Analytics Control Plus vs Site Kit by Google – Analytics, Search Console, AdSense, Speed

Google Analytics can be operated in several modes: Plain simple Google Analytics – usage of the site is tracked Google Analytics with demographics tracking Google Analytics with enhanced link attribution Google Analytics with demographics and link attribution Google Analytics with UserID session tracking Google Analytics with Remarketing/Display Advertising Universal Analytics (new version) Universal Analytics with demographics tracking Universal Analytics with enhanced link attribution Universal Analytics with UserID session tracking Universal Anlaytics with Remarketing/Display Advertising Universal Analytics with ECommerce transaction tracking Universal Analytics with demographics, link attribution, UserID session and ECommerce transaction tracking To swap between these usually requires editing the Google JavaScript and ensuring you have everything correct, often requiring technical skills. This plugin avoids the need to edit JavaScript by doing it all for you and thereby avoiding costly mistakes. Plus it makes it easy to see exactly what you have enabled per site. This plugin also: Provides a fix for bounce tracking, in that an event gets generated after a configurable timeout once they have scrolled down the page. This way if the user is actually reading a page it won’t be counted as a bounce. Allows you to turn off Google Analytics tracking for specific pages if required (i.e. privacy or performance). Allows you to turn off Google Analytics for a set of request IP’s or subnets (i.e. your office), saves having to fiddle with IP settings in GA itself. Allows you to turn off tracking by role (by default Administrator). Add on JavaScript from other tracking services under the same display controls. Support for event tracking Plugin Home Page

Site Kit is the official WordPress plugin from Google for insights about how people find and use your site. Site Kit is the one-stop solution to deploy, manage, and get insights from critical Google tools to make the site successful on the web. It provides authoritative, up-to-date insights from multiple Google products directly on the WordPress dashboard for easy access, all for free. Bringing the best of Google tools to WordPress Site Kit includes powerful features that make using these Google products seamless and flexible: Easy-to-understand stats directly on your WordPress dashboard Official stats from multiple Google tools, all in one dashboard Quick setup for multiple Google tools without having to edit the source code of your site Metrics for your entire site and for individual posts Easy-to-manage, granular permissions across WordPress and different Google products Supported Google tools Site Kit shows key metrics and insights from different Google products: Search Console: Understand how Google Search discovers and displays your pages in Google Search. Track how many people saw your site in Search results, and what query they used to search for your site. Analytics: Explore how users navigate your site and track goals you’ve set up for your users to complete. AdSense: Keep track of how much your site is earning you. PageSpeed Insights: See how your pages perform compared to other real-world sites. Improve performance with actionable tips from PageSpeed Insights. Tag Manager: Use Site Kit to easily set up Tag Manager- no code editing required. Then, manage your tags in Tag Manager. Sign in with Google: Allows visitors to sign up and log in to your site with their existing Google account. Reader Revenue Manager: Helps you grow, retain, and engage your site visitors via subscription, contribution, newsletters, surveys, and custom prompts. Ads: Get customers and sell more with targeted traffic from Google Ads.