Side-by-side comparison · 24 data points
| Google Analytics | Avantify Facebook Pixel & CAPI | |
|---|---|---|
| Tagline | ||
| Description | ||
| Screenshots | images | images |
| Languages | ||
| Platforms | ||
| Developer | ||
| Listed | — | — |
| Last updated | — | — |
| Metric | Google Analytics | Avantify Facebook Pixel & CAPI |
|---|---|---|
| Rating | ★ 5.0 ★ | 4.9 ★ |
| Total reviews | 6 | ★ 66 |
| Free plan | ★ Yes | — |
| Pricing | Free plan available | Paid |
| Pricing tiers | 2 tiers | ★ 4 tiers |
| Listed features | 4 | 4 |
| Languages | 1 supported | 1 supported |
Google Analytics and Avantify Facebook Pixel & CAPI are evenly matched on rating (5.0★ vs 4.9★) — the differentiator comes down to pricing fit, feature breadth, and which app's interaction pattern suits your team's workflow.
On pricing, Google Analytics offers a free tier (Free plan available) while Avantify Facebook Pixel & CAPI starts at Paid. For early-stage teams validating fit, the free-tier path lets you run the app on real workloads before committing budget.
Recommended evaluation path: install both apps' free tiers (where available) and run them in parallel on a small cohort for 7-14 days before committing. The data tables below show the per-feature breakdown — for most site owners the deciding factor will be a single integration or workflow detail that's hard to compare from listing pages alone.
This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical Wix App Market listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.
Read each app's audit: Google Analytics audit • Avantify Facebook Pixel & CAPI audit
| Keyword | Google Analytics | Avantify Facebook Pixel & CAPI |
|---|---|---|
| analytics | #5 | #48 |
| tracking | #47 | #45 |
Google Analytics is the cheaper option — it offers a free plan (Free plan available). Avantify Facebook Pixel & CAPI starts at Paid. Both publish their pricing on the Wix App Market; AppRanks mirrors what's listed on each refresh cycle.
Google Analytics (5.0★, 6 reviews) and Avantify Facebook Pixel & CAPI (4.9★, 66 reviews) are essentially tied on rating. Look at review velocity and individual reviewer quotes — both visible on each app's detail page — to differentiate.
Google Analytics holds the higher average rating (5.0★ vs 4.9★). That is the one dimension AppRanks can separate them on here — read both apps' detail pages for the feature breakdown and recent listing changes.
Both apps are one-click installs from the Wix App Market. Avantify Facebook Pixel & CAPI has the deeper published review base (66 vs 6), which often — though not always — accompanies better-tested setup docs. AppRanks doesn't measure setup time directly: read the recent reviews on each app's detail page for user-reported install experience.
Google Analytics typically suits early-stage and growth-mode teams based on its published review base (6 reviews). Avantify Facebook Pixel & CAPI typically suits early-stage and growth-mode teams based on its published review base (66 reviews). A larger review base generally means the app has been exercised at scale — relevant if you are processing high volume or handling enterprise compliance requirements.
Migration support varies by app and category. Google Analytics and Avantify Facebook Pixel & CAPI both publish their export options on their marketplace listing pages (or in their support docs); some apps offer one-click import from competitors, others require CSV. The fastest check: search "import from Google Analytics" in each app's help center. AppRanks does not track migration tooling directly — this is a category-specific capability worth verifying before commitment.
