Adbot Tracking Platform vs Machete

Adbot helps you connect and maintain your marketing measurement stack — Google Tag Manager, Google Analytics 4, Google Ads, and Google Search Console — from a single WordPress admin screen. Features: Guided onboarding wizard. Google OAuth connection to your Google marketing accounts. One-click Google Tag Manager container injection (head + body snippet) with an admin-exclusion toggle. Automated audit of your GTM container (tags, triggers, gaps, a tracking health score). Optional paid audit-apply feature via Paystack. External Services This plugin sends data to third-party services to provide its functionality. No external requests are made until you explicitly start the connection flow in the plugin UI. The plugin stores an opt-in flag (adbot_consent_given) and refuses to contact any external service until the flag is true. The plugin communicates only with the Adbot Tracking backend service (https://adbot-tracking-platform.vercel.app). The same API will later be served from https://tracking.adbot.co.za when DNS is migrated; until then the plugin uses the Vercel deployment URL. The Adbot backend then relays authorized requests to the following services on your behalf: Adbot Tracking backend (https://adbot-tracking-platform.vercel.app/api/wp) — the proxy/service your WordPress site talks to. Terms & privacy: https://adbot.co.za Google OAuth and Google APIs (called server-side by the Adbot backend) — authenticates and accesses the Google services you choose to connect (Tag Manager, Analytics, Ads, Search Console). Terms: https://policies.google.com/terms · Privacy: https://policies.google.com/privacy Supabase (called server-side by the Adbot backend) — stores the account linkage and encrypted OAuth tokens. Terms: https://supabase.com/terms · Privacy: https://supabase.com/privacy Paystack (called server-side by the Adbot backend) — processes payments if you enable the paid audit-apply feature. Terms: https://paystack.com/za/terms · Privacy: https://paystack.com/za/terms?q=/privacy Data sent from your WordPress site to the Adbot backend: site URL, site name, WordPress version, admin email (when the site first registers with the backend), and — per feature — the Google container you choose, the audit parameters you run, and the payment reference you verify. The WordPress site never sees, stores, or transmits your Google OAuth tokens directly; those live on the Adbot backend and are encrypted at rest. Credits Adbot brand and logo: © Adbot. Used with permission for the official Adbot plugin. Google product logos (Tag Manager, Google Analytics, Google Ads, Google Search Console) are trademarks of Google LLC. Used for identification purposes in accordance with Google’s brand guidelines.

Machete is a simple suite of tools that solves common WordPress annoyances using as few resources as possible. Machete doesn’t cover every single use case, but there is a huge amount of sites that would require less plugins if they used Machete. All Machete tools have two things in common: they solve problems faced by many web developers and they do it using as few server resources as possible. So far, Machete includes the following tools: WordPress Optimization WordPress places a lot of code inside the tag just to keep backward compatibility or to enable optional features. You can disable most of it and save some time from each page request while making your installation safer. Cookies & GDPR Warning We know you hate cookie warning bars. Well, this is the least hateable cookie bar you’ll find. It is really light, doesn’t affect your PageSpeed score and plays well with static cache plugins. Analytics and custom code You don’t need a zillion plugins to perform easy tasks like inserting a verification meta tag (Google Search Console, Bing, Pinterest), a json-ld snippet or a custom stylesheet (Google Fonts, Print Styles, accessibility tweaks…). The Google Analytics and Google Tag Manager tracking codes are PageSpeed optimized, GPDR friendly. Maintenance mode The maintenance mode that ships with WordPress is just a basic lock-down that is activated whenever you do a major update. With machete Maintenance Mode you can hide your unfinished page from visitors and search engines, give your clients a secure temporary access and lock your site without affecting your SEO. Post & Page cloner Adds a “duplicate” link to post, page and most post types lists. Also adds “copy to new draft” function to the post editor. Social Sharing Buttons Social sharing done the Machete way. The icons are made as a custom webfont embedded in a minified CSS file that only weighs 5.8KB. The sharing actions use each platform’s native share URL. WooCommerce Utils WooCommerce was designed to work for every possible use case, but that often leads to unexpected behavior. These simple fixes can improve the WooCommerce user experience by making it behave as clients expect.