AI Search Analytics & Tracking vs Machete

Track AI search impressions and clicks from ChatGPT, Perplexity, Claude & other LLMs and improve your website’s visibility across all AI search results. Airefs is the analytics platform for AI search. As more users discover websites through AI-generated answers — in ChatGPT, Perplexity, Claude, Google Gemini, Copilot, and Meta AI — standard web analytics tools miss this traffic entirely. This plugin connects your WordPress site to Airefs so you can see exactly how AI systems interact with your content. Impressions: See Which AI Crawlers Visit Your Site AI models crawl the web to answer user queries and gather training data. The Airefs Impressions feature tracks these server-side visits so you know: Which AI systems are crawling your site (ChatGPT, Perplexity, Claude, Amazon Bot, and more) Which pages are being crawled and how often When crawls happen, with full timestamps and HTTP status codes Trends over time — identify which content AI considers most relevant The dashboard breaks this down into a Charts view (cumulative impressions by crawler over time), a Pages table (every page ranked by total AI impressions), and a Logs view (individual crawler visits in real time with LLM name, bot identity, IP address, and page path). You can also filter for “user searches only” to isolate live query activity from background training crawls — so you know when AI is visiting your site to answer a real user’s question right now. Clicks: Measure Real Traffic from AI Search Results Impressions tell you when AI crawls your content. Clicks tell you when real users follow a link from an AI-generated answer to your site. The Airefs Clicks feature tracks visits from users who discovered your brand in an AI answer and clicked through. Attributed by AI source: ChatGPT, Perplexity, Claude, Google Gemini, Copilot, Meta AI Bar charts breaking down clicks by AI platform over time Referrers table ranking AI sources by total click volume Pages table showing which of your pages receive the most AI-referred traffic Time windows of 7, 30, 90, and 180 days for trend analysis Each individual click is counted, giving you a complete picture of AI-driven traffic that tools like Google Analytics may miss. Why This Matters AI search is the fastest-growing discovery channel on the web. When someone asks ChatGPT or Perplexity a question and your site gets cited, that’s a new type of impression that traditional analytics don’t capture. When they click through, that’s a new type of visit that referral reports often misattribute or lose entirely. This plugin gives you visibility into both sides of AI search — crawler activity (impressions) and human traffic (clicks) — so you can understand how AI models engage with your content and measure the real impact on your site. Getting Started Install and activate this plugin. Create a free account at https://app.getairefs.com. Copy your Access Token from the Airefs Settings page. Enter the token in Settings → Airefs Tracking in your WordPress dashboard. Data typically appears within 1–2 days. Impressions tracking is server-side and requires no additional configuration. Clicks tracking is handled automatically by a lightweight script injected into your site’s . Privacy Deployed on Cloudflare for secure, performant delivery. User sign‑up flows run on Convex. Analytics data is processed in Tinybird and stored on AWS servers within the EU.

Machete is a simple suite of tools that solves common WordPress annoyances using as few resources as possible. Machete doesn’t cover every single use case, but there is a huge amount of sites that would require less plugins if they used Machete. All Machete tools have two things in common: they solve problems faced by many web developers and they do it using as few server resources as possible. So far, Machete includes the following tools: WordPress Optimization WordPress places a lot of code inside the tag just to keep backward compatibility or to enable optional features. You can disable most of it and save some time from each page request while making your installation safer. Cookies & GDPR Warning We know you hate cookie warning bars. Well, this is the least hateable cookie bar you’ll find. It is really light, doesn’t affect your PageSpeed score and plays well with static cache plugins. Analytics and custom code You don’t need a zillion plugins to perform easy tasks like inserting a verification meta tag (Google Search Console, Bing, Pinterest), a json-ld snippet or a custom stylesheet (Google Fonts, Print Styles, accessibility tweaks…). The Google Analytics and Google Tag Manager tracking codes are PageSpeed optimized, GPDR friendly. Maintenance mode The maintenance mode that ships with WordPress is just a basic lock-down that is activated whenever you do a major update. With machete Maintenance Mode you can hide your unfinished page from visitors and search engines, give your clients a secure temporary access and lock your site without affecting your SEO. Post & Page cloner Adds a “duplicate” link to post, page and most post types lists. Also adds “copy to new draft” function to the post editor. Social Sharing Buttons Social sharing done the Machete way. The icons are made as a custom webfont embedded in a minified CSS file that only weighs 5.8KB. The sharing actions use each platform’s native share URL. WooCommerce Utils WooCommerce was designed to work for every possible use case, but that often leads to unexpected behavior. These simple fixes can improve the WooCommerce user experience by making it behave as clients expect.