Google Tag Manager GA4 vs Avantify Facebook Pixel & CAPI

Google Tag Manager GA4 and Avantify Facebook Pixel & CAPI are evenly matched on rating (5.0★ vs 4.9★) — the differentiator comes down to pricing fit, feature breadth, and which app's interaction pattern suits your team's workflow.

On pricing, Google Tag Manager GA4 offers a free tier (Free plan available) while Avantify Facebook Pixel & CAPI starts at Paid. For early-stage teams validating fit, the free-tier path lets you run the app on real workloads before committing budget.

Recommended evaluation path: install both apps' free tiers (where available) and run them in parallel on a small cohort for 7-14 days before committing. The data tables below show the per-feature breakdown — for most site owners the deciding factor will be a single integration or workflow detail that's hard to compare from listing pages alone.

This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical Wix App Market listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.

Is Google Tag Manager GA4 or Avantify Facebook Pixel & CAPI cheaper?

Google Tag Manager GA4 is the cheaper option — it offers a free plan (Free plan available). Avantify Facebook Pixel & CAPI starts at Paid. Both publish their pricing on the Wix App Market; AppRanks mirrors what's listed on each refresh cycle.

Which has better reviews, Google Tag Manager GA4 or Avantify Facebook Pixel & CAPI?

Google Tag Manager GA4 (5.0★, 1 reviews) and Avantify Facebook Pixel & CAPI (4.9★, 66 reviews) are essentially tied on rating. Look at review velocity and individual reviewer quotes — both visible on each app's detail page — to differentiate.

Should I choose Google Tag Manager GA4 or Avantify Facebook Pixel & CAPI?

Google Tag Manager GA4 holds the higher average rating (5.0★ vs 4.9★). That is the one dimension AppRanks can separate them on here — read both apps' detail pages for the feature breakdown and recent listing changes.

Which is faster to set up, Google Tag Manager GA4 or Avantify Facebook Pixel & CAPI?

Both apps are one-click installs from the Wix App Market. Avantify Facebook Pixel & CAPI has the deeper published review base (66 vs 1), which often — though not always — accompanies better-tested setup docs. AppRanks doesn't measure setup time directly: read the recent reviews on each app's detail page for user-reported install experience.

Which works better for small vs large Wix App Market site owners?

Google Tag Manager GA4 typically suits early-stage and growth-mode teams based on its published review base (1 reviews). Avantify Facebook Pixel & CAPI typically suits early-stage and growth-mode teams based on its published review base (66 reviews). A larger review base generally means the app has been exercised at scale — relevant if you are processing high volume or handling enterprise compliance requirements.