Active Twist SEO + JSON-LD vs Smush – Image Optimization, Compression, Lazy Load, WebP & CDN

AI-Native SEO without the theater. Explicit signals. Deterministic output. No scoring. No upsells. Designed by Refusal Active Twist SEO intentionally refuses: Content scoring AI content generation Telemetry / tracking Upsells and feature gating Dashboard bloat designed to create dependency Instead, it focuses on explicit, inspectable SEO signals. Built for Modern Indexing Active Twist SEO is built for search engines and AI crawlers: Machine-readable Markdown export LLMs.txt generation Raw JSON-LD preview and override Deterministic schema selection by post type Explicit canonical ownership Robots.txt and sitemap controls Capability Comparison ✓ Rejects content scoring ✓ Rejects AI content generation ✓ Rejects upsells & feature gating ✓ Rejects telemetry / tracking ✓ Explicit canonical ownership ✓ Raw JSON-LD preview ✓ Markdown export for AI indexing ✓ LLMs.txt generation Most traditional SEO suites: • Include scoring systems • Include AI content tools • Gate features • Collect telemetry • Abstract canonical control • Hide structured data behind UI layers Our plugin focuses on the foundational mechanics of modern SEO: Core SEO Controls SEO title and meta description per post and page Canonical URL ownership and per-page override Robots meta control (index/noindex, follow/nofollow) Deterministic fallback logic for all fields Visible value source labels for all SEO fields (explicit, auto-generated, inherited) Search Preview Real-time Google search result preview Live title and meta description rendering Visual truncation and length guidance Preview reflects actual rendered output, not scores Structured Data (JSON-LD) Site-wide Organization and WebSite schema Optional LocalBusiness schema Per-post Article and BlogPosting schema Author (Person) schema sourced from WordPress user profiles BreadcrumbList generation Custom per-page JSON-LD override support Per-page schema modes: automatic, custom, or disabled Social Metadata Open Graph metadata for Facebook and LinkedIn Twitter Card metadata with configurable card type Per-post social title, description, and image overrides Deterministic fallback logic from SEO fields and featured images Live Facebook and Twitter share previews in the editor Markdown and AI Discovery Native HTML-to-Markdown conversion One-click Markdown download from post and page editor Markdown download available from post and page list views Machine-readable Markdown access via alternate content endpoint Explicit support for AI and indexing agents without tracking or content generation Site-Level SEO Files and Observability XML sitemap generation Virtual robots.txt editor llms.txt generation SEO Status dashboard with loopback inspection Canonical conflict detection Indexability and HTTP status reporting Lightweight 404 monitoring Site-wide health evaluation across recent public content Zero output buffering to ensure deterministic, low-overhead rendering Active Twist SEO is designed to be boring in the best possible way. It does not generate content using AI, it does not track your competitors, and it does not sell you upgrades. Most importantly, it does not phone home or collect user data—your SEO strategy stays on your server. It is designed to coexist safely with other SEO suites like Yoast or Rank Math, allowing you to gradually transition or use Active Twist as a lightweight alternative for specific deployments. When Active Twist SEO output is enabled, it takes explicit ownership of canonical tags to ensure a single, deterministic source of truth.

Compress images, optimize images, and enable image lazy load automatically with the powerful Smush image optimizer to keep your WordPress site fast, without losing quality. Smush makes it easy to optimize images, compress images, and deliver images faster across your entire WordPress site. This all-in-one image optimizer automatically reduces image file sizes, enables image lazy load, and serves modern formats like WebP and AVIF, all without breaking image quality or adding extra work. Whether you’re running a blog, store, or portfolio, Smush helps you optimize images at scale and keep your site fast with a trusted WordPress image optimizer. Trusted by 1+ Million Sites | 4.8/5 Star Rating Get everything you need to optimize images and speed up your site. Smush works out of the box with no complicated setup – just install and let it handle the rest. Compress images without losing quality Reduce image file size automatically while keeping your images sharp and clear. Smush is an easy-to-use image optimizer which let’s you compress images using both lossless and lossy compression, giving you the best balance of quality and performance without extra work. You can also compress images outside the media library using Directory Smush, making it easy to optimize images stored in theme folders, plugins, or other directories on your server. Lazy load images for faster pages Enable image lazy load across your site so images load only when needed. This image optimizer improves initial page speed and creates a smoother experience for visitors without extra configuration. Serve WebP and AVIF images automatically (PRO) Convert images to WebP and AVIF and serve them automatically to supported browsers. Smush helps you optimize images using next-gen formats to reduce file size and improve load times across your WordPress site. Deliver images faster with an Image CDN (PRO) Serve images through a global image CDN to reduce latency and improve load times for visitors around the world. 119 global CDN servers Up to 500 GB of bandwidth Faster image delivery based on visitor location Improved performance for image-heavy and high-traffic sites Automatically resize and fix image dimensions (PRO) Eliminate common PageSpeed warnings and improve layout stability with automatic image sizing. Smush dynamically resizes images to perfectly fit their containers, regardless of original size, helping fix the “Properly size images” warning in Google PageSpeed Insights. It also automatically adds missing width and height attributes to your images, improving rendering speed and reducing layout shifts. This helps you meet the “Ensure images have explicit width and height” recommendation without any manual work. Optimize your entire site, automatically Smush works across your whole site as a powerful image optimizer to optimize images as you upload them and maintain performance over time without manual work. Optimize images automatically on upload Compress images in bulk or individually Works with your existing media library No need to re-upload images Enable image lazy load across your site Convert images to WebP and AVIF Deliver images with an integrated image CDN Automatically resize and serve correctly sized images Optimize images outside the media library with Directory Smush Built for performance Smush improves page speed and overall performance by reducing image weight and improving how images are delivered. Reduce page load times Improve user experience Better performance for image-heavy pages Supports image lazy load and preload images (PRO) for faster perceived performance Works with your existing setup Smush is built to work with your current WordPress setup, including popular themes, page builders, and plugins. Compatible with Gutenberg, Elementor, WPBakery, and more Works with WooCommerce stores No need to change your workflow Easy to enable and configure Designed to be simple You don’t need to be a performance expert to optimize images with Smush image optimizer. Works out of the box Simple settings when you need them No technical knowledge required Safe to use on any site Why choose Smush? There are plenty of image optimization plugins, but Smush focuses on making it easy to optimize images, compress images, and improve performance without complexity. As a leading WordPress image optimizer, Smush gives you powerful optimization tools without the technical hassle. Trusted by over 1 million WordPress users Built specifically for WordPress Regular updates and improvements Backed by the WPMU DEV team Get started in minutes Install Smush, activate it, and start to compress images, optimize images, and enable image lazy load right away. This easy-to-use image optimizer helps most sites see improvements immediately without changing how they upload or manage images. About Us WPMU DEV is a premium supplier of quality WordPress plugins, services and support. Learn more here: https://wpmudev.com/ Don’t forget to stay up to date on everything WordPress from the Internet’s number one resource: WPMU DEV Blog Hey, one more thing… we hope you enjoy our free offerings as much as we’ve loved making them for you! Contact and Credits Originally written by Alex Dunae at Dialect (dialect.ca, e-mail ‘alex’ at ‘dialect dot ca’), 2008-11.