiliate program. 🛠️ Other plugins by ShortPixel FastPixel Caching – WP Optimization made easy ShortPixel Adaptive Images – On-the-fly image optimization & CDN delivery Enable Media Replace – Easily replace images or files in Media Library reGenerate Thumbnails Advanced – Easily regenerate thumbnails Resize Image After Upload – Automatically resize each uploaded image WP SVG Images – Secure upload of SVG files to Media Library ShortPixel Critical CSS – Automatically generate above-the-fold CSS for fatster loading times and better SEO scores 📩 Get in touch! Email https://shortpixel.com/contact Twitter https://twitter.com/shortpixel Facebook https://www.facebook.com/ShortPixel LinkedIn https://www.linkedin.com/company/shortpixel Actions and Filters for Developers The ShortPixel Image Optimizer plugin calls the following actions and filters: do_action( 'shortpixel_image_optimised', $post_id ); upon successful optimization; do_action("shortpixel_before_restore_image", $post_id); before restoring an image from backup; do_action("shortpixel_after_restore_image", $post_id); after succesful restore; apply_filters('shortpixel_image_urls', $URLs, $post_id); filters the URLs that will be sent to optimisation, $URLs is a plain array; do_action('shortpixel/image/after_restore', $this, $this->id, $cleanRestore); This action can be used to cleanup the meta data from the database, regenerate thumbnails after restoring the main file, writing the updated meta data, etc. apply_filters('shortpixel/settings/image_sizes', $sizes); filters the array ($sizes) of image sizes that can be excluded from processing (displayed in the plugin Advanced settings); apply_filters('shortpixel/image/imageparamlist', $result, $this->id, $this); filters the list of parameters sent to the API so that resizing can be performed more granularly; apply_filters('shortpixel/api/request', $requestParameters, $item_id); filters the parameters sent to the optimization API (through $requestParameters), described in detail here: ShortPixel Reducer API; $item_id contains the ID of the Media Library item, or the ID of the Custom Media item (when used). In short, this filter can be used to alter any parameters sent to the API, depending on the needs. For example, you can set different resize parameters for different post types, different compression levels, remove EXIF or not, covert WebP/AVIF, and basically any other parameter that is sent to the API for a specific image (together with all its thumbnails). This filter enables the background ShortPixel processing in additional pages (see here the original list). Here’s an example of this filter that enables the processing on the Comments screen (to be placed in your functions.php file): add_filter('shortpixel/init/optimize_on_screens', function ($screens) { $screens[] = 'edit-comments'; return $screens; }); The edit-comments is the ID of the screen where you want to enable the processing. If you want to add multiple pages, here’s what the snippet looks like: add_filter('shortpixel/init/optimize_on_screens', function ($screens) { $screens = array('edit-comments', 'plugins', 'another-custom-post-type-page'); return $screens; }); add_filter('shortpixel/image/filecheck', function () { return true; }); This filter forces a file check for WebP/AVIF in case they were manually removed from disk. If you want to disable the automatic cache flush that is triggered after image optimization, you can use this filter: add_filter( 'shortpixel/external/flush_cache', function() { return false; } ); In order to define custom thumbnails to be picked up by the optimization you have two options, both comma separated defines: define('SHORTPIXEL_CUSTOM_THUMB_SUFFIXES', '_tl,_tr'); will handle custom thumbnails like image-100x100_tl.jpg; define('SHORTPIXEL_CUSTOM_THUMB_INFIXES', '-uae'); will handle custom thumbnails like image-uae-100×100.jpg; define('SHORTPIXEL_USE_DOUBLE_WEBP_EXTENSION', true); define('SHORTPIXEL_USE_DOUBLE_AVIF_EXTENSION', true); will tell the plugin to create double extensions for the WebP/AVIF image counterparts, for example, image.jpg.webp/image.jpg.avif for image.jpg; Enable the “Trusted mode” in case the file system has limitations and is very slow in responding to direct file operations by adding this constant: define('SHORTPIXEL_TRUSTED_MODE', true); This will simply skip file check operations and if the Media Library loads very slowly or freezes, you might want to try adding the constant above to your wp-config.php file. Disable the feedback survey when the plugin is deactivated: define('SHORTPIXEL_SKIP_FEEDBACK', true);