Side-by-side comparison · 24 data points
| Avantify Facebook Pixel & CAPI | UTM & Campaign Source Tracker | |
|---|---|---|
| Tagline | ||
| Description | ||
| Screenshots | images | images |
| Languages | ||
| Platforms | ||
| Developer | ||
| Listed | — | — |
| Last updated | — | — |
| Metric | Avantify Facebook Pixel & CAPI | UTM & Campaign Source Tracker |
|---|---|---|
| Rating | 4.9 ★ | — |
| Total reviews | 66 | 0 |
| Free plan | — | ★ Yes |
| Pricing | Paid | Free plan available |
| Pricing tiers | 4 tiers | 4 tiers |
| Listed features | 4 | 4 |
| Languages | 1 supported | 1 supported |
Based on the data on this page, Avantify Facebook Pixel & CAPI is the stronger choice for most Wix App Market site owners — 4.9★ vs UTM & Campaign Source Tracker's 0.0★ is a meaningful gap that usually reflects real product or support quality differences across the user base.
On pricing, UTM & Campaign Source Tracker offers a free tier (Free plan available) while Avantify Facebook Pixel & CAPI starts at Paid. The free option meaningfully reduces evaluation cost, particularly at low usage volumes where the entry-paid tier can outpace the value delivered.
Recommended by size: small/early-stage site owners who need fast install and low risk should default to Avantify Facebook Pixel & CAPI; mid-market and enterprise site owners with specific feature requirements should evaluate both — UTM & Campaign Source Tracker's 0-review base may include the workflow context that matches your specific use case better than Avantify Facebook Pixel & CAPI's broader-but-shallower coverage.
This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical Wix App Market listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.
Read each app's audit: Avantify Facebook Pixel & CAPI audit • UTM & Campaign Source Tracker audit
| Keyword | Avantify Facebook Pixel & CAPI | UTM & Campaign Source Tracker |
|---|---|---|
| tracking | #45 | #26 |
No tracked changes.
UTM & Campaign Source Tracker is the cheaper option — it offers a free plan (Free plan available). Avantify Facebook Pixel & CAPI starts at Paid. Both publish their pricing on the Wix App Market; AppRanks mirrors what's listed on each refresh cycle.
Avantify Facebook Pixel & CAPI holds the higher average rating (4.9★ vs 0.0★). That is the one dimension AppRanks can separate them on here — read both apps' detail pages for the feature breakdown and recent listing changes.
Both apps are one-click installs from the Wix App Market. Avantify Facebook Pixel & CAPI has the deeper published review base (66 vs 0), which often — though not always — accompanies better-tested setup docs. AppRanks doesn't measure setup time directly: read the recent reviews on each app's detail page for user-reported install experience.
Avantify Facebook Pixel & CAPI typically suits early-stage and growth-mode teams based on its published review base (66 reviews). UTM & Campaign Source Tracker typically suits early-stage and growth-mode teams based on its published review base (0 reviews). A larger review base generally means the app has been exercised at scale — relevant if you are processing high volume or handling enterprise compliance requirements.
Migration support varies by app and category. Avantify Facebook Pixel & CAPI and UTM & Campaign Source Tracker both publish their export options on their marketplace listing pages (or in their support docs); some apps offer one-click import from competitors, others require CSV. The fastest check: search "import from UTM & Campaign Source Tracker" in each app's help center. AppRanks does not track migration tooling directly — this is a category-specific capability worth verifying before commitment.
