Elementor Website Builder – more than just a page builder vs AI Block Editor – Gutenberg Block Generator & AI Assistant

AI Block Editor adds a Gutenberg blocks assistant inside the WordPress editor. Describe what you want to add or change, and AI Editor will place, arrange, and update WordPress blocks directly in the editor. Use it for complex block layouts or simple edits. It supports the latest OpenAI models and lets you use your own API key. When your theme uses theme.json, AI Editor can follow your global styles, presets, and design tokens like colors, typography, spacing, and layout so generated blocks match your site’s design system. Major updates released in May 2026: theme.json style matching, selected block editing, and newer AI models with reasoning controls. Features Natural language block creation: Describe your desired content in plain language and the AI will handle the rest. Core Gutenberg blocks: AI Editor can use core Gutenberg blocks to create complete page sections and complex layouts, not just add single blocks one at a time. Selected block editing: Select one or more blocks in Gutenberg and ask AI Editor to update the selected content or layout. Custom block editing: Custom and third-party blocks can be edited after you add and select them. AI Editor uses the markup it can see for the selected block, so review the result because custom blocks may have private fields, dynamic rendering, or plugin-specific rules the AI cannot fully infer. Existing content lookup (WordPress 6.9+): AI Editor can look up existing WordPress posts, pages, and public custom post types for context, then use that text while helping you create or edit content. Theme-aware output: For themes that use theme.json, AI Editor can use your theme’s presets and editor settings to keep generated layouts consistent with your site’s colors, spacing, typography, and other design styles. Abilities API support: On WordPress 6.9+, connect custom WordPress Abilities API features to AI Editor so it can use site-specific data or actions while helping in the editor. Resizable sidebar: Drag the left edge of the AI Editor sidebar to make the chat panel wider. GPT model selection: Choose from the GPT models supported by AI Editor and available to your OpenAI account. Reasoning effort controls: Choose how much reasoning the model should use for faster simple edits or more careful complex layout work. Conversation context controls: Limit how many recent chat messages are sent with each request. Prompt caching: AI Editor keeps repeated system instructions stable so OpenAI prompt caching can reuse shared context when available, helping monitor API usage and reduce repeated input processing. Theme compatibility check: Review whether the active theme is a good fit for AI Editor’s Gutenberg and theme style workflow. BYOK: Use your own OpenAI API key. Language translation: Multilingual support. Prompt Examples “Add this article as a magazine-style layout using blocks: (paste article here).” “Create a layout for an About Us page, including sections for a mission statement, team members, and contact.” “Add 3 columns, each with a pricing plan.” “Create a table comparing the caffeine content of popular drinks.” “Rewrite this testimonial block to sound more concise.” “Update the selected columns for better balance.” Getting The Best Results Quickly add content blocks: Ask AI Editor to add headings, sections, buttons, lists, tables, columns, and other core blocks for your content. Turn full copy into blocks: Paste a full page draft or section copy and let AI Editor structure it into blocks. Use existing site content: Ask AI Editor to work from existing posts, pages, or custom post types when the request needs site context. With lower models or no reasoning, be explicit, such as “use the current page content as context” or “find posts about pricing and add a summary section.” Choose settings for the task: Select an available model and adjust reasoning effort based on the complexity of the requested layout or edit. Select the right amount of content: If the change depends on a parent layout, columns, group spacing, or surrounding section structure, select the whole relevant block or section and say what you want changed. Use narrow selections for simple edits: If you only need a specific text, button, heading, or single block changed, select just that block and give a direct instruction. Settings Navigate to Settings -> AI Editor to configure the plugin. OpenAI API Key: Add your own OpenAI API key. Requests are sent from your WordPress site to OpenAI. GPT Model: Choose the model AI Editor should use. Reasoning Effort: Choose none, low, medium, or high. Lower values are faster for simple edits; higher values can help with larger layouts or more careful restructuring but may take longer and use more tokens. Theme Style Context For AI: A short style note used as design direction. AI Editor can rewrite the active theme description with AI. Raw theme presets are handled separately, so this field should stay short and human-readable. Limit Conversation Context Sent To OpenAI: Turn on/off trimming of older chat messages before sending a new request. Max Messages In Conversation Context: Set how many recent messages are kept when conversation context trimming is enabled. The default is 50. Theme Compatibility For AI Editor: Run a compatibility check for the active theme. It reviews Gutenberg support, block theme signals, editor style support, and available theme presets so you can spot where manual cleanup may be needed. Note: AI Editor is powered by OpenAI’s GPT technology. For more information on the data handling and privacy aspects, please refer to OpenAI’s Privacy Policy and Terms of Service. Connect Custom Abilities On WordPress 6.9+, developers can connect custom abilities registered with the WordPress Abilities API to AI Editor. If your plugin or theme registers a custom ability, add an AI Editor config to the ability meta. Example: 'meta' => array( 'ai_editor' => array( 'action_name' => 'get_product_details', 'description' => 'Use this when the user asks for current product details from WooCommerce.', ), ) AI Editor will only use abilities that explicitly opt in. Keep ability results focused and avoid returning large private datasets or unrelated site data. Requirements PHP 7.0+ is recommended, WordPress 5.8+, with Gutenberg active. An OpenAI API key is required.

THE #1 NO CODE DRAG & DROP WORDPRESS WEBSITE BUILDER POWERING 22M+ WEBSITES WORLDWIDE, NOW WITH AI. Elementor, the leading WordPress website creation platform, empowers you to build professional, pixel-perfect websites seamlessly with its no-code, drag-and-drop Atomic Editor. Supporting the full website lifecycle, Elementor enables you to confidently build, optimize, and manage your website with extended capabilities such as AI-powered creation, image optimization, transactional email delivery, accessibility tools, performance boosters, and more. Now in version 4 – the Atomic Editor! Introducing a new generation of performance-first atomic building blocks that allow you to control every atomic part with no limits or locked layouts. Define your global design systems and reusable components once, and they apply everywhere instantly – turning hours or even days of work into single clicks. Unlock all features with Elementor One. Need fast and secure cloud hosting for your Elementor site? Try out Elementor Host Powered by Google Cloud & Cloudflare. 4.9/5 TrustPilot score. 🌟 Create professional stunning websites Intuitive drag & drop builder: Build any website with our no-code, drag-and-drop Editor. Achieve design precision with full control over layout and style. Pixel-perfect design tools: Upload SVGs, apply masks, gradients, box shadows, headline effects, shape dividers, and use built-in CSS controls for advanced customization. Template Library: Apply complete website kits for instant setups, or choose from a vast library of single pages, blocks, and pop-up templates. Advanced widgets: Access over 40 FREE widgets, including heading, image, text editor, video, button, gallery, carousels, and more. AI capabilities: Revolutionize your design and content creation process with native AI integration. Instantly create sections, text, code, and images. 🗝️ Key features Design system: Use Variables and Classes for consistent colors, typography, and design elements, ensuring a cohesive, professional look that updates everywhere globally. Responsive design: Optimize your design for every device with custom breakpoints, ensuring a seamless desktop, tablet, and mobile experience. Mask shapes: Turning any element, like an image or video, into whatever shape you desire to create standout designs. CSS transform: Use CSS Transform to rotate, scale, and skew elements, adding dynamic styling to your site. Entrance animations: Add entrance animations to elements to create engaging and interactive user experiences. Revision history: Elementor’s Revision History feature enables users to track and revert to previous versions of their designs, providing peace of mind and flexibility during the creative process. Developer-friendly: Equipped with extensive documentation, API, developer tools, and custom code areas, Elementor offers a conducive environment for developers to extend its capabilities and create custom solutions. Floating buttons: Enhance user interaction with customizable, floating action buttons that stay in view as users scroll. Components [Pro]: Reuse the same building blocks across pages and sites, and update them everywhere they appear. Including controlled content editing, allowing collaborators and clients to update only exposed content properties without breaking layout or styling. Theme Builder [Pro]: Design every part of your site—headers, footers, posts, and archives—for complete control over appearance. Popup Builder [Pro]: Create eye-catching popups with Elementor’s Popup Builder, equipped with advanced targeting and triggering options to optimize user engagement and conversions. Forms [Pro]: Design and integrate custom forms, utilizing advanced features and integrations to capture and manage submissions effectively. WooCommerce Builder [Pro]: Integrate Elementor with WooCommerce to design custom product pages, shop layouts, archives, carts, checkout pages, my account, and more, enhancing your store’s visual appeal and functionality. Dynamic Content [Pro]: Leverage dynamic content capabilities to create personalized and interactive web experiences by connecting your designs to various data sources. Notes [Pro]: Enhance team collaboration by using Elementor’s Notes feature to leave feedback and comments directly on the design interface. Custom Code [Pro]: Insert custom code to extend the functionality of your site, offering flexibility for advanced customizations. Custom CSS [Pro]: Apply Custom CSS to fine-tune the styling of elements, ensuring precise control over the design aspects. Motion effects [Pro]: Add advanced motion effects to elements for a more dynamic and engaging user experience. Custom fonts and icons [Pro]: Upload and use custom fonts and icons to match your brand’s identity. 😍 Elementor FREE widgets Unlock the potential of Elementor with our comprehensive suite of free widgets and tools, designed to empower your website creation process and elevate your design capabilities: Heading: Add eye-catching headlines. Image: Control the size, opacity and more. Text Editor: Just like the WordPress text editor. Video: Add YouTube, Vimeo, VideoPress, Dailymotion or self-hosted videos. Button: Create interactive buttons. Link in Bio: Build link in bio components to promote your business / services. Image Box: A box with image, headline and text. Testimonials: Customer testimonials. Icon: Place one or more of 600+ icons available. Icon Box: An icon, headline, and text with one widget. Social Icons: Link to your social pages with the Facebook/X (formerly Twitter) icons. Image Gallery: Display your images in a grid. Image Carousel: Create rotating carousels or sliders for chosen images. Icon List: Use any icon to create a bullet list. Counter: Show numbers in an escalating manner. Progress Bar: Include an escalating progress bar. Nested Tabs: Display content in vertical or horizontal tabs. Nested Accordion: Display any type of content in collapsible sections. Rating: Display how many stars (or another icon) other visitors gave. Alert: Include a colored alert box to draw visitor’s attention. HTML: Insert code into the page. Shortcode: Insert shortcodes from any plugin into the page. Menu Anchor: Link any menu to this anchor. Read More: Set the Read More cut-off for the excerpt in archive pages. Sidebar: Add sidebars onto the page. Google Maps: Embed maps into the page. SoundCloud: Add SoundCloud audio bits. Divider: Separate content with a designed divider. Spacer: Add space between elements. Text Path: Attach your text to a path. And counting… 🚀 Enhance your website High-performing websites: Website performance impacts your visitors’ experience and search result ranking. Elementor, in partnership with Google Chrome, continuously enhances performance without compromising design. Key features include: Reduced DOM output: Streamlined HTML structure for faster rendering. Improved media file loading: Optimized loading of images, videos, and other media assets. Reduced CSS and JS files: Minimized stylesheets and scripts individually loaded only on demand for quicker loading times. Lazy loading: Deferred loading of non-critical resources to improve initial page load speed. Faster font loading: Efficient delivery of web fonts to enhance text rendering speed. Optimized front-end asset loading: Efficient loading of assets like JavaScript and CSS to minimize render-blocking. Element caching: Cache frequently accessed design elements to reduce server response time and enhance overall performance. 🔥 Elementor Editor Pro features Create unparalleled websites while saving time, money and resources with Elementor Editor Pro’s full website builder. Get access to 100+ professional widgets, features, and tools. Editor Pro design widgets: Posts: Display your blog posts with customizable layouts and styles. Share Buttons: Allow visitors to easily share your content on various social media platforms. Portfolio: Showcase your work or projects with stunning portfolio layouts. Slides: Create dynamic slideshows with custom animations and transitions. Form: Design and customize advanced forms for user interaction and data collection. Login: Add a login form or user registration module to your website. Nav Menu: Customize and style your website’s navigation menu for better user experience. Animated Headline: Create attention-grabbing headlines with animated effects. Price Table: Display pricing plans or packages in a structured and visually appealing format. Price List: Showcase a list of prices or services with customizable styling options. Gallery: Create beautiful image galleries with various layout options and lightbox support. Flip Box: Add interactive flip animations to highlight content or features. Call to Action: Encourage user interaction and conversions with compelling call-to-action sections. Media Carousel: Showcase a carousel of media files such as images or videos. Testimonial Carousel: Display client testimonials in a carousel format for social proof. Nested Carousel: Create nested carousels for more complex content organization. Loop Carousel: Display content in a looped carousel for continuous viewing. Table of Contents: Generate a table of contents for longer articles or guides to improve navigation. Countdown: Add countdown timers to create urgency for promotions or events. Facebook Page: Embed your Facebook page feed or content onto your website. Blockquote: Highlight quotes or testimonials with stylish formatting options. Template: Save and reuse design templates for consistent branding and layout. Reviews: Showcase customer reviews and ratings to build trust and credibility. Facebook Button: Add buttons to promote interactions with your Facebook page or content. Facebook Embed: Embed Facebook posts or content onto your website. Facebook Comments: Enable Facebook comments on your website’s pages or posts. PayPal Button: Integrate PayPal buttons for easy online payments. Stripe Button: Integrate Stripe payment buttons to facilitate secure online transactions. Lottie Widget: Add Lottie animations to enhance visual appeal and engagement. Code Highlight: Display code snippets with syntax highlighting for better readability. Video Playlist: Create and customize playlists for video content on your website. Mega Menu: Customize advanced menus for better navigation and displaying complex content. Off Canvas: Create off-canvas areas that slide in to show extra info or menus without cluttering the main layout. Editor Pro theme widgets: Build and customize all the key parts of your website including headers, footers, 404 page, global archives, and more… Post Title: Customize the title of individual blog posts or pages. Post Excerpt: Display a brief summary or teaser of your blog posts. Post Content: Customize the main content area of your blog posts or pages. Featured Image: Set and customize featured images for blog posts or pages. Author Box: Display author information and bios on blog posts. Post Comments: Customize the appearance and functionality of comments sections on your website. Post Navigation: Add navigation links to adjacent posts for easy browsing. Post Info: Display additional information about blog posts, such as author and date. Site Logo: Upload and customize your website’s logo for branding purposes. Site Title: Customize the title of your website. Page Title: Customize the title of individual pages. Search Bar: Add a search bar to allow users to search your website’s content. Breadcrumbs: Display hierarchical navigation paths for better user navigation. Sitemap: Generate a sitemap for better search engine indexing and user navigation. Loop Grid: Design and customize grid layouts for blog post archives or product listings. Editor Pro WooCommerce widgets: Design and customize a complete online shopping experience across your entire website. Product: Display individual products with customizable layouts and styles. Breadcrumbs: Display hierarchical navigation paths for better user navigation within your store. Product Title: Customize the title of individual products. Product Images: Set and customize images for product listings. Product Price: Display the price of individual products. Add To Cart: Add customizable add to cart buttons for easy purchasing. Product Rating: Display ratings and reviews for products. Product Stock: Display stock availability for products. Product Meta: Display additional information about products, such as SKU and categories. Product Content: Customize the main content area of product descriptions. Short Description: Display brief summaries or teasers of products. Product Data Tabs: Organize product information into tabbed sections for better organization. Additional Information: Display additional details about products, such as dimensions and weight. Product Related: Showcase related products to encourage additional purchases. Upsells: Promote upsell products to increase average order value. Products: Display a grid or list of products with customizable settings. Custom Add To Cart: Customize the add to cart button for specific products. WooCommerce Pages: Design and customize WooCommerce-specific pages, such as the cart and checkout pages. Product Categories: Display product categories for easy navigation within your store. Menu Cart: Display a cart icon in your navigation menu for easy access to the shopping cart. Cart: Customize the appearance and functionality of the shopping cart page. Checkout: Customize the appearance and functionality of the checkout page. My Account: Customize the appearance and functionality of the customer account area. Purchase Summary: Display a summary of purchases during the checkout process. WooCommerce Notices: Customize the appearance and functionality of WooCommerce notices, such as order confirmation messages. Build professional websites with Elementor Editor Pro! 🔒 Security and compliance Elementor places a paramount focus on security, evident through our acquisition of industry certifications such as ISO/IEC 27001, ISO/IEC 27017, ISO/IEC 27018, ISO/IEC 27701, and SOC 2 Type II. These certifications underscore our commitment to implementing robust security measures and highlight our dedication to adhering to recognized industry standards. We encourage ethical security research through our Bug Bounty program. We collaborate with leading bug bounty services to provide opportunities for researchers to report vulnerabilities in our services. Our bounty programs include a triage team available 24/7/365. For more information: Trust Center. ♿ Accessibility best practices Elementor offers accessibility tools and enhancements to help you provide a better experience for all users. Including HTML 5 semantic, full keyboard navigation menu, ongoing improvement of features, widget, and more. 🌐 Translated to 63+ languages, includes RTL support Elementor supports multiple languages, typographies, and RTL, with editor translations in over 63 languages. It’s also compatible with WPML, Polylang, TranslatePress, Weglot, and more. To contribute, add a new language via translate.wordpress.org. See our guide on how to translate and localize the plugin. 🧩 Use of 3rd-party services To improve the user experience, Elementor may use the following 3rd party services if the required feature is enabled: Google Fonts are loaded to add additional fonts to your website. Google’s TOS and Privacy Policy apply. Some Elementor features require loading assets from Elementor.com. These assets are not used for tracking unless explicitly stated, and require your approval and manual opt-in. Learn more in our TOS and Privacy Policy. 📧 Related products by Elementor Image Optimization: Superior image compression for faster, high-quality website performance. Email Deliverability: Reliable email management without SMTP plugins, keeping your communications streamlined and efficient. Web Accessibility: Enhances website usability for individuals with disabilities. Ally is designed to help web creators make their websites more inclusive. It scans, detects, and remediates key accessibility violations, working seamlessly on all WordPress and Elementor websites. 📣 See what our users have to say “Elementor is hands down the best page builder out there” – ★★★★★ Graphicvision1 “An incredibly user-friendly plugin” – ★★★★★ Hyeyoga “Easily, my most used WP plugin” – …