Klaviyo vs Mailchimp

Based on the data on this page, Klaviyo is the stronger choice for most WooCommerce Marketplace store owners — 4.1★ vs Mailchimp's 3.7★ is a meaningful gap that usually reflects real product or support quality differences across the user base.

Pricing entry tiers: Klaviyo at Free, Mailchimp at Free. Check each app's tier structure for the capacity limits you actually need before deciding — the headline number is the same shape, but the gating shape per tier (seats, usage volume, integrations) varies.

Recommended by size: small/early-stage store owners who need fast install and low risk should default to Klaviyo; mid-market and enterprise store owners with specific feature requirements should evaluate both — Mailchimp's 61-review base may include the workflow context that matches your specific use case better than Klaviyo's broader-but-shallower coverage.

This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical WooCommerce Marketplace listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.

Is Klaviyo or Mailchimp cheaper?

Both Klaviyo and Mailchimp offer paid plans only. Klaviyo starts at Free; Mailchimp starts at Free. Compare the per-tier features in the Pricing section above before committing.

Which has better reviews, Klaviyo or Mailchimp?

Klaviyo has the higher average rating (4.1★ from 36 reviews) compared to Mailchimp (3.7★ from 61 reviews). Both are tracked daily by AppRanks, so the figures here update each refresh cycle.

Should I choose Klaviyo or Mailchimp?

Klaviyo holds the higher average rating (4.1★ vs 3.7★). That is the one dimension AppRanks can separate them on here — read both apps' detail pages for the feature breakdown and recent listing changes.

Which is faster to set up, Klaviyo or Mailchimp?

Both apps are one-click installs from the WooCommerce Marketplace. Mailchimp has the deeper published review base (61 vs 36), which often — though not always — accompanies better-tested setup docs. AppRanks doesn't measure setup time directly: read the recent reviews on each app's detail page for user-reported install experience.

Which works better for small vs large WooCommerce Marketplace store owners?

Klaviyo typically suits early-stage and growth-mode teams based on its published review base (36 reviews). Mailchimp typically suits early-stage and growth-mode teams based on its published review base (61 reviews). A larger review base generally means the app has been exercised at scale — relevant if you are processing high volume or handling enterprise compliance requirements.

Can I migrate data between Klaviyo and Mailchimp?

Migration support varies by app and category. Klaviyo and Mailchimp both publish their export options on their marketplace listing pages (or in their support docs); some apps offer one-click import from competitors, others require CSV. The fastest check: search "import from Klaviyo" in each app's help center. AppRanks does not track migration tooling directly — this is a category-specific capability worth verifying before commitment.