Avantify Facebook Pixel & CAPI vs Twik

Why is it necessary to install a pixel on your store? What happens if you run ads without a pixel? Without a pixel, crucial customer information will be missed, and the opportunity for effective retargeting ads with the highest ROAS may be lost. However, with Avantify, we can help you collect customer actions and information so that you can run retargeting ads to increase conversion rates. Avantify supports all channels such as Facebook, TikTok, Twitter, Snapchat, and Pinterest, with the ability to track five important events: Page View: Every page that your visitors land on will be fully tracked through the pixel. View Content: When a visitor views a product page. Add To Cart: When a visitor adds an item to the cart. Initiate Checkout: When a visitor proceeds to checkout. Purchase: When a visitor places an order. By implementing Avantify and tracking these events, you can gather valuable insights about your customers and optimize your retargeting efforts, ultimately increasing your conversion rates.

Twik understands shoppers and predicts their intentions. Dive into your visitors' world with our smart analytics, and create a shopping experience that's uniquely tailored to each customer.