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| Metric | MailChimp Email | Poptin Pop Ups Email Marketing |
|---|---|---|
| Rating | ★ 5.0 ★ | 4.9 ★ |
| Total reviews | 6 | ★ 1.2k |
| Free plan | — | ★ Yes |
| Pricing | Paid | Free plan available |
| Built for Shopify | — | — |
| Pricing tiers | 3 tiers | ★ 4 tiers |
| Listed features | 4 | 4 |
| Languages | 6 supported | 2 supported |
MailChimp Email and Poptin Pop Ups Email Marketing are evenly matched on rating (5.0★ vs 4.9★) — the differentiator comes down to pricing fit, feature breadth, and which app's interaction pattern suits your team's workflow. On pricing, Poptin Pop Ups Email Marketing offers a free tier (Free plan available) while MailChimp Email starts at Paid. The free option meaningfully reduces evaluation cost, particularly for stores at sub-1K monthly orders where the entry-paid tier can outpace the value delivered. Poptin Pop Ups Email Marketing has the larger user base (1,249 reviews vs 6), which usually maps to broader integration coverage, faster bug-fix cadence, and a deeper bench of community workflow patterns. MailChimp Email's smaller cohort can be an advantage for niche workflows where the bigger app has accumulated bloat. Recommended evaluation path: install both apps' free tiers (where available) and run them in parallel on a small cohort of orders for 7-14 days before committing. The data tables below show the per-feature breakdown — for most merchants the deciding factor will be a single integration or workflow detail that's hard to compare from listing pages alone. This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical Wix App Market listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.
Read each app's audit: MailChimp Email audit • Poptin Pop Ups Email Marketing audit
| — |
| — |
| Keyword | MailChimp | Poptin Pop Ups |
|---|---|---|
| send | #6 | #7 |
| grow your email | #181 | #1 |
| mailchimp | #7 | #14 |
| emails and | #251 | #2 |
| email sms | #25 | #2 |
Poptin Pop Ups Email Marketing is the cheaper option — it offers a free plan (Free plan available). MailChimp Email starts at Paid. Both publish their pricing on the Wix App Market marketplace; AppRanks mirrors what's listed on each refresh cycle.
MailChimp Email (5.0★, 6 reviews) and Poptin Pop Ups Email Marketing (4.9★, 1,249 reviews) are essentially tied on rating. Look at review velocity and individual reviewer quotes — both visible on each app's detail page — to differentiate.
It depends on what you're optimizing for. MailChimp Email fits better if you prioritize rating consistency; Poptin Pop Ups Email Marketing is the call if you need the larger user base. Read both apps' detail pages on AppRanks for the full feature breakdown, install counts, and recent listing changes.
Both apps are one-click installs from the Wix App Market marketplace. Poptin Pop Ups Email Marketing has more onboarding documentation maturity (1,249 reviews vs 6), which usually translates to better-tested setup wizards and quicker time-to-value. AppRanks doesn't measure setup time directly — read the recent reviews on each app's detail page for merchant-reported install experience.
MailChimp Email typically suits early-stage and growth-mode stores based on its review-base composition (6 reviews). Poptin Pop Ups Email Marketing aligns more with early-stage and growth-mode stores (1,249 reviews). Larger review bases generally mean the app has been load-tested at scale — relevant if you're processing high order volume or handling enterprise compliance requirements.
Migration support varies by app and category. MailChimp Email and Poptin Pop Ups Email Marketing both publish their export options on their marketplace listing pages (or in their support docs); some apps offer one-click import from competitors, others require CSV. The fastest check: search "import from MailChimp Email" in each app's help center. AppRanks does not track migration tooling directly — this is a category-specific capability worth verifying before commitment.
