Adbot Tracking Platform vs Koko Analytics – Privacy-Friendly WordPress Analytics

Adbot helps you connect and maintain your marketing measurement stack — Google Tag Manager, Google Analytics 4, Google Ads, and Google Search Console — from a single WordPress admin screen. Features: Guided onboarding wizard. Google OAuth connection to your Google marketing accounts. One-click Google Tag Manager container injection (head + body snippet) with an admin-exclusion toggle. Automated audit of your GTM container (tags, triggers, gaps, a tracking health score). Optional paid audit-apply feature via Paystack. External Services This plugin sends data to third-party services to provide its functionality. No external requests are made until you explicitly start the connection flow in the plugin UI. The plugin stores an opt-in flag (adbot_consent_given) and refuses to contact any external service until the flag is true. The plugin communicates only with the Adbot Tracking backend service (https://adbot-tracking-platform.vercel.app). The same API will later be served from https://tracking.adbot.co.za when DNS is migrated; until then the plugin uses the Vercel deployment URL. The Adbot backend then relays authorized requests to the following services on your behalf: Adbot Tracking backend (https://adbot-tracking-platform.vercel.app/api/wp) — the proxy/service your WordPress site talks to. Terms & privacy: https://adbot.co.za Google OAuth and Google APIs (called server-side by the Adbot backend) — authenticates and accesses the Google services you choose to connect (Tag Manager, Analytics, Ads, Search Console). Terms: https://policies.google.com/terms · Privacy: https://policies.google.com/privacy Supabase (called server-side by the Adbot backend) — stores the account linkage and encrypted OAuth tokens. Terms: https://supabase.com/terms · Privacy: https://supabase.com/privacy Paystack (called server-side by the Adbot backend) — processes payments if you enable the paid audit-apply feature. Terms: https://paystack.com/za/terms · Privacy: https://paystack.com/za/terms?q=/privacy Data sent from your WordPress site to the Adbot backend: site URL, site name, WordPress version, admin email (when the site first registers with the backend), and — per feature — the Google container you choose, the audit parameters you run, and the payment reference you verify. The WordPress site never sees, stores, or transmits your Google OAuth tokens directly; those live on the Adbot backend and are encrypted at rest. Credits Adbot brand and logo: © Adbot. Used with permission for the official Adbot plugin. Google product logos (Tag Manager, Google Analytics, Google Ads, Google Search Console) are trademarks of Google LLC. Used for identification purposes in accordance with Google’s brand guidelines.

Koko Analytics gives you WordPress analytics inside your dashboard without sending visitor data to an external service. See your pageviews, visitors, top pages, and referrers while keeping analytics data on your own server. It is built for privacy from the start. Koko Analytics can be used without cookies and does not process or store personal data. That makes it suitable for GDPR, CCPA, and PECR-friendly website statistics. It is also built for speed. Koko Analytics adds less than 1 KB to your HTML, works with cached pages, and bypasses WordPress for its optimized collection endpoint. Why choose Koko Analytics? Privacy-friendly analytics Koko Analytics is privacy-friendly analytics for WordPress. No personal data is processed or stored, all measurements are anonymous, and nothing is shared with a third-party analytics platform. Lightweight website statistics Koko Analytics is lightweight analytics. It adds less than 1 kilobyte of data to your HTML and is fully compatible with pages served from any kind of cache. WordPress is bypassed entirely for its collection endpoint, making the impact on your site’s performance as close to zero as possible. A simple analytics dashboard Koko Analytics is simple analytics. There are no complicated reports to dig through. One dashboard page shows your important website statistics. Open source analytics Koko Analytics is open source analytics released under the GPL license, just like WordPress itself. It is built in the open, so anyone can verify how it works. No company can lock you in or take your analytics data away. Features WordPress analytics dashboard – View your website statistics directly inside WordPress admin. Top posts and pages – See which content gets the most visits. Referrer statistics – Find out which websites send traffic to your site. Path-based tracking – Track statistics for any URL, including archives and search pages. Returning visitor detection – Reliably detect returning visitors without cookies. Exclusion rules – Exclude visits from selected WordPress user roles or IP addresses. Historical data imports – Import statistics from Jetpack Stats, Plausible, or Burst Statistics. Automatic data cleanup – Remove historical data older than a chosen number of months or years. Popular posts output – Show your most visited posts or pages with a widget, Gutenberg block, or shortcode. Pageview counter – Show the total number of pageviews for a page with a shortcode or Gutenberg block. Koko Analytics Pro Koko Analytics Pro adds more reporting options for sites that need deeper analytics. Country statistics – See which countries your visitors come from. Technology reports – View browser, operating system, and device statistics. Custom event tracking – Track outbound link clicks, contact form submissions, add-to-cart actions, and more. Email reports – Receive periodic analytics reports in your inbox. Traffic spike alerts – Get notified by email when traffic changes quickly. View the Koko Analytics live demo or see Koko Analytics Pro pricing.