AMP
Page Experience (PX) is a set of ranking signals—including Core Web Vitals (CWV)—measuring the user experience of interacting with a web page. AMP is a powerful tool which applies many optimizations and best practices automatically on your site, making it easier for you to achieve good page experience for your visitors. The official AMP Plugin, supported by the AMP team, makes it easy to bring the power of AMP to your WordPress site, seamlessly integrating with the normal publishing flow and allowing the use of existing themes and plugins. For more videos like this, check out the ongoing AMP for WordPress video series. The plugin’s key features include: Automate the process of generating AMP-valid markup as much as possible, letting users follow the standard workflows they are used to in WordPress. Provide effective validation tools to help users deal with AMP incompatibilities when they happen, including mechanisms for identifying, contextualizing, and resolving issues caused by validation errors. Provide development support to make it easier for WordPress developers to build AMP-compatible ecosystem components and build websites and solutions with AMP-compatibility built-in. Support the serving of AMP pages to make it easier for site owners to take advantage of mobile redirection, AMP-to-AMP linking, and generation of optimized AMP by default (via PHP port of AMP Optimizer). Provide a turnkey solution for segments of WordPress creators to be able to go from zero to publishing AMP pages in no time, regardless of technical expertise or availability of resources. The official AMP plugin for WordPress is a powerful tool that helps you build user-first WordPress sites, that is, sites that are fast, beautiful, secure, engaging, and accessible. A user-first site will deliver experiences that delight your users and therefore will increase user engagement and the success of your site. And, contrary to the popular belief of being only for mobile sites (it doesn’t stand for Accelerated Mobile Pages anymore!), AMP is a fully responsive web component framework, which means that you can provide AMP experiences for your users on both mobile and desktop devices. AMP Plugin Audience: Everyone This plugin can be used by both developers and non-developer users: If you are a developer or tech savvy user, you can take advantage of advanced developer tools provided by the AMP plugin to fix validation issues your site may have and reach full AMP compatibility. If you are not a developer or tech savvy user, or you just simply don’t want to deal with validation issues and tackling development tasks, the AMP plugin allows you to assemble fully AMP-compatible sites with different configurations taking advantage of AMP-compatible components. The plugin helps you to deal with validation issues by removing invalid AMP markup in cases where it is possible, or altogether suppressing AMP-incompatible plugins on AMP pages. The bottom line is that regardless of your technical expertise, the AMP plugin can be useful to you. Template Modes The official AMP plugin enables site owners to serve AMP to their users in different ways, which are referred to as template modes: Standard, Transitional, and Reader. The differences between them are in terms of the number of themes used (one or two), and the number of versions of the site (non-AMP, AMP). Each template mode brings its own value proposition and serves the needs of different scenarios in the large and diverse WordPress ecosystem. And in all cases, the AMP plugin provides as much support as possible in terms of automating the generation of AMP pages, as well as keeping the option chosen AMP valid. In a nutshell, the available template modes are the following: Standard Mode: This template mode is the ideal, as there is only one theme for serving requests and a single version of your site: the AMP version. Besides enabling all of your site to be AMP-first, this has the added benefit of reducing development and maintenance costs. This mode is the best choice for sites where the theme and plugins used in the site are fully AMP-compatible. It's also a good option if some components are not AMP-compatible but the site owner has the resources or the know-how to fix them. See our showcase of sites using Standard mode. Transitional Mode: In this mode there is also a single theme used, but there can be two versions of each page: AMP and non-AMP. The active theme is used for serving the AMP and non-AMP versions of a given URL. This mode is a good choice if the site uses a theme that is not fully AMP compatible, but the functional differences between the AMP and non-AMP pages are acceptable (due to graceful degradation). In this case, users accessing the site from mobile devices can get the AMP version and get an optimized experience which also retains the look and feel of the non-AMP version. Check out our showcase of sites using Transitional mode. Reader Mode: In this mode there are two different themes, one for AMP pages and another for non-AMP pages, and therefore there are also two versions of the site. This mode may be selected when the site is using an AMP-incompatible theme, but the level of incompatibilities is significant without graceful degradation. It’s also a good choice if you are not technically savvy (or simply do not want to deal with the incompatibilities) and therefore want simplified and robust workflows that allow you to take advantage of AMP with minimal effort. Different modes would be recommended in different scenarios, depending on the specifics of your site and your role. As you configure the plugin, it will suggest the mode that might be best for you based on its assessment of the theme and plugins used on your site. And, independently of the mode used, you have the option of serving all or only a portion of your site as AMP. This gives you all the flexibility you need to get started enabling AMP on your site progressively. AMP Ecosystem It is possible today to assemble great looking user-first sites powered by the AMP plugin by picking and choosing themes and plugins from a growing AMP-compatible ecosystem. In this context, the AMP plugin acts as an orchestrator of the overall AMP content creation and publishing process; it serves as a validator and enforcer making it easier to not only get to AMP experiences, but to maintain them with confidence. Many popular theme and plugin developers have taken efforts to support the official AMP plugin. If you are using a theme like Astra or Newspack, or if you are using plugins like Yoast or WP Forms — they will work out of the box! You can see the growing list of tested themes and plugins. AMP Development Although there is a growing ecosystem of AMP-compatible WordPress components, there is still a ways to go before majority AMP compatibility in the ecosystem. If you are a developer, or you have the resources to pursue development projects, you may want in some cases to develop custom plugin or theme to serve your specific needs. The official AMP plugin can be of great help to you by providing powerful and effective developer tools that shed light into the AMP development process as it is done in WordPress. This includes mechanisms for detailing the root causes of validation issues, the contextual space to understand them properly, and methods to deal with them during the process of achieving full AMP compatibility. Read more about Developer Tools. Getting Started To learn more about the plugin and start leveraging its capabilities to power your AMP publishing workflow, check the official AMP plugin product site. If you are a developer, we encourage you to follow along or contribute to the development of this plugin on GitHub. We have put up a comprehensive FAQ page and extensive documentation to help you start as smoothly as possible. But if you need some help, we are right here to support you in the plugin’s support forum, as well as through GitHub issues (for technical bugs and feature requests). And our thriving AMP Expert ecosystem has indie freelancers to enterprise grade agencies in case you need commercial support!
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Speed Booster Pack ⚡ PageSpeed Optimization Suite
Improving your site’s speed will get you a better score on major speed testing services such as Google PageSpeed, GTmetrix, Pingdom, WebPageTest and will also improve your overall site’s usability. This will help Google and other search engines to rank your site higher in search results thus sending more traffic. Speed Booster Pack is maintained & operated by Optimocha, a company that offers special speed optimization services filled with people who obsess about speed! Benefits of Speed Booster Pack Each second of delay can cause up to 20% loss in conversion rates (source: Google). “Conversion” means converting visitors to something more than a “visitor”: leads, customers, subscribers, followers… you name it. You might lose more than half of your visitors if your website loads slower than three seconds! (source: Google again) More than half of your potential customers might get back to the search results page and navigate to your competitor. This is a huge problem, and it’s hugely overlooked among other SEO-related concerns. People don’t realize how important speed is, in the eyes of search engines. That’s where Speed Booster Pack comes in: With its ever-evolving codebase, Speed Booster Pack aims to increase your site performance, page load times and PageSpeed (Lighthouse) scores! Optimocha, the company behind Speed Booster Pack, has a team with a pathological obsession for speed; so you can be sure that your site will be in good hands. How to optimize PageSpeed Core Web Vitals metrics with Speed Booster Pack With our huge set of features, of course! ⭐ Core Web Vitals: Speed Booster Pack is made to improve your Largest Contentful Paint (LCP), Interaction to Next Paint (INP) and Cumulative Layout Shift (CLS) metrics, which are also known together as Core Web Vitals. (The First Input Delay (FID) metric is being replaced by INP, but Speed Booster Pack also improves FID and its lab counterpart, Total Blocking Time (TBT).) With the right configuration, you can get your PageSpeed scores higher than ever! ⭐ Caching: Cache your pages into static HTML files, reduce database queries, get a faster website almost immediately. What’s not to love about caching? ⭐ Optimize Google Fonts: Did you know that there are better ways to load Google fonts? We like to brag about finding one of the best ways. ⭐ Lazy Load: It’s a disheartening issue that page speed tools encourage laziness… Just kidding, we love being lazy. And search engines will love your pages when you enable lazy loading for images, videos and iframes (except for the above-the-fold stuff, trust us). ⭐ Optimize JavaScript: You know that totally-not-cryptic “Remove Render-Blocking JavaScript” recommendation? Speed Booster Pack can help defer them all until after the whole HTML is rendered, or at least move all scripts to footer. Works like a charm. ⭐ Optimize CSS: Who needs all those different CSS files when you can inline them all into your page source? Especially when your CSS footprint is so small? Moreover, you can use the “Critical CSS” feature to essentially lazy-load all your CSS except for the CSS for above-the-fold. ⭐ Preload Assets: Have some fonts that load in all your pages, or a script, or some CSS files? Preloading them will help modern browsers serve your pages way faster! ⭐ WooCommerce Optimizations: Disable cart fragments, change Action Scheduler’s retention period, disable things like WooCommerce Marketing and WooCommerce Analytics… and more to come! ⭐ Dequeue Core Scripts/Styles: Dashicons, jQuery Migrate, emoji script, post embed script… If you don’t need them, you can now choose to prevent them from loading in the first place… which can get you to the first place on your Google SERPs. ⭐ Localize Google Analytics & Tag Manager: Tracker scripts aren’t the worst things that’ll slow your pages down, but they cause the most “recommendations”. Localizing Google Analytics and/or Google Tag Manager is a good idea to speed up your website then, right? Right? ⭐ Enable CDN: Integrate your content delivery network to your website by rewriting all static asset URLs with your CDN domain. ⭐ Cloudflare & Sucuri Integration: Connect to your Cloudflare or Sucuri account so you can clear your cache every time your page cache is cleared. ⭐ Declutter HEAD: Do you think all that useless junk in your should be gone? Us too! You know what they say: A clear works faster. ⭐ Other Features: Minify HTML, enable instant.page, trim query strings, disable self pingbacks, optimize the Heartbeat API, set a limit for post revisions, change autosave interval… Did we forget anything? We’re constantly working on new features so stay tuned for more and more on every major release! For complete usage instructions, you can visit the Speed Booster Pack documentation page. Translators are always welcome & always rewarded! More than half of WordPress users don’t speak English, and missing out so much! That’s why Optimocha is always looking for volunteers to translate Speed Booster Pack so more and more people can benefit from its goodness. Oh, and we reward the people who help us! Reach out to us to become a translation editor in your language, and get rewarded with special discount codes of our services! About Optimocha Speed Optimization Services Speed optimization plugins might do a great job at optimizing your website and increasing your PageSpeed scores, but even they can’t perform well on websites with poor setups. There are lots of factors to think about when it comes to web performance optimization. That’s where we, as Optimocha, come in: We log in to your website; create a specialized optimization report considering all your plugins, your theme settings, your hosting environment and your whole content; then we get our hands dirty to get your website as fast as possible. To learn more about our services and get in touch with us, here are some links: One-time speed optimization services Monthly speed optimization & maintenance services Contact Optimocha Disclaimer Even though the plugin works perfectly well on most WordPress websites, it’s not perfect. We just need to make sure that we’re on the same page: This plugin, no matter how hard we work on it, might have bugs in it and your site has an off chance to have issues with the plugin. It doesn’t do anything permanent to your pages’ source codes, so deactivating the plugin and clearing your browser & server caches will solve any kind of issue it might cause. Other than that, we won’t be able to take responsibility if something else clashes with Speed Booster Pack.