| Metric | Instant Customer Feedback | Smartarget Reviews |
|---|---|---|
| Rating | ★ 5.0 ★ | 4.8 ★ |
| Total reviews | 1 | ★ 255 |
| Free plan | Yes | Yes |
| Pricing | Free plan available | Free plan available |
| Built for Shopify | — | — |
| Pricing tiers | ★ 4 tiers | 2 tiers |
| Listed features | 4 | 4 |
| Languages | 1 supported | 6 supported |
Instant Customer Feedback edges out Smartarget Reviews on rating (5.0★ vs 4.8★), but the gap is small enough that pricing fit and feature differentiation should drive the decision more than the headline number. Pricing entry tiers: Instant Customer Feedback at Free plan available, Smartarget Reviews at Free plan available. Check each app's tier structure for the capacity limits you actually need before deciding — the headline number is the same shape, but the gating shape per tier (apps, orders, integrations) varies. Smartarget Reviews has the larger user base (255 reviews vs 1), which usually maps to broader integration coverage, faster bug-fix cadence, and a deeper bench of community workflow patterns. Instant Customer Feedback's smaller cohort can be an advantage for niche workflows where the bigger app has accumulated bloat. Recommended by store size: small/early-stage merchants who need fast install and low risk should default to Instant Customer Feedback; mid-market and enterprise merchants with specific feature requirements should evaluate both — Smartarget Reviews's 255-review base may include the workflow context that matches your specific use case better than Instant Customer Feedback's broader-but-shallower coverage. This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical Wix App Market listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.
Read each app's audit: Instant Customer Feedback audit • Smartarget Reviews audit
| — |
| Keyword | Instant Customer Feedback | Smartarget Reviews |
|---|---|---|
| nps user feedback | #1 | #6 |
| user feedback surveys | #4 | #13 |
| feedback | #15 | #4 |
| customers items fees | #6 | #21 |
| items fees | #43 | #15 |
Both Instant Customer Feedback and Smartarget Reviews offer paid plans only. Instant Customer Feedback starts at Free plan available; Smartarget Reviews starts at Free plan available. Compare the per-tier features in the Pricing section above before committing.
Instant Customer Feedback has the higher average rating (5.0★ from 1 reviews) compared to Smartarget Reviews (4.8★ from 255 reviews). Both are tracked daily by AppRanks, so the figures here update each refresh cycle.
It depends on what you're optimizing for. Instant Customer Feedback fits better if you prioritize rating consistency; Smartarget Reviews is the call if you need the larger user base. Read both apps' detail pages on AppRanks for the full feature breakdown, install counts, and recent listing changes.
Both apps are one-click installs from the Wix App Market marketplace. Smartarget Reviews has more onboarding documentation maturity (255 reviews vs 1), which usually translates to better-tested setup wizards and quicker time-to-value. AppRanks doesn't measure setup time directly — read the recent reviews on each app's detail page for merchant-reported install experience.
Instant Customer Feedback typically suits early-stage and growth-mode stores based on its review-base composition (1 reviews). Smartarget Reviews aligns more with early-stage and growth-mode stores (255 reviews). Larger review bases generally mean the app has been load-tested at scale — relevant if you're processing high order volume or handling enterprise compliance requirements.
Migration support varies by app and category. Instant Customer Feedback and Smartarget Reviews both publish their export options on their marketplace listing pages (or in their support docs); some apps offer one-click import from competitors, others require CSV. The fastest check: search "import from Instant Customer Feedback" in each app's help center. AppRanks does not track migration tooling directly — this is a category-specific capability worth verifying before commitment.