| 2em | Shortcodes Ultimate – Content Elements | |
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| Metric | 2em | Shortcodes Ultimate – Content Elements |
|---|---|---|
| Rating | ★ 5.0 ★ | 4.9 ★ |
| Total reviews | 1 | ★ 5.9k |
| Active installs | 200+ | 400,000+ |
| Free plan | — | — |
2em and Shortcodes Ultimate – Content Elements are evenly matched on rating (5.0★ vs 4.9★) — the differentiator comes down to pricing fit, feature breadth, and which app's interaction pattern suits your team's workflow.
Shortcodes Ultimate – Content Elements has the larger user base (5,924 reviews vs 1), which usually maps to broader integration coverage, faster bug-fix cadence, and a deeper bench of community workflow patterns. 2em's smaller cohort can be an advantage for niche workflows where the bigger app has accumulated bloat.
Recommended evaluation path: install both apps' free tiers (where available) and run them in parallel on a small cohort for 7-14 days before committing. The data tables below show the per-feature breakdown — for most site owners the deciding factor will be a single integration or workflow detail that's hard to compare from listing pages alone.
This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical WordPress Plugin Directory listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.
Read each app's audit: 2em audit • Shortcodes Ultimate – Content Elements audit
| Keyword | 2em | Shortcodes Ultimate – Content Elements |
|---|---|---|
| faq | Not ranked | #12 |
| live support | Not ranked | #43 |
No tracked changes.
2em (5.0★, 1 reviews) and Shortcodes Ultimate – Content Elements (4.9★, 5,924 reviews) are essentially tied on rating. Look at review velocity and individual reviewer quotes — both visible on each app's detail page — to differentiate.
2em holds the higher average rating (5.0★ vs 4.9★). That is the one dimension AppRanks can separate them on here — read both apps' detail pages for the feature breakdown and recent listing changes.
Both apps are one-click installs from the WordPress Plugin Directory. Shortcodes Ultimate – Content Elements has the deeper published review base (5,924 vs 1), which often — though not always — accompanies better-tested setup docs. AppRanks doesn't measure setup time directly: read the recent reviews on each app's detail page for user-reported install experience.
2em typically suits early-stage and growth-mode teams based on its published review base (1 reviews). Shortcodes Ultimate – Content Elements typically suits established teams with steady usage based on its published review base (5,924 reviews). A larger review base generally means the app has been exercised at scale — relevant if you are processing high volume or handling enterprise compliance requirements.
Migration support varies by app and category. 2em and Shortcodes Ultimate – Content Elements both publish their export options on their marketplace listing pages (or in their support docs); some apps offer one-click import from competitors, others require CSV. The fastest check: search "import from 2em" in each app's help center. AppRanks does not track migration tooling directly — this is a category-specific capability worth verifying before commitment.
