Google Tag Manager GA4 vs UTM & Campaign Source Tracker

Based on the data on this page, Google Tag Manager GA4 is the stronger choice for most Wix App Market site owners — 5.0★ vs UTM & Campaign Source Tracker's 0.0★ is a meaningful gap that usually reflects real product or support quality differences across the user base.

Pricing entry tiers: Google Tag Manager GA4 at Free plan available, UTM & Campaign Source Tracker at Free plan available. Check each app's tier structure for the capacity limits you actually need before deciding — the headline number is the same shape, but the gating shape per tier (seats, usage volume, integrations) varies.

Recommended by size: small/early-stage site owners who need fast install and low risk should default to Google Tag Manager GA4; mid-market and enterprise site owners with specific feature requirements should evaluate both — UTM & Campaign Source Tracker's 0-review base may include the workflow context that matches your specific use case better than Google Tag Manager GA4's broader-but-shallower coverage.

This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical Wix App Market listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.

Is Google Tag Manager GA4 or UTM & Campaign Source Tracker cheaper?

Both Google Tag Manager GA4 and UTM & Campaign Source Tracker offer paid plans only. Google Tag Manager GA4 starts at Free plan available; UTM & Campaign Source Tracker starts at Free plan available. Compare the per-tier features in the Pricing section above before committing.

Should I choose Google Tag Manager GA4 or UTM & Campaign Source Tracker?

Google Tag Manager GA4 holds the higher average rating (5.0★ vs 0.0★). That is the one dimension AppRanks can separate them on here — read both apps' detail pages for the feature breakdown and recent listing changes.

Which is faster to set up, Google Tag Manager GA4 or UTM & Campaign Source Tracker?

Both apps are one-click installs from the Wix App Market. Google Tag Manager GA4 has the deeper published review base (1 vs 0), which often — though not always — accompanies better-tested setup docs. AppRanks doesn't measure setup time directly: read the recent reviews on each app's detail page for user-reported install experience.

Which works better for small vs large Wix App Market site owners?

Google Tag Manager GA4 typically suits early-stage and growth-mode teams based on its published review base (1 reviews). UTM & Campaign Source Tracker typically suits early-stage and growth-mode teams based on its published review base (0 reviews). A larger review base generally means the app has been exercised at scale — relevant if you are processing high volume or handling enterprise compliance requirements.

Can I migrate data between Google Tag Manager GA4 and UTM & Campaign Source Tracker?

Migration support varies by app and category. Google Tag Manager GA4 and UTM & Campaign Source Tracker both publish their export options on their marketplace listing pages (or in their support docs); some apps offer one-click import from competitors, others require CSV. The fastest check: search "import from UTM & Campaign Source Tracker" in each app's help center. AppRanks does not track migration tooling directly — this is a category-specific capability worth verifying before commitment.