Ad Commander – Ad Manager for Banners, AdSense, Ad Networks vs Smush – Image Optimization, Compression, Lazy Load, WebP & CDN

Ad Commander is a lightweight ad manager for WordPress. Create banner image ads, Google AdSense ads, Amazon Associates ads, and ad network ads. Display them with shortcodes, blocks, automatic inserts, or template tags. AI agents can access your ads and stats to help manage campaigns. Create groups of rotating banner ads or randomly displaying ads. Insert ads with shortcodes, template tags, blocks, or automatic inserts. Inject scripts into the header or footer of your site. Some key features of Ad Commander include: Create individual ads or groups of randomizing, rotating, or manually sorted ads Sell ads with WooCommerce integration AdSense ad type with direct AdSense account integration, manually built ad units, or simple code pasting Track impressions and clicks and generate reports for ads Support for AMP ads with amp-pixel and amp-analytics tracking Inject ads or groups using shortcodes, template tags, blocks, or automatic inserts Conditionally display ads with content targeting options Organize ads by campaign and advertiser Display “Advertisement” or other required labels above ads for regulatory compliance Add custom code before and after ads or groups Dynamically create an ads.txt and manage it in the WordPress admin Works with Gutenberg, classic editor, Elementor, and other page builders AI Agent features (WordPress 6.9 and up): Ad Commander supports the WordPress Abilities API, exposing key features to MCP-compatible AI agents like Claude or ChatGPT. From your AI agent, you can: Pull report data by ad, group, campaign, advertiser, or date range Fetch a list of ads along with their groups, campaigns, and advertisers Get detailed information about individual ads Ad Commander Pro extends agent capabilities further — including the ability to publish and unpublish ads. AdSense users: Ad Commander integrates directly with your AdSense account to make implementing AdSense and AMP ads quick and easy. Simply connect an account and choose from a searchable, sortable list of ad units. Alternatively, build your ads manually or paste in code. Documentation | Support Demo Video Creating rotating banner ads Connecting AdSense Ad Commander core is free to download and use. Ad Commander Pro has additional advanced features. Visit our website to learn more about Ad Commander Pro. Some Pro features include: Allow AI agents to publish and unpublish ads Additional WooCommerce integration features Allow ad purchasers to submit and edit their ads Sync ad groups by campaign Automatically convert AdSense ads to AMP ads Google Analytics (GA4) or other third-party analytics tracking for impressions and clicks Consent via IAB TCF v2.2 compatible Consent Management Platforms Max ad displays per page load (only display an ad once per page) Expire ads by date or maximum stats Advanced automatic insert positions Automatic inserts for bbPress and BuddyPress Lazy load ads when they enter the viewport Popup ads Sticky ads Visitor targeting options Click fraud prevention Geotargeting with MaxMind IP databases Content and visitor targeting for groups and automatic inserts Display groups in a grid layout Weighted or evenly distributed ad impressions Priority email support All Features

Compress images, optimize images, and enable image lazy load automatically with the powerful Smush image optimizer to keep your WordPress site fast, without losing quality. Smush makes it easy to optimize images, compress images, and deliver images faster across your entire WordPress site. This all-in-one image optimizer automatically reduces image file sizes, enables image lazy load, and serves modern formats like WebP and AVIF, all without breaking image quality or adding extra work. Whether you’re running a blog, store, or portfolio, Smush helps you optimize images at scale and keep your site fast with a trusted WordPress image optimizer. Trusted by 1+ Million Sites | 4.8/5 Star Rating Get everything you need to optimize images and speed up your site. Smush works out of the box with no complicated setup – just install and let it handle the rest. Compress images without losing quality Reduce image file size automatically while keeping your images sharp and clear. Smush is an easy-to-use image optimizer which let’s you compress images using both lossless and lossy compression, giving you the best balance of quality and performance without extra work. You can also compress images outside the media library using Directory Smush, making it easy to optimize images stored in theme folders, plugins, or other directories on your server. Lazy load images for faster pages Enable image lazy load across your site so images load only when needed. This image optimizer improves initial page speed and creates a smoother experience for visitors without extra configuration. Serve WebP and AVIF images automatically (PRO) Convert images to WebP and AVIF and serve them automatically to supported browsers. Smush helps you optimize images using next-gen formats to reduce file size and improve load times across your WordPress site. Deliver images faster with an Image CDN (PRO) Serve images through a global image CDN to reduce latency and improve load times for visitors around the world. 119 global CDN servers Up to 500 GB of bandwidth Faster image delivery based on visitor location Improved performance for image-heavy and high-traffic sites Automatically resize and fix image dimensions (PRO) Eliminate common PageSpeed warnings and improve layout stability with automatic image sizing. Smush dynamically resizes images to perfectly fit their containers, regardless of original size, helping fix the “Properly size images” warning in Google PageSpeed Insights. It also automatically adds missing width and height attributes to your images, improving rendering speed and reducing layout shifts. This helps you meet the “Ensure images have explicit width and height” recommendation without any manual work. Optimize your entire site, automatically Smush works across your whole site as a powerful image optimizer to optimize images as you upload them and maintain performance over time without manual work. Optimize images automatically on upload Compress images in bulk or individually Works with your existing media library No need to re-upload images Enable image lazy load across your site Convert images to WebP and AVIF Deliver images with an integrated image CDN Automatically resize and serve correctly sized images Optimize images outside the media library with Directory Smush Built for performance Smush improves page speed and overall performance by reducing image weight and improving how images are delivered. Reduce page load times Improve user experience Better performance for image-heavy pages Supports image lazy load and preload images (PRO) for faster perceived performance Works with your existing setup Smush is built to work with your current WordPress setup, including popular themes, page builders, and plugins. Compatible with Gutenberg, Elementor, WPBakery, and more Works with WooCommerce stores No need to change your workflow Easy to enable and configure Designed to be simple You don’t need to be a performance expert to optimize images with Smush image optimizer. Works out of the box Simple settings when you need them No technical knowledge required Safe to use on any site Why choose Smush? There are plenty of image optimization plugins, but Smush focuses on making it easy to optimize images, compress images, and improve performance without complexity. As a leading WordPress image optimizer, Smush gives you powerful optimization tools without the technical hassle. Trusted by over 1 million WordPress users Built specifically for WordPress Regular updates and improvements Backed by the WPMU DEV team Get started in minutes Install Smush, activate it, and start to compress images, optimize images, and enable image lazy load right away. This easy-to-use image optimizer helps most sites see improvements immediately without changing how they upload or manage images. About Us WPMU DEV is a premium supplier of quality WordPress plugins, services and support. Learn more here: https://wpmudev.com/ Don’t forget to stay up to date on everything WordPress from the Internet’s number one resource: WPMU DEV Blog Hey, one more thing… we hope you enjoy our free offerings as much as we’ve loved making them for you! Contact and Credits Originally written by Alex Dunae at Dialect (dialect.ca, e-mail ‘alex’ at ‘dialect dot ca’), 2008-11.