Avantify Facebook Pixel & CAPI vs Insert Code

Why is it necessary to install a pixel on your store? What happens if you run ads without a pixel? Without a pixel, crucial customer information will be missed, and the opportunity for effective retargeting ads with the highest ROAS may be lost. However, with Avantify, we can help you collect customer actions and information so that you can run retargeting ads to increase conversion rates. Avantify supports all channels such as Facebook, TikTok, Twitter, Snapchat, and Pinterest, with the ability to track five important events: Page View: Every page that your visitors land on will be fully tracked through the pixel. View Content: When a visitor views a product page. Add To Cart: When a visitor adds an item to the cart. Initiate Checkout: When a visitor proceeds to checkout. Purchase: When a visitor places an order. By implementing Avantify and tracking these events, you can gather valuable insights about your customers and optimize your retargeting efforts, ultimately increasing your conversion rates.

Add custom code to your site in minutes — no developer needed. Insert Custom Code lets you add HTML, CSS and JavaScript snippets to the Head, Body or Footer of your site, sitewide or on specific pages only. Ready-Made Snippet Library Install popular tools in one click: Google Analytics 4, Google Tag Manager, Meta Pixel, TikTok Pixel, Pinterest Tag, LinkedIn Insight, Hotjar and Microsoft Clarity. Pick a template, fill in a field or two — done. Full Control Over Every Snippet Choose the language (JS, CSS or HTML), control script loading, enable or disable any snippet with a toggle, duplicate, reorder and manage everything from one clean dashboard. Privacy-Friendly by Design Assign a cookie consent category to each snippet — visitors who decline that category in a cookie banner won’t get the code. A simple way to keep your tracking GDPR-friendly. Turn on data to use Velo code in your snippets — a power feature for advanced users that basic code apps don’t offer. Perfect for analytics and tracking scripts, ad pixels, chat widgets, custom fonts and styling. Install the app, create your first snippet and publish.