Side-by-side comparison · 24 data points
| Avantify Facebook Pixel & CAPI | UTM Catcher | |
|---|---|---|
| Tagline | ||
| Description | ||
| Screenshots | images | images |
| Languages | ||
| Platforms | ||
| Developer | ||
| Listed | — | — |
| Last updated | — | — |
| Metric | Avantify Facebook Pixel & CAPI | UTM Catcher |
|---|---|---|
| Rating | 4.9 ★ | ★ 5.0 ★ |
| Total reviews | ★ 66 | 13 |
| Free plan | — | ★ Yes |
| Pricing | Paid | Free plan available |
| Built for Shopify | — | — |
| Pricing tiers | 4 tiers | 4 tiers |
| Listed features | 4 | 4 |
| Languages | 1 supported | 1 supported |
Avantify Facebook Pixel & CAPI and UTM Catcher are evenly matched on rating (4.9★ vs 5.0★) — the differentiator comes down to pricing fit, feature breadth, and which app's interaction pattern suits your team's workflow. On pricing, UTM Catcher offers a free tier (Free plan available) while Avantify Facebook Pixel & CAPI starts at Paid. The free option meaningfully reduces evaluation cost, particularly for stores at sub-1K monthly orders where the entry-paid tier can outpace the value delivered. Recommended evaluation path: install both apps' free tiers (where available) and run them in parallel on a small cohort of orders for 7-14 days before committing. The data tables below show the per-feature breakdown — for most merchants the deciding factor will be a single integration or workflow detail that's hard to compare from listing pages alone. This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical Wix App Market listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.
Read each app's audit: Avantify Facebook Pixel & CAPI audit • UTM Catcher audit
| Keyword | Avantify Facebook Pixel & CAPI | UTM Catcher |
|---|---|---|
| tracked | #1 | #3 |
| beautifully tracked | #12 | #17 |
| tracking | #31 | #3 |
| analytics | #35 | #44 |
UTM Catcher is the cheaper option — it offers a free plan (Free plan available). Avantify Facebook Pixel & CAPI starts at Paid. Both publish their pricing on the Wix App Market marketplace; AppRanks mirrors what's listed on each refresh cycle.
Avantify Facebook Pixel & CAPI (4.9★, 66 reviews) and UTM Catcher (5.0★, 13 reviews) are essentially tied on rating. Look at review velocity and individual reviewer quotes — both visible on each app's detail page — to differentiate.
It depends on what you're optimizing for. Avantify Facebook Pixel & CAPI fits better if you prioritize broader integrations; UTM Catcher is the call if you need the higher-rated option. Read both apps' detail pages on AppRanks for the full feature breakdown, install counts, and recent listing changes.
Both apps are one-click installs from the Wix App Market marketplace. Avantify Facebook Pixel & CAPI has more onboarding documentation maturity (66 reviews vs 13), which usually translates to better-tested setup wizards and quicker time-to-value. AppRanks doesn't measure setup time directly — read the recent reviews on each app's detail page for merchant-reported install experience.
Avantify Facebook Pixel & CAPI typically suits early-stage and growth-mode stores based on its review-base composition (66 reviews). UTM Catcher aligns more with early-stage and growth-mode stores (13 reviews). Larger review bases generally mean the app has been load-tested at scale — relevant if you're processing high order volume or handling enterprise compliance requirements.
Migration support varies by app and category. Avantify Facebook Pixel & CAPI and UTM Catcher both publish their export options on their marketplace listing pages (or in their support docs); some apps offer one-click import from competitors, others require CSV. The fastest check: search "import from UTM Catcher" in each app's help center. AppRanks does not track migration tooling directly — this is a category-specific capability worth verifying before commitment.
