AI Search Analytics & Tracking vs GEO Plugin by Squirrly SEO

Track AI search impressions and clicks from ChatGPT, Perplexity, Claude & other LLMs and improve your website’s visibility across all AI search results. Airefs is the analytics platform for AI search. As more users discover websites through AI-generated answers — in ChatGPT, Perplexity, Claude, Google Gemini, Copilot, and Meta AI — standard web analytics tools miss this traffic entirely. This plugin connects your WordPress site to Airefs so you can see exactly how AI systems interact with your content. Impressions: See Which AI Crawlers Visit Your Site AI models crawl the web to answer user queries and gather training data. The Airefs Impressions feature tracks these server-side visits so you know: Which AI systems are crawling your site (ChatGPT, Perplexity, Claude, Amazon Bot, and more) Which pages are being crawled and how often When crawls happen, with full timestamps and HTTP status codes Trends over time — identify which content AI considers most relevant The dashboard breaks this down into a Charts view (cumulative impressions by crawler over time), a Pages table (every page ranked by total AI impressions), and a Logs view (individual crawler visits in real time with LLM name, bot identity, IP address, and page path). You can also filter for “user searches only” to isolate live query activity from background training crawls — so you know when AI is visiting your site to answer a real user’s question right now. Clicks: Measure Real Traffic from AI Search Results Impressions tell you when AI crawls your content. Clicks tell you when real users follow a link from an AI-generated answer to your site. The Airefs Clicks feature tracks visits from users who discovered your brand in an AI answer and clicked through. Attributed by AI source: ChatGPT, Perplexity, Claude, Google Gemini, Copilot, Meta AI Bar charts breaking down clicks by AI platform over time Referrers table ranking AI sources by total click volume Pages table showing which of your pages receive the most AI-referred traffic Time windows of 7, 30, 90, and 180 days for trend analysis Each individual click is counted, giving you a complete picture of AI-driven traffic that tools like Google Analytics may miss. Why This Matters AI search is the fastest-growing discovery channel on the web. When someone asks ChatGPT or Perplexity a question and your site gets cited, that’s a new type of impression that traditional analytics don’t capture. When they click through, that’s a new type of visit that referral reports often misattribute or lose entirely. This plugin gives you visibility into both sides of AI search — crawler activity (impressions) and human traffic (clicks) — so you can understand how AI models engage with your content and measure the real impact on your site. Getting Started Install and activate this plugin. Create a free account at https://app.getairefs.com. Copy your Access Token from the Airefs Settings page. Enter the token in Settings → Airefs Tracking in your WordPress dashboard. Data typically appears within 1–2 days. Impressions tracking is server-side and requires no additional configuration. Clicks tracking is handled automatically by a lightweight script injected into your site’s . Privacy Deployed on Cloudflare for secure, performant delivery. User sign‑up flows run on Convex. Analytics data is processed in Tinybird and stored on AWS servers within the EU.

Become the Brand AI Recommends. GEO Plugin by Squirrly SEO helps your WordPress site become easier for AI answer engines to understand, trust, cite, and recommend — across ChatGPT, Perplexity, Claude, Gemini, and Google AI Overviews. The GEO Plugin by Squirrly SEO optimizes your WordPress site for the three layers of modern search at once: classic SEO so you rank on Google, AEO (Answer Engine Optimization) so AI engines pull your content as the direct answer, and GEO (Generative Engine Optimization) so ChatGPT, Perplexity, Gemini, Claude and Google AI Overviews cite your pages by name. One plugin to get you found by both search engines and AI. Why GEO and AEO matter now Search is splitting in two. People still type into Google, but more and more they just ask an AI. Google AI Overviews now appear on a large share of results and reduce clicks to the classic blue links, while ChatGPT, Perplexity and Gemini answer hundreds of millions of questions every week, usually by quoting a few trusted sources. Traditional SEO gets your page indexed. AEO and GEO get your page chosen as the answer and cited. The GEO Plugin by Squirrly SEO does all three, so you do not have to choose. AEO and GEO features GEO/AEO Audit – scores how ready each page is to be cited by AI: a direct-answer block near the top, question-style headings, lists and tables, content depth, freshness, and FAQ / HowTo / Article schema. AI crawler control – decide how GPTBot, ClaudeBot, PerplexityBot, Google-Extended and other AI bots can access your content, straight from your robots rules. llms.txt and llms-full.txt – generate, upload and serve the emerging llms.txt standard so generative engines understand your best content. LLM Indexing – push new and updated URLs to the IndexNow API and the Google Indexing API so search and AI engines discover them fast. Answer-ready Schema / structured data – FAQ, HowTo, Article, Q&A, Organization and more: the machine-readable formats AI engines lift word for word. Inner Links and Link Opportunities – build topical authority by linking the right pages for the right keywords. SEO features Focus Pages – see exactly why a page is not ranking and what to fix, page by page. AI Keyword Research – find keywords you can actually rank for, with real competition and search-intent analysis. Live Assistant – real-time, on-page optimization guidance as you write in Gutenberg, Elementor, Divi and other builders. SEO Goals – a guided, prioritized plan of what to do next. Technical SEO on autopilot – XML sitemaps, canonical links, meta robots, Open Graph and Twitter / X cards, redirects and favicons. Audits and tracking – SERP and rank tracking, traffic, authority and backlink audits, plus competitor analysis. Built for how AI reads the web AEO and GEO reward content that is easy for a machine to extract: a clear answer up front, headings phrased as the questions people ask, lists and tables instead of walls of text, accurate schema, and a fresh last-updated date. Squirrly checks every one of these for you and tells you exactly what to fix, so the same work that helps you rank on Google also helps you get quoted by AI. Getting started in 3 steps Install and activate the plugin, then connect your free Squirrly account to unlock the cloud tools (audits, keyword research, rank tracking). Add your important pages to the GEO/AEO Audit. Squirrly scores each page for SEO and answer-readiness and gives you a prioritized “fix these first” list. Turn on the AEO/GEO essentials: generate your llms.txt, allow the AI crawlers you want, and switch on LLM Indexing so new and updated URLs are pushed to search and AI engines automatically. Works with your stack Gutenberg, Elementor, Divi, WooCommerce, WordPress Multisite, WPML, and PHP 7.0 to 8.x. Migrate safely Import your existing SEO data from Rank Math, Yoast, All in One SEO, SEO Framework, SEO Press, SEO Pressor, Add Meta Tags, Greg’s High Performance SEO, HeadSpace2, Platinum SEO Pack, SEO Title Tags and SEO Ultimate. Trusted worldwide Built by Squirrly Limited (United Kingdom) since 2012, used in 150+ countries, and a multiple-time award-winning SEO tool. Powered by Squirrly’s own AI from AISQ.com: Ranking Vision AI, Keyword Research AI and Ask AI. BENEFITS / CUSTOMER SUCCESS / ALL FEATURES / LIVE DEMO What’s Next If you like our WordPress SEO plugin, then consider checking out our other projects: Squirrly Social – One Year of Social Media Posts in a Flash. Starbox PRO – Your Authors Will Shine Like Stars. Squirrly SPY – Your Competitor’s SEO Growth. In Your Hands.. Education Cloud PLUS – It’s like Netflix for Marketing Education. RankJumps – Managed SEO. Done-for-you by Experts from Squirrly. Learning Solutions by Squirrly – Teach Online. Starting Tomorrow. Hide My WP Ghost – WordPress Security Layer and Security Enhancements. WordPress Developers Page – Innovations and Partnerships. Plugins – Other Plugins created by Squirrly. Credits Florin Muresan – CEO at Squirrly Calin Vingan – CTO at Squirrly Sorel Nagy – Developer Andreea Leau – VP Marketing Cristina Leau – Squirrly mascot designer Alexandra Nicola – COO at Squirrly Teodora Vingan – SEO Analyser Irina Pogor – Content Writer Ana Darstaru – Chief of Customer Service Lucian Nertan – VP of Agency Rares Papita – CHO Investors Ibrahim Evsan, serial entrepreneur, one of the best known bloggers in Germany Philipp Kandal, co-Founder and CTO of Skobbler (recently acquired for $24M by Telenav) Many Thanks. License Squirrly is Free to use. The version from the WP directory will install the Free Version. You’ll be able to use this seo software once you install the plugin and use your email to connect to Squirrly.co For higher content marketing and SEO needs, you can check our Official Site and see what the PRO Plan offers.