Side-by-side comparison · 24 data points
Run referral, influencer, ambassador, and affiliate programs your way. Recruit partners, customize commissions , create marketing campaigns, track referrals and sales, and automate payouts — all from one place, on a single-screen dashboard. The affiliate marketing plugin trusted by 6,000+ stores.
| Affiliate | B2B & Wholesale Suite | |
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B2B & Wholesale Suite is a complete, all-in-one solution for setting up a wholesale, B2B, or B2B + B2C hybrid store with WooCommerce.
| Metric | Affiliate | B2B & Wholesale Suite |
|---|---|---|
| Rating | ★ 4.5 ★ | 2.2 ★ |
| Total reviews | ★ 123 | 17 |
| Free plan | — | — |
| Pricing | $179/year | ★ $149/year |
Based on the data on this page, Affiliate is the stronger choice for most WooCommerce Marketplace store owners — 4.5★ vs B2B & Wholesale Suite's 2.2★ is a meaningful gap that usually reflects real product or support quality differences across the user base.
Pricing sits in similar territory: Affiliate at $179/year, B2B & Wholesale Suite at $149/year (within ~25% of each other on the entry tier). At this overlap, total cost of ownership comes from how per-tier capacity gates align with your order volume — confirm both apps' upgrade triggers against your projected scale before deciding.
Affiliate has the larger user base (123 reviews vs 17), which usually maps to broader integration coverage, faster bug-fix cadence, and a deeper bench of community workflow patterns. B2B & Wholesale Suite's smaller cohort can be an advantage for niche workflows where the bigger app has accumulated bloat.
Recommended by size: small/early-stage store owners who need fast install and low risk should default to Affiliate; mid-market and enterprise store owners with specific feature requirements should evaluate both — B2B & Wholesale Suite's 17-review base may include the workflow context that matches your specific use case better than Affiliate's broader-but-shallower coverage.
This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical WooCommerce Marketplace listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.
Read each app's audit: Affiliate audit • B2B & Wholesale Suite audit
| Keyword | Affiliate | B2B & Wholesale Suite |
|---|---|---|
| form | #116 | #243 |
| payment | #116 | #243 |
Both Affiliate and B2B & Wholesale Suite offer paid plans only. Affiliate starts at $179/year; B2B & Wholesale Suite starts at $149/year. Compare the per-tier features in the Pricing section above before committing.
Affiliate has the higher average rating (4.5★ from 123 reviews) compared to B2B & Wholesale Suite (2.2★ from 17 reviews). Both are tracked daily by AppRanks, so the figures here update each refresh cycle.
Affiliate holds the higher average rating (4.5★ vs 2.2★). That is the one dimension AppRanks can separate them on here — read both apps' detail pages for the feature breakdown and recent listing changes.
Both apps are one-click installs from the WooCommerce Marketplace. Affiliate has the deeper published review base (123 vs 17), which often — though not always — accompanies better-tested setup docs. AppRanks doesn't measure setup time directly: read the recent reviews on each app's detail page for user-reported install experience.
Affiliate typically suits early-stage and growth-mode teams based on its published review base (123 reviews). B2B & Wholesale Suite typically suits early-stage and growth-mode teams based on its published review base (17 reviews). A larger review base generally means the app has been exercised at scale — relevant if you are processing high volume or handling enterprise compliance requirements.
Migration support varies by app and category. Affiliate and B2B & Wholesale Suite both publish their export options on their marketplace listing pages (or in their support docs); some apps offer one-click import from competitors, others require CSV. The fastest check: search "import from B2B & Wholesale Suite" in each app's help center. AppRanks does not track migration tooling directly — this is a category-specific capability worth verifying before commitment.