Side-by-side comparison · 24 data points
Add the enhanced Smart Site Search and Product Filter extension to your WooCommerce store and increase conversion rates.
| Smart Search & Product Filter | Variation Swatches and Photos | |
|---|---|---|
| Tagline | ||
| Description | ||
| Screenshots | — | — |
| Languages | ||
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| Listed | — | — |
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Show color and image swatches instead of dropdowns for variable products.
| Metric | Smart Search & Product Filter | Variation Swatches and Photos |
|---|---|---|
| Rating | ★ 4.8 ★ | 3.8 ★ |
| Total reviews | ★ 33 | 6 |
| Free plan | ★ Yes | — |
| Pricing | ★ Free | $99/year |
Based on the data on this page, Smart Search & Product Filter is the stronger choice for most WooCommerce Marketplace store owners — 4.8★ vs Variation Swatches and Photos's 3.8★ is a meaningful gap that usually reflects real product or support quality differences across the user base.
On pricing, Smart Search & Product Filter offers a free tier (Free) while Variation Swatches and Photos starts at $99/year. For early-stage teams validating fit, the free-tier path lets you run the app on real workloads before committing budget.
Recommended by size: small/early-stage store owners who need fast install and low risk should default to Smart Search & Product Filter; mid-market and enterprise store owners with specific feature requirements should evaluate both — Variation Swatches and Photos's 6-review base may include the workflow context that matches your specific use case better than Smart Search & Product Filter's broader-but-shallower coverage.
This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical WooCommerce Marketplace listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.
Read each app's audit: Smart Search & Product Filter audit • Variation Swatches and Photos audit
| Keyword | Smart Search & Product Filter | Variation Swatches and Photos |
|---|---|---|
| form | #217 | #100 |
| payment | #217 | #100 |
Smart Search & Product Filter is the cheaper option — it offers a free plan (Free). Variation Swatches and Photos starts at $99/year. Both publish their pricing on the WooCommerce Marketplace; AppRanks mirrors what's listed on each refresh cycle.
Smart Search & Product Filter has the higher average rating (4.8★ from 33 reviews) compared to Variation Swatches and Photos (3.8★ from 6 reviews). Both are tracked daily by AppRanks, so the figures here update each refresh cycle.
Smart Search & Product Filter holds the higher average rating (4.8★ vs 3.8★). That is the one dimension AppRanks can separate them on here — read both apps' detail pages for the feature breakdown and recent listing changes.
Both apps are one-click installs from the WooCommerce Marketplace. Smart Search & Product Filter has the deeper published review base (33 vs 6), which often — though not always — accompanies better-tested setup docs. AppRanks doesn't measure setup time directly: read the recent reviews on each app's detail page for user-reported install experience.
Smart Search & Product Filter typically suits early-stage and growth-mode teams based on its published review base (33 reviews). Variation Swatches and Photos typically suits early-stage and growth-mode teams based on its published review base (6 reviews). A larger review base generally means the app has been exercised at scale — relevant if you are processing high volume or handling enterprise compliance requirements.
Migration support varies by app and category. Smart Search & Product Filter and Variation Swatches and Photos both publish their export options on their marketplace listing pages (or in their support docs); some apps offer one-click import from competitors, others require CSV. The fastest check: search "import from Variation Swatches and Photos" in each app's help center. AppRanks does not track migration tooling directly — this is a category-specific capability worth verifying before commitment.
