App for Cloudflare® vs Optimal State – Advanced Optimization, Performance & Security Suite

Unlock advanced Cloudflare features without being a network administrator or developer. Works with any Cloudflare plan (including Free), no Automatic Platform Optimization (APO) subscription needed. Cache HTML at network edge Preload JavaScript and CSS View/set all Cloudflare settings Fixes Cloudflare Flexible SSL redirect loops Fixes situation when IPs are coming through as Cloudflare IPs rather than user IPs Cloudflare web analytics support Cloudflare analytics on dashboard Purge cache Automatic image transformations (automatically serve AVIF/WebP versions to browsers that support them) Turnstile CAPTCHA system for registrations, logins, password reset, comments and/or third party plugins View Page rules, Cache rules, Firewall rules, IP Address rules, User Agent rules View Zero Trust Network Access setup View DMARC statistics Included tools: HTTP request trace, IP address details, domain details, WHOIS Directly cache HTML App for Cloudflare® can automatically cache your HTML pages at Cloudflare data centers in 330+ cities. “Standard” WordPress caching plugins can’t escape the laws of physics because information can’t travel faster than the speed of light (even if the page is cached, the cache exists on your physical origin server, which can be over 20,000 km from an end user). Caching content in Cloudflare data centers makes your website faster by putting your website cache closer to end-users (95% of the world’s population is within 50ms of a Cloudflare data center). This can be done without Cloudflare Workers or even a Page Rule (done with a single Cache Rule on Cloudflare’s side, and custom code in the plugin). Preload JavaScript and CSS Speed your site up by using the option that instructs browsers to preload JavaScript and CSS used to render the page being viewed. Can be used on its own, or in conjunction with Cloudflare’s Early Hints function. Manage all Cloudflare settings All Cloudflare settings can be changed directly within your WordPress admin area. Includes Easy config function that will optimally set your Cloudflare zone settings for WordPress. Fixes Cloudflare Flexible SSL redirect loops Automatically fixes HTTPS redirect loops when using Cloudflare’s Flexible SSL option (traffic between user and Cloudflare is encrypted, but traffic between Cloudflare and origin server is not). Handles user IP addresses Automatically handles the situation where your web server is passing Cloudflare IP addresses rather than the IP address of the user making the request. Turnstile CAPTCHA Cloudflare Turnstile CAPTCHA support for registration, login, password reset, comment forms, WooCommerce, Contact Form 7, Elementor Pro, HTML Forms, MetForm and/or WPForms. Single-click setup (done transparently via API call). Network analytics View network stats for your website directly within your WordPress admin area with a dashboard widget. View rules & firewall Quickly review your site’s Cloudflare rules and firewall settings from within your WordPress admin area. Includes: Page rules Cache rules Firewall custom rules IP address rules User agent blocking DMARC management Track third parties that are sending email on your behalf (for example an email provider you have authorized like Gmail or Outlook). You can also see unauthorized email senders or spammers sending email on behalf of your domain. Multisite network support You can have a network-wide Cloudflare API token that can be overridden on a per site basis. In the case where a multisite network operator has the site domains in a single Cloudflare account, they can allow the site users to use Cloudflare features for their individual site without disclosing the underlying API token. Additionally, a single Pro license for the main network site allows the media from all sites in the network to be stored in the cloud, within a single Cloudflare R2 bucket. Image Transformations Supports Cloudflare’s Image Transformation service, which allows Media images to automatically be served in the best format that a browser supports (AVIF, WebP, etc). Additionally, smaller images can be automatically served to users on very slow network connections. No web server configuration required. Store media in the cloud [Premium] Easily and seamlessly store your WordPress media in the cloud with Cloudflare R2. This allows you to offload resources (both bandwidth and disk space) from your server. The first 10GB is free, and only costs $0.015 per GB thereafter (ex. if you had 100GB of media, it would cost $1.35 per month to store it in the cloud). Includes the ability to migrate existing media from local filesystem to R2 (or from R2 to local filesystem). Works with individual media, or all media in bulk (includes web-based migration as well as a shell/WP-CLI option). Automatically convert uploaded images to AVIF or WebP This is done with a free companion plugin, Image Shift (includes the ability to apply watermarks). Protect admin area [Premium] Utilize Zero Trust Network Access to authenticate users before they access your WordPress admin area. Manage rules & firewall [Premium] The premium version unlocks the ability to manage (create, delete, suspend and unsuspend) Cloudflare rules and firewall definitions. In addition to defining your own rules, you can deploy useful rules with a single click: Block traffic from certain countries (or Tor exit nodes widely used by spammers and hackers) Block AI scrapers & crawlers (block bots from scraping your content for AI applications like model training) Force a challenge before users can register (bot/spammer mitigation) Cache static content Automatically block the IP address(es) of spammers for a period of time Backup & restore [Premium] You can backup and restore some of your most important Cloudflare configuration settings: Zero Trust Access Policies Firewall Rules Firewall IP Access Rules Firewall User Agent Blocking Page Rules Cache Rules Backups can be restored to different zones (for example if you had extensive configuration for a zone, you could give another zone the same configuration through a backup restore). Other features API calls are done exclusively through API Tokens (with the minimum required permissions) and not a Global API Key. Global API Keys are an incredibly bad idea from a security standpoint. Ability to purge Cloudflare cache from WordPress admin (or via WP-CLI). Ability to copy Cloudflare zone settings from a different zone on the same Cloudflare account. Cached pages are automatically purged when a post/page is edited (just the necessary pages, not all pages). Stale content is not served to users. Ability to designate an individual admin user to manage settings (maybe you don’t want all admins to have the ability to change things in Cloudflare). Ability to use WordPress filters to add your own logic to things (for example, maybe you don’t want to cache a certain page or post for whatever reason). All JavaScript is native (no dependencies on jQuery or anything else). No third-party PHP libraries used (no dependencies on other libs).

Optimal State is a complete performance suite that does it all: database optimization, automated backups, page caching, brute force protection, 2FA, search & replace, and advanced cleanup. All in one lightweight plugin. Why pay for 4-6 separate plugins? Optimal State replaces WP Rocket, UpdraftPlus, WP‑Optimize, Perfmatters, Better Search Replace, Loginizer and more — saving you money, reducing conflicts, and simplifying your workflow. ▶ Live Interactive Demo | 📕 User Manual What Makes Optimal State Different? 🚀 All‑in‑One, Not a Collection of Features Unlike plugins that bolt on random features, Optimal State is engineered as a unified performance system. Every component works together, not against each other. 💰 Replace 6+ Premium Plugins Stop paying for multiple subscriptions. Get everything you need in one plugin: UpdraftPlus → Database backup & restore (with safety rollback) WP Rocket → Page caching, browser caching, performance tweaks WP‑Optimize → Database cleanup, table optimization, autoload optimization Better Search Replace → Serialization‑safe search & replace Perfmatters → Heartbeat control, emoji removal, header cleanup Loginizer → Brute force protection, IP blocking WP Crontrol → Review, pause, or delay cron jobs Plus → 2FA, legacy plugin scanner, integrity scanner, index manager 🔬 Built on Real Database Science Our proprietary health scoring algorithm (0–100) analyzes 3 key areas: Performance (40%), Cleanliness (35%), and Efficiency (25%). It tells you exactly what to fix and when. 🛡️ Enterprise‑Grade Safety Every destructive operation includes: – Automatic safety backup – Emergency rollback system – Zero‑downtime restore (temp table swap) – Database validation before restore – Maintenance mode during critical ops What You Can Do With Optimal State 🗄️ Database Optimization – One‑click optimization cleans 20 types of database bloat in seconds – Real‑time health score (0‑100) shows your database condition at a glance – Table defragmentation recovers wasted disk space – Autoload optimization speeds up every page load (critical for TTFB) – Table repair fixes corrupted tables automatically – Legacy plugin scanner removes ghost data from uninstalled plugins – Delete unused tables safely (with protection for active plugins) 💾 Backup & Restore – Create GZIP‑compressed database backups with integrity checksums – Restore any backup with automatic safety rollback – Keep up to 10 backups with automatic rotation – Upload and restore external backups (up to 5GB) – Zero‑downtime restore using temporary table technology – Protected backup directory prevents unauthorized access ⚡ Caching System – Server‑side page caching delivers lightning‑fast HTML – Browser caching with automatic .htaccess rules (Apache) – Database query caching for Redis/Memcached – Mobile‑specific cache for separate mobile layouts – Smart cache preload from sitemap – GDPR‑compliant cookie detection (supports 20+ consent plugins) – Intelligent auto‑purge on content updates 🔍 Search & Replace – Serialization‑safe — handles PHP serialized data correctly – Dry run mode previews all changes before execution – Table‑specific operations for targeted updates – Partial or whole‑word matching – Essential for domain migrations 🎛️ Performance Features – Bad bot blocker blocks resource‑hungry crawlers – Font loading optimization eliminates render‑blocking fonts – Lazy load images and iframes – Heartbeat API control reduces server load by 60%+ – Post revisions limit (save 30‑50% database space) – Trash auto‑empty after X days – Disable XML‑RPC (block brute force attacks) – Remove emoji scripts (save 12KB per page) – Clean WordPress headers (hide version, RSD, WLW, shortlinks) 📊 Analytics & Monitoring – PageSpeed Insights integration (Core Web Vitals) – Performance metrics dashboard – Detailed database statistics – Activity log (last 250 operations) – Track optimization impact over time ⏰ Automation – Schedule daily, weekly, or monthly optimization – Email notifications with detailed reports – Custom time selection (run during low traffic) – Combined backup + cleanup operations – View all WordPress cron jobs and adjust them 🔒 Security – Emergency rollback on restore failure – Maintenance mode during critical operations – Database validation before restore – User access control (restrict plugin to specific admins) – Settings export/import – Brute force protection for login page – IP number blocker (block entire site access) – Two‑Factor Authentication (2FA) Perfect For 🛒 E‑commerce Stores – WooCommerce session cleanup, Action Scheduler optimization, order transient removal, product index optimization 📝 High‑Traffic Blogs – Revision control, comment spam removal, transient cleanup, cache preload 🏢 Agencies & Developers – Staging/production migrations, bulk cleanup, settings export/import 🔒 Membership Sites – User metadata optimization, scheduled maintenance, login protection 🌐 Any WordPress Site – Slow admin, bloated database, poor performance, or security concerns Replaces These Popular Plugins UpdraftPlus → Backup & Restore WP Rocket → Caching & Performance WP Super Cache → Page Caching WP-Optimize → Database Cleanup Better Search Replace → Database Search & Replace Perfmatters → Performance Optimization Heartbeat Control → Heartbeat Management WP Control → Cron Jobs Management WP Revisions Control → Revision Limits Clearfy → Performance Tweaks Advanced Database Cleaner → Deep Database Cleanup Autoptimize → Performance Features Loginizer → Login Page Protection What Makes Optimal State Different? Unlike WP-Optimize: We include professional backup/restore and advanced caching—not just basic cleanup. Unlike UpdraftPlus: We optimize your database for performance, not just backup. Backups are 40-60% smaller due to optimization. Unlike WP Rocket: We tackle the root cause (database bloat) instead of just caching around the problem. Combined approach = better results. Unlike Perfmatters: We provide complete database management, automated backups, and intelligent cleanup—not just toggle switches. Unlike Loginizer: We provide a user-friendly, straightforward control panel that requires no technical expertise. The Optimal State Advantage: One plugin, one interface, one optimization strategy. No conflicts, no compatibility issues, no subscription fatigue. Technical Specifications Minimum Requirements: WordPress 5.5+, PHP 7.4+ Tested Up To: WordPress 7.0 Server Compatibility: Shared hosting, VPS, dedicated, cloud (AWS, DigitalOcean, etc.) Hosting Compatibility: Bluehost, SiteGround, WP Engine, Kinsta, Cloudways, all major hosts Multisite: Not currently supported Database Support: MySQL 5.6+, MariaDB 10.1+ Cache Support: Redis, Memcached, APCu compatible External Services and Resources Optimal State utilizes the following third-party services and open-source libraries to enhance functionality and user experience: Google PageSpeed Insights API – Performance measurement tool that analyzes web page content and generates suggestions to make that page faster. The plugin’s PageSpeed integration uses this API to fetch and display Core Web Vitals metrics and optimization opportunities. When you use the PageSpeed feature, your site URL is sent to Google’s servers for analysis. Use of this API is subject to Google’s Terms of Service and Privacy Policy. API Documentation: https://developers.google.com/speed/docs/insights/v5/get-started Terms of Service: https://developers.google.com/terms Privacy Policy: https://policies.google.com/privacy GTranslate Widget – Website translation service that provides automatic language translation functionality. The plugin loads the GTranslate popup widget from cdn.gtranslate.net to enable multi-language support in the admin interface. When the widget is loaded, it may connect to GTranslate’s servers to provide translation services. Use of this service is subject to GTranslate’s Terms of Service and Privacy Policy. Service Website: https://gtranslate.io/ Terms of Service: https://gtranslate.io/terms-and-conditions Privacy Policy: https://gtranslate.io/privacy-policy Note: The PageSpeed Insights feature is optional and only activates when you manually request a performance analysis. No data is sent to external services without your explicit action. Credits Developed by Luke Garrison Icons by Dashicons (WordPress Core) Performance metrics based on Google PageSpeed Insights Contributing: Interested in contributing to Optimal State? Feature requests, bug reports, and code contributions are welcome. Visit our support page for contribution guidelines. Support and Documentation Getting Help User Manual: Comprehensive documentation built into the plugin (user manual included) FAQ Section: Common questions answered in detail Live Demo: Interactive preview to explore features before installation Email Support: Priority support for Pro version users Useful Links Live Interactive Demo Support Page User Manual Feature Requests We actively develop Optimal State based on user feedback. If you have a feature request or enhancement idea, please contact us through the support page. Many current features were implemented based on user suggestions.