Amazon Link Engine vs Smush – Image Optimization, Compression, Lazy Load, WebP & CDN

Boost sales and affiliate commissions by converting all your Amazon links into localized links that bring each shopper to the best Amazon store and product for their region in the world. Amazon Link Engine is trusted by thousands of Amazon associates who have been using it to maximize their revenue for years. The Amazon Link Engine is a tool by Geniuslink. By signing up for Geniuslink and syncing the Amazon Link Engine to your Geniuslink account, you can also attach your Associates IDs to earn international affiliate commissions from your traffic. Note: You are not required to have a Geniuslink account, to use this plugin. However, if you would like to earn international affiliate commissions, you must sign up for a Geniuslink Account. Try it out for free and check out pricing for the Geniuslink service on our website. How does the Amazon Link Engine plugin work? As soon as the plugin is installed, your Amazon links are instantly localized every time a user loads the page. Even if you add new links to your WordPress site, each will be automatically converted without any additional work from you. Nothing else is needed on your part. How do I earn international commissions from my links? To earn international affiliate commissions, you must create a Geniuslink account, and connect it to your plugin with your API keys (detailed instructions can be found in the FAQ). Once signed up, add and manage your Associates IDs for each of the Amazon affiliate programs you’ve signed up for within the Geniuslink Dashboard. Once your IDs are added, the Amazon Link Engine will automatically add the correct Associates ID per country for each click. Note: The Amazon Link Engine WordPress plugin is free to use and will always localize your links without a paid account. However, in order to earn international affiliate commissions and take advantage of the in-depth reporting, you must have a Geniuslink account. By default, Geniuslink’s Associates IDs will be used until you have connected your account and added your own via the Geniuslink Dashboard. How is Geniuslink different? Most link “localization” plugins only translate a link for an international click when the same product ID exists in both storefronts. However, oftentimes the same item in different storefronts has a completely different product ID, and even if the ID is the same, the product may be an overpriced “import” item or may never be in stock. The Amazon Link Engine and Geniuslink match on more than just the product ID to ensure every click gets to the best possible destination. So instead of sending your users to blank search results, we guarantee the best possible user experience. In addition, connecting your Geniuslink account to the Amazon Link Engine, gives you access to comprehensive reporting on clicks and commissions that no other plugin can offer. These reports allow you to review your link’s performance across many metrics including product type, referrer, browser, device, operating system, destination storefront, and geography. Is it safe to use this plugin and Geniuslink with the Amazon Associates program? Yes! Geniuslink is safe to use with the Amazon Associate program, and has been trusted by thousands of Amazon associates for years. Just be sure to follow the program guidelines and do not use your links to deceive your visitors. Note that you can also enable our “on-click” method in the plugin advanced settings, which preserves your raw Amazon links until the moment they are clicked. Some users prefer this method because the Amazon Associates Program has additional guidelines for using “short links”, and by using this option your links are shown in their original form. Key Features: Pick which Geniuslink group this plugin syncs to. Setup the plugin on multiple WordPress sites and track clicks separately, or set up a specific group just for your WordPress site traffic. Instructions can be found under “How do I change the default group?” in the FAQ Already have Affiliated links on your site? The ALE will now honor these existing Associates IDs within your links. You can also choose to overwrite them with the ID within your Geniuslink account if you prefer. Learn more under “Will the ALE honor existing Associates IDs?” in the FAQ Automatic localization and translation of all Amazon product links based off a visitor’s location. Maximize revenue by earning commissions from all of the Amazon Associates programs. Brand your globalized links with your own custom domain. (Note: this requires a paid Geniuslink Account) Simple, easy setup. One time configuration. Simply install the plugin, set up your Geniuslink account, and connect the two with an API key. We take care of the rest. No need to sign up for an Amazon Developer account or apply for any of Amazon’s APIs or web tools. Your workflow remains the same. No need to learn a new linking syntax, or disrupt your current flow. What makes the Amazon Link Engine different from other Affiliate WP plugins? Most plugins for Amazon links simply try to match based on ASIN (product ID) across foreign storefronts. The Amazon Link Engine uses a patented algorithm to get your users to the best possible destination. This in turn helps to both increase conversions and commissions, as well as improve the user experience for your audience. Unrivaled support from the Geniuslink team. No need to build links manually with a special link format. All of your Amazon links are automatically converted to localized links when the page loads.

Compress images, optimize images, and enable image lazy load automatically with the powerful Smush image optimizer to keep your WordPress site fast, without losing quality. Smush makes it easy to optimize images, compress images, and deliver images faster across your entire WordPress site. This all-in-one image optimizer automatically reduces image file sizes, enables image lazy load, and serves modern formats like WebP and AVIF, all without breaking image quality or adding extra work. Whether you’re running a blog, store, or portfolio, Smush helps you optimize images at scale and keep your site fast with a trusted WordPress image optimizer. Trusted by 1+ Million Sites | 4.8/5 Star Rating Get everything you need to optimize images and speed up your site. Smush works out of the box with no complicated setup – just install and let it handle the rest. Compress images without losing quality Reduce image file size automatically while keeping your images sharp and clear. Smush is an easy-to-use image optimizer which let’s you compress images using both lossless and lossy compression, giving you the best balance of quality and performance without extra work. You can also compress images outside the media library using Directory Smush, making it easy to optimize images stored in theme folders, plugins, or other directories on your server. Lazy load images for faster pages Enable image lazy load across your site so images load only when needed. This image optimizer improves initial page speed and creates a smoother experience for visitors without extra configuration. Serve WebP and AVIF images automatically (PRO) Convert images to WebP and AVIF and serve them automatically to supported browsers. Smush helps you optimize images using next-gen formats to reduce file size and improve load times across your WordPress site. Deliver images faster with an Image CDN (PRO) Serve images through a global image CDN to reduce latency and improve load times for visitors around the world. 119 global CDN servers Up to 500 GB of bandwidth Faster image delivery based on visitor location Improved performance for image-heavy and high-traffic sites Automatically resize and fix image dimensions (PRO) Eliminate common PageSpeed warnings and improve layout stability with automatic image sizing. Smush dynamically resizes images to perfectly fit their containers, regardless of original size, helping fix the “Properly size images” warning in Google PageSpeed Insights. It also automatically adds missing width and height attributes to your images, improving rendering speed and reducing layout shifts. This helps you meet the “Ensure images have explicit width and height” recommendation without any manual work. Optimize your entire site, automatically Smush works across your whole site as a powerful image optimizer to optimize images as you upload them and maintain performance over time without manual work. Optimize images automatically on upload Compress images in bulk or individually Works with your existing media library No need to re-upload images Enable image lazy load across your site Convert images to WebP and AVIF Deliver images with an integrated image CDN Automatically resize and serve correctly sized images Optimize images outside the media library with Directory Smush Built for performance Smush improves page speed and overall performance by reducing image weight and improving how images are delivered. Reduce page load times Improve user experience Better performance for image-heavy pages Supports image lazy load and preload images (PRO) for faster perceived performance Works with your existing setup Smush is built to work with your current WordPress setup, including popular themes, page builders, and plugins. Compatible with Gutenberg, Elementor, WPBakery, and more Works with WooCommerce stores No need to change your workflow Easy to enable and configure Designed to be simple You don’t need to be a performance expert to optimize images with Smush image optimizer. Works out of the box Simple settings when you need them No technical knowledge required Safe to use on any site Why choose Smush? There are plenty of image optimization plugins, but Smush focuses on making it easy to optimize images, compress images, and improve performance without complexity. As a leading WordPress image optimizer, Smush gives you powerful optimization tools without the technical hassle. Trusted by over 1 million WordPress users Built specifically for WordPress Regular updates and improvements Backed by the WPMU DEV team Get started in minutes Install Smush, activate it, and start to compress images, optimize images, and enable image lazy load right away. This easy-to-use image optimizer helps most sites see improvements immediately without changing how they upload or manage images. About Us WPMU DEV is a premium supplier of quality WordPress plugins, services and support. Learn more here: https://wpmudev.com/ Don’t forget to stay up to date on everything WordPress from the Internet’s number one resource: WPMU DEV Blog Hey, one more thing… we hope you enjoy our free offerings as much as we’ve loved making them for you! Contact and Credits Originally written by Alex Dunae at Dialect (dialect.ca, e-mail ‘alex’ at ‘dialect dot ca’), 2008-11.