| Mailchimp | Avalara | |
|---|---|---|
| Tagline | — | — |
| Description | — | — |
| Screenshots | — | — |
| Languages | ||
| Platforms | ||
| Developer | ||
| Listed | — | — |
| Last updated | — | — |
| Metric | Mailchimp | Avalara |
|---|---|---|
| Rating | ★ 3.7 ★ | 2.4 ★ |
| Total reviews | 60 | ★ 63 |
| Free plan | Yes | Yes |
| Pricing | Free | Free |
| Built for Shopify | — | — |
Based on the data on this page, Mailchimp is the stronger choice for most WooCommerce Marketplace merchants — 3.7★ vs Avalara's 2.4★ is a meaningful gap that usually reflects real product or support quality differences across the user base. Pricing entry tiers: Mailchimp at Free, Avalara at Free. Check each app's tier structure for the capacity limits you actually need before deciding — the headline number is the same shape, but the gating shape per tier (apps, orders, integrations) varies. Recommended by store size: small/early-stage merchants who need fast install and low risk should default to Mailchimp; mid-market and enterprise merchants with specific feature requirements should evaluate both — Avalara's 63-review base may include the workflow context that matches your specific use case better than Mailchimp's broader-but-shallower coverage. This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical WooCommerce Marketplace listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.
Read each app's audit: Mailchimp audit • Avalara audit
| Keyword | Mailchimp | Avalara |
|---|---|---|
| form | #5 | #26 |
| woocommerce subscriptions | #5 | #26 |
| checkout | #5 | #26 |
| conditional | #5 | #26 |
| numbers | #5 | #26 |
No tracked changes.
Both Mailchimp and Avalara offer paid plans only. Mailchimp starts at Free; Avalara starts at Free. Compare the per-tier features in the Pricing section above before committing.
Mailchimp has the higher average rating (3.7★ from 60 reviews) compared to Avalara (2.4★ from 63 reviews). Both are tracked daily by AppRanks, so the figures here update each refresh cycle.
It depends on what you're optimizing for. Mailchimp fits better if you prioritize rating consistency; Avalara is the call if you need the larger user base. Read both apps' detail pages on AppRanks for the full feature breakdown, install counts, and recent listing changes.
Both apps are one-click installs from the WooCommerce Marketplace marketplace. Avalara has more onboarding documentation maturity (63 reviews vs 60), which usually translates to better-tested setup wizards and quicker time-to-value. AppRanks doesn't measure setup time directly — read the recent reviews on each app's detail page for merchant-reported install experience.
Mailchimp typically suits early-stage and growth-mode stores based on its review-base composition (60 reviews). Avalara aligns more with early-stage and growth-mode stores (63 reviews). Larger review bases generally mean the app has been load-tested at scale — relevant if you're processing high order volume or handling enterprise compliance requirements.
Migration support varies by app and category. Mailchimp and Avalara both publish their export options on their marketplace listing pages (or in their support docs); some apps offer one-click import from competitors, others require CSV. The fastest check: search "import from Mailchimp" in each app's help center. AppRanks does not track migration tooling directly — this is a category-specific capability worth verifying before commitment.
