MailChimp Newsletter vs Klaviyo

Based on the data on this page, MailChimp Newsletter is the stronger choice for most Wix App Market site owners — 5.0★ vs Klaviyo's 2.8★ is a meaningful gap that usually reflects real product or support quality differences across the user base.

On pricing, Klaviyo offers a free tier (Free plan available) while MailChimp Newsletter starts at Paid. The free option meaningfully reduces evaluation cost, particularly at low usage volumes where the entry-paid tier can outpace the value delivered.

Recommended by size: small/early-stage site owners who need fast install and low risk should default to MailChimp Newsletter; mid-market and enterprise site owners with specific feature requirements should evaluate both — Klaviyo's 13-review base may include the workflow context that matches your specific use case better than MailChimp Newsletter's broader-but-shallower coverage.

This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical Wix App Market listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.

Is MailChimp Newsletter or Klaviyo cheaper?

Klaviyo is the cheaper option — it offers a free plan (Free plan available). MailChimp Newsletter starts at Paid. Both publish their pricing on the Wix App Market; AppRanks mirrors what's listed on each refresh cycle.

Which has better reviews, MailChimp Newsletter or Klaviyo?

MailChimp Newsletter has the higher average rating (5.0★ from 6 reviews) compared to Klaviyo (2.8★ from 13 reviews). Both are tracked daily by AppRanks, so the figures here update each refresh cycle.

Should I choose MailChimp Newsletter or Klaviyo?

MailChimp Newsletter holds the higher average rating (5.0★ vs 2.8★). That is the one dimension AppRanks can separate them on here — read both apps' detail pages for the feature breakdown and recent listing changes.

Which is faster to set up, MailChimp Newsletter or Klaviyo?

Both apps are one-click installs from the Wix App Market. Klaviyo has the deeper published review base (13 vs 6), which often — though not always — accompanies better-tested setup docs. AppRanks doesn't measure setup time directly: read the recent reviews on each app's detail page for user-reported install experience.

Which works better for small vs large Wix App Market site owners?

MailChimp Newsletter typically suits early-stage and growth-mode teams based on its published review base (6 reviews). Klaviyo typically suits early-stage and growth-mode teams based on its published review base (13 reviews). A larger review base generally means the app has been exercised at scale — relevant if you are processing high volume or handling enterprise compliance requirements.

Can I migrate data between MailChimp Newsletter and Klaviyo?

Migration support varies by app and category. MailChimp Newsletter and Klaviyo both publish their export options on their marketplace listing pages (or in their support docs); some apps offer one-click import from competitors, others require CSV. The fastest check: search "import from MailChimp Newsletter" in each app's help center. AppRanks does not track migration tooling directly — this is a category-specific capability worth verifying before commitment.