A ojo – Instant Quote Widget for Service Businesses vs Smush – Image Optimization, Compression, Lazy Load, WebP & CDN

Service businesses lose time on endless quote emails and low-intent enquiries. Visitors have no price orientation and drop off before you ever speak to them. A ojo turns your WordPress site into an instant quote engine: an embeddable widget that gives visitors ballpark estimates based on your rules, then converts them into qualified leads you can follow up with. Unlike typical “request a quote” plugins that just send a form submission, A ojo guides visitors through a structured quote flow, shows them an estimate range, and sends you a detailed lead via email or WhatsApp. Who this plugin is for A ojo is built for freelancers and SMEs that sell custom work, such as: Home renovation and repair businesses Solar installers and energy services Custom furniture, carpentry, interior design Digital agencies, designers, developers, IT consultants Any project-based business where price “depends on the job” You don’t need WooCommerce or a product catalog — A ojo works on top of your existing website with a simple widget embed. How it works Create your A ojo account and widget Tell A ojo what you do, your services, and how you usually price projects. The AI assistant bootstraps your quote logic, questions, and estimate ranges which you can fully edit. Connect the widget in WordPress — Install this plugin, paste your widget ID into the settings screen, and choose your default languages and brand options. Add the widget to any page — Insert the “A ojo Quote Widget” block (or shortcode) into landing pages, service pages, or your homepage. The widget loads inside an iframe and works with any theme or page builder. Start receiving qualified leads — Visitors answer a few structured questions, see an instant ballpark estimate, and submit their contact details. You receive an email (and optionally WhatsApp) with all answers and the calculated estimate so you can reply fast. Key features Instant ballpark estimates, not just forms — Show visitors a price range based on your own rules and modifiers so they understand whether you’re in their budget before they hit send. AI-assisted setup — A ojo’s onboarding assistant generates a complete starting configuration — services, questions, options, and estimate logic — so you don’t have to build complex calculators from scratch. Multi-language widget for Spain and beyond — Ship a widget that speaks Spanish, Basque, Catalan, and English from day one. Let visitors switch language directly inside the widget and configure your default language per site. Lead capture with rich context — Every submission includes all answers, the estimate output, and source metadata, so you know what the visitor wants before you reply. Email and WhatsApp notifications — Receive new leads by email using a reliable delivery service, and optionally via WhatsApp Business so you can respond from channels you already use. Provider dashboard (on A ojo) for control — Log into A ojo to tweak your quote logic, adjust estimate ranges, change questions, manage leads, and configure branding — without touching code. Works with any theme or builder — A ojo is rendered via a secure iframe. You can drop it into classic editor, Gutenberg, Elementor, or any other page builder without theme conflicts. SaaS reliability with GDPR in mind — A ojo runs on a multi-tenant SaaS backend with proper tenant isolation, secure storage, and GDPR-ready data handling, including deletion workflows. Why A ojo vs typical “request a quote” plugins Most “request a quote” plugins for WordPress focus on WooCommerce: they hide prices, replace the Add to Cart button and let customers send a quote request for product lists. Others are generic form builders where you must design your own fields and calculation logic from scratch. A ojo is different: Built from day one for project-based service businesses, not just product catalogs. Focused on instant estimates + qualification, not just sending emails. Uses AI-assisted setup to reduce configuration time dramatically. Designed as a Spain-first, multi-language widget that supports Spanish, Basque and Catalan out of the box. Use it alongside your existing contact forms, chat, or WooCommerce setup to pre-qualify leads and reduce wasted time. External Service This plugin connects to the A ojo SaaS platform to provide quote widget functionality. The external services are: A ojo API (api.aojo.es) — Handles widget configuration retrieval, API key validation, and lead submission processing. Data sent includes: your API key (for authentication), widget ID, and quote flow data when saving configuration via the dashboard. A ojo Widget (widget.aojo.es) — Serves the embeddable quote widget iframe. Data sent includes: the widget public ID to load the correct configuration. No visitor personal data is transmitted by the plugin itself; the widget collects visitor input within its own iframe context. These services are provided by A ojo: – Terms of Service: https://aojo.es/terms – Privacy Policy: https://aojo.es/privacy

Compress images, optimize images, and enable image lazy load automatically with the powerful Smush image optimizer to keep your WordPress site fast, without losing quality. Smush makes it easy to optimize images, compress images, and deliver images faster across your entire WordPress site. This all-in-one image optimizer automatically reduces image file sizes, enables image lazy load, and serves modern formats like WebP and AVIF, all without breaking image quality or adding extra work. Whether you’re running a blog, store, or portfolio, Smush helps you optimize images at scale and keep your site fast with a trusted WordPress image optimizer. Trusted by 1+ Million Sites | 4.8/5 Star Rating Get everything you need to optimize images and speed up your site. Smush works out of the box with no complicated setup – just install and let it handle the rest. Compress images without losing quality Reduce image file size automatically while keeping your images sharp and clear. Smush is an easy-to-use image optimizer which let’s you compress images using both lossless and lossy compression, giving you the best balance of quality and performance without extra work. You can also compress images outside the media library using Directory Smush, making it easy to optimize images stored in theme folders, plugins, or other directories on your server. Lazy load images for faster pages Enable image lazy load across your site so images load only when needed. This image optimizer improves initial page speed and creates a smoother experience for visitors without extra configuration. Serve WebP and AVIF images automatically (PRO) Convert images to WebP and AVIF and serve them automatically to supported browsers. Smush helps you optimize images using next-gen formats to reduce file size and improve load times across your WordPress site. Deliver images faster with an Image CDN (PRO) Serve images through a global image CDN to reduce latency and improve load times for visitors around the world. 119 global CDN servers Up to 500 GB of bandwidth Faster image delivery based on visitor location Improved performance for image-heavy and high-traffic sites Automatically resize and fix image dimensions (PRO) Eliminate common PageSpeed warnings and improve layout stability with automatic image sizing. Smush dynamically resizes images to perfectly fit their containers, regardless of original size, helping fix the “Properly size images” warning in Google PageSpeed Insights. It also automatically adds missing width and height attributes to your images, improving rendering speed and reducing layout shifts. This helps you meet the “Ensure images have explicit width and height” recommendation without any manual work. Optimize your entire site, automatically Smush works across your whole site as a powerful image optimizer to optimize images as you upload them and maintain performance over time without manual work. Optimize images automatically on upload Compress images in bulk or individually Works with your existing media library No need to re-upload images Enable image lazy load across your site Convert images to WebP and AVIF Deliver images with an integrated image CDN Automatically resize and serve correctly sized images Optimize images outside the media library with Directory Smush Built for performance Smush improves page speed and overall performance by reducing image weight and improving how images are delivered. Reduce page load times Improve user experience Better performance for image-heavy pages Supports image lazy load and preload images (PRO) for faster perceived performance Works with your existing setup Smush is built to work with your current WordPress setup, including popular themes, page builders, and plugins. Compatible with Gutenberg, Elementor, WPBakery, and more Works with WooCommerce stores No need to change your workflow Easy to enable and configure Designed to be simple You don’t need to be a performance expert to optimize images with Smush image optimizer. Works out of the box Simple settings when you need them No technical knowledge required Safe to use on any site Why choose Smush? There are plenty of image optimization plugins, but Smush focuses on making it easy to optimize images, compress images, and improve performance without complexity. As a leading WordPress image optimizer, Smush gives you powerful optimization tools without the technical hassle. Trusted by over 1 million WordPress users Built specifically for WordPress Regular updates and improvements Backed by the WPMU DEV team Get started in minutes Install Smush, activate it, and start to compress images, optimize images, and enable image lazy load right away. This easy-to-use image optimizer helps most sites see improvements immediately without changing how they upload or manage images. About Us WPMU DEV is a premium supplier of quality WordPress plugins, services and support. Learn more here: https://wpmudev.com/ Don’t forget to stay up to date on everything WordPress from the Internet’s number one resource: WPMU DEV Blog Hey, one more thing… we hope you enjoy our free offerings as much as we’ve loved making them for you! Contact and Credits Originally written by Alex Dunae at Dialect (dialect.ca, e-mail ‘alex’ at ‘dialect dot ca’), 2008-11.