Adbot Tracking Platform vs Event Tracking for Gravity Forms

Adbot helps you connect and maintain your marketing measurement stack — Google Tag Manager, Google Analytics 4, Google Ads, and Google Search Console — from a single WordPress admin screen. Features: Guided onboarding wizard. Google OAuth connection to your Google marketing accounts. One-click Google Tag Manager container injection (head + body snippet) with an admin-exclusion toggle. Automated audit of your GTM container (tags, triggers, gaps, a tracking health score). Optional paid audit-apply feature via Paystack. External Services This plugin sends data to third-party services to provide its functionality. No external requests are made until you explicitly start the connection flow in the plugin UI. The plugin stores an opt-in flag (adbot_consent_given) and refuses to contact any external service until the flag is true. The plugin communicates only with the Adbot Tracking backend service (https://adbot-tracking-platform.vercel.app). The same API will later be served from https://tracking.adbot.co.za when DNS is migrated; until then the plugin uses the Vercel deployment URL. The Adbot backend then relays authorized requests to the following services on your behalf: Adbot Tracking backend (https://adbot-tracking-platform.vercel.app/api/wp) — the proxy/service your WordPress site talks to. Terms & privacy: https://adbot.co.za Google OAuth and Google APIs (called server-side by the Adbot backend) — authenticates and accesses the Google services you choose to connect (Tag Manager, Analytics, Ads, Search Console). Terms: https://policies.google.com/terms · Privacy: https://policies.google.com/privacy Supabase (called server-side by the Adbot backend) — stores the account linkage and encrypted OAuth tokens. Terms: https://supabase.com/terms · Privacy: https://supabase.com/privacy Paystack (called server-side by the Adbot backend) — processes payments if you enable the paid audit-apply feature. Terms: https://paystack.com/za/terms · Privacy: https://paystack.com/za/terms?q=/privacy Data sent from your WordPress site to the Adbot backend: site URL, site name, WordPress version, admin email (when the site first registers with the backend), and — per feature — the Google container you choose, the audit parameters you run, and the payment reference you verify. The WordPress site never sees, stores, or transmits your Google OAuth tokens directly; those live on the Adbot backend and are encrypted at rest. Credits Adbot brand and logo: © Adbot. Used with permission for the official Adbot plugin. Google product logos (Tag Manager, Google Analytics, Google Ads, Google Search Console) are trademarks of Google LLC. Used for identification purposes in accordance with Google’s brand guidelines.

Gravity Forms has launched an official Google Analytics Add-on. It is the successor to this plugin. This plugin provides an easy way to add event tracking to your Gravity Forms using Google Analytics and Google Tag Manager. This plugin support Google Analytics 3 and Google Analytics 4. Also supports: Pagination events JS only events Google Tag Manager Setup Guide Looking for help setting things up? Read Our Setup Guide Minimum Requirements Gravity Forms 2.5 Google Analytics Universal Analytics v3 Google Tag Manager (optional) Features Submit events to Google Analytics using the Measurement Protocol, JavaScript, or using Google Tag Manager Add multiple event feeds with conditionals Custom event categories, actions, labels and even values Track form pagination events Dynamic event value on payment forms (integration with the payment add-ons including Paypal Standard, PayPal Pro, Stripe, etc…) For payment based forms, you can leave the value blank to convert using the total payment amount. Development happens on GitHub. Please Rate the Plugin or Give Back to show support. Get the official Gravity Forms Google Analytics Add-on The official Gravity Forms add-on is here and is the successor to this plugin. Find out more details about the Gravity Forms Google Analytics Add-on.