Avantify Facebook Pixel & CAPI vs TWIPLA Website Intelligence

Why is it necessary to install a pixel on your store? What happens if you run ads without a pixel? Without a pixel, crucial customer information will be missed, and the opportunity for effective retargeting ads with the highest ROAS may be lost. However, with Avantify, we can help you collect customer actions and information so that you can run retargeting ads to increase conversion rates. Avantify supports all channels such as Facebook, TikTok, Twitter, Snapchat, and Pinterest, with the ability to track five important events: Page View: Every page that your visitors land on will be fully tracked through the pixel. View Content: When a visitor views a product page. Add To Cart: When a visitor adds an item to the cart. Initiate Checkout: When a visitor proceeds to checkout. Purchase: When a visitor places an order. By implementing Avantify and tracking these events, you can gather valuable insights about your customers and optimize your retargeting efforts, ultimately increasing your conversion rates.

Most analytics show you what happened. TWIPLA tells you what to do about it. Growth Engine, included from the Basic plan up, analyzes real visitor behavior – not a keyword tool’s guess – to surface opportunities that boost traffic and site performance. Every opportunity includes an action playbook with projected session and conversion lifts. Approve the playbook, and TWAIA drafts the content for you. Standard analytics miss 60 to 80% of your traffic to consent banners, ad blockers, and browser restrictions. TWIPLA’s tracking is cookieless, first-party, and privacy-compliant by default. Privacy modes align tracking with GDPR, CCPA and ePrivacy requirements, and let businesses collect data with no visitor consent under any law - so the cookie banner can go, wherever your visitors are in the world. Everything is one connected workflow, from observation to AI-powered action. Observe, analyze, understand and act from day one, on the Free plan too. The tools run on one setup, filters carry across them, and a number on one screen becomes a recording, a funnel or an answer with one click. Installs in seconds. Trusted by 2.5 million websites, including Virgin Atlantic, TYPO3 and TUM.