Actirise – Advertising & Monetization vs SkylarkAds Advertisement Banner

🚀 Take your website monetization to the next level with Actirise Instantly transform your WordPress website into a revenue powerhouse. The Actirise plugin offers effortless monetization with seamless onboarding, automatic ad integration, and advanced tools like ads.txt management, consent management, and analytics. It’s your personal site kit for monetization, handling all the heavy lifting. With our self-service onboarding system, you can go from plugin install to live monetization in just a few steps — no technical knowledge required. Access much more demand than relying solely on Google AdSense or Amazon Ads; we connect you directly to our premium SSP partners. Our powerful and intuitive real-time auction solution gives you complete control over pricing and performance optimization. Functioning like an ad inserter to dynamically place advanced ads or use shortcodes, Actirise ensures accurate integration. We use AI to optimize ad pressure, formats, price floors, and CTR, ensuring high-growth revenue and improving overall ad performance. 🛠️ Key Features for Publishers Everything you need to monetize your WordPress site — in one powerful, easy-to-use plugin and without writing a line of code. Premium Ad Formats & Smart Placement – Our no-code technology uses smart XPath rules to find the best ad spots automatically, but you stay in the driver’s seat: easily enable or disable specific formats and fine-tune their configuration options to perfectly match your site’s layout and user experience. Core Web Vitals Optimizer – Preserve your SEO and Google rankings by eliminating layout shifts (CLS) with smart, pre-sized ad slots (Tip: We recommend enabling the PHP Tidy extension for optimal performance). Actirise-Hosted Ads.txt – Real-time, “set-and-forget” synchronization. We manage the technical updates for you, so your site stays compliant and ready for maximum auction pressure without any manual intervention. Actirise Analytics – Enable Actirise Analytics instantly for your website, and gain deep, real-time insights into your audience’s behavior. Page type detection – Automatically identify articles, homepages, categories, and more Custom variables support – Track your revenue in real time, segmented by post ID, author, category, and other native WordPress data. FastCMP – Our fully GDPR-compliant consent solution built for publishers CMP customization – Personalize your banner with your logo, brand colors, text, and vendor lists Google Consent Mode v2 – Enable privacy-compliant tracking based on user consent preferences Health Check Audit – Keep your site at peak performance with our real-time auditing tool. It automatically monitors critical technical errors and non-optimized settings regarding Ads.txt health, Core Web Vitals, ad placement availability, and CMP compliance to ensure you never miss out on potential revenue. URL opt-out – Exclude specific pages from monetization with a single click 🎨 Intuitive UI and streamlined configuration Actirise’s user interface is designed to be clear and accessible for all types of users — from beginners to advanced publishers. Step-by-step guidance, helpful tooltips, and real-time validation make the entire setup process smooth and stress-free. 📋 Third-Party service usage disclosure Our plugin may utilize third-party services under certain circumstances to enhance functionality. It is crucial for us to maintain transparency regarding the use of these services to ensure user awareness and legal compliance. Below are the details regarding third-party service usage: FlashBid (Actirise Advertisement System) Service Description: FlashBid, also known as Actirise Advertisement System, is utilized for specific advertising functionalities within the plugin. Service Link: Actirise Terms of Use and Privacy Policy: Actirise Privacy Policy FastCMP (Consent Management Platform) Service Description: FastCMP is utilized for managing consent and preferences regarding cookies and tracking scripts. Service Link: FastCMP Terms of Use and Privacy Policy: FastCMP Privacy Policy GitBook (AI Documentation Assistant) Service Description: An optional AI-powered assistant to provide instant answers based on our public documentation. Service Link: GitBook Terms of Service: GitBook Terms Privacy Policy: GitBook Privacy It’s imperative for us to make you aware of our reliance on these third-party services and to provide access to their terms of use and privacy policies. This ensures that your usage of our plugin remains in compliance with legal requirements. 📘 Documentation & support Need help or have questions? 📚 Read the full documentation 💬 Visit the support forum

SkylarkAds is a comprehensive advertisement management system for WordPress that allows you to create stunning ad banners with customizable designs, track views and clicks with detailed analytics, schedule campaigns, and optimize ad performance – all from your WordPress dashboard. Key Features Visual Banner Editor – Create beautiful ad banners with an intuitive visual editor Responsive Design – Banners automatically adapt to mobile and desktop devices Analytics & Tracking – Detailed view and click tracking with comprehensive reports Campaign Management – Schedule and manage advertising campaigns Google Analytics Integration – Seamless integration with Google Analytics Customizable Designs – Full control over colors, fonts, and layouts Performance Optimization – Lightweight and fast-loading banners Premium Features Upgrade to SkylarkAds Premium for advanced features: Advanced Analytics – Enhanced reporting and insights WYSIWYG Editor – Rich text editor for banner content Font Library – Access to premium fonts Visual Customization – Advanced styling options Campaign Automation – Automated campaign management External services This plugin connects to several external services to provide analytics tracking, advertisement serving, and premium functionality. Below is detailed information about each service, what data is sent, and when. Google Analytics This plugin loads Google Analytics tracking on your website when a Google Analytics tracking ID is configured in the plugin settings. It tracks page views across your entire website and also sends specific banner interaction data. What data is sent: Page view data for all pages on your website, user session information, and standard Google Analytics data. Additionally, banner-specific events including banner IDs, campaign IDs, view and click counts are sent both via the Measurement Protocol (server-side) and gtag events (client-side). When data is sent: Page view tracking occurs on every page load across your entire website when a Google Analytics tracking ID is configured in the plugin settings. Banner-specific events are sent both server-side and client-side when users view or click on banners. Service provider: Google LLC Terms of Service: https://marketingplatform.google.com/about/analytics/terms/us/ Privacy Policy: https://policies.google.com/privacy Google Tag Manager This plugin uses Google Tag Manager’s gtag.js library to load and configure Google Analytics tracking across your website. What data is sent: Page view data for all pages on your website, user session information, and standard Google Analytics tracking data as configured in your Google Analytics property. Additionally, banner-specific events are sent via gtag when users interact with banners. When data is sent: On every page load across your entire website when Google Analytics tracking ID is configured in the plugin settings. Banner events are sent in real-time when users view or click banners. Service provider: Google LLC Terms of Service: https://www.google.com/analytics/terms/tag-manager/ Privacy Policy: https://policies.google.com/privacy Google AdSense This plugin loads the Google AdSense script to enable AdSense functionality on your website. The script makes AdSense ad serving capabilities available but does not automatically display ads within banners. What data is sent: Standard AdSense data including user browsing context, page information, and publisher configuration for ad targeting and serving (when AdSense ads are actually displayed on your site). Additionally, banner interaction events are logged locally and sent via dataLayer for correlation with AdSense performance. When data is sent: When AdSense Publisher ID is configured in settings and the AdSense script is loaded on pages. Data transmission occurs when AdSense ads are displayed. Banner events are sent to dataLayer when users interact with banners. Service provider: Google LLC Terms of Service: https://www.google.com/adsense/terms Privacy Policy: https://policies.google.com/privacy Matomo Analytics (Optional) This plugin optionally supports Matomo analytics as an alternative to Google Analytics. It’s used for users who prefer self-hosted analytics solutions. What data is sent: Banner view and click data, campaign information, user interaction metrics, and page URLs (sent to your configured Matomo server). Banner events are sent both server-side via HTTP requests and client-side via the Matomo JavaScript tracker. When data is sent: Only when Matomo is manually configured by the user in plugin settings and analytics tracking is enabled. Banner events are sent in real-time when users interact with banners. Service provider: Your own Matomo installation or Matomo Cloud Terms of Service: Depends on your Matomo hosting provider Privacy Policy: Depends on your Matomo hosting provider License This plugin is licensed under the GPLv2 or later. This program is free software; you can redistribute it and/or modify it under the terms of the GNU General Public License as published by the Free Software Foundation; either version 2 of the License, or (at your option) any later version. This program is distributed in the hope that it will be useful, but WITHOUT ANY WARRANTY; without even the implied warranty of MERCHANTABILITY or FITNESS FOR A PARTICULAR PURPOSE. See the GNU General Public License for more details. You should have received a copy of the GNU General Public License along with this program; if not, write to the Free Software Foundation, Inc., 51 Franklin St, Fifth Floor, Boston, MA 02110-1301 USA For full license terms, visit: https://www.gnu.org/licenses/gpl-2.0.html