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1. Listing metadata
Field-level data| Mailchimp | OnVoard | |
|---|---|---|
| Tagline | ||
| Description | ||
| Screenshots | images | images |
| Languages | ||
| Platforms | ||
| Developer | ||
| Listed | — | — |
| Last updated | — | — |
| Mailchimp | OnVoard | |
|---|---|---|
| Tagline | ||
| Description | ||
| Screenshots | images | images |
| Languages | ||
| Platforms | ||
| Developer | ||
| Listed | — | — |
| Last updated | — | — |
| Metric | Mailchimp | OnVoard Email Marketing |
|---|---|---|
| Rating | ★ 4.7 ★ | 4.4 ★ |
| Total reviews | ★ 233 | 8 |
| Free plan | Yes | Yes |
| Pricing | Free plan available | Free plan available |
| Built for Shopify | — | — |
| Pricing tiers | ★ 3 tiers | 2 tiers |
| Listed features | 4 | 4 |
| Languages | 1 supported | 1 supported |
Mailchimp edges out OnVoard Email Marketing on rating (4.7★ vs 4.4★), but the gap is small enough that pricing fit and feature differentiation should drive the decision more than the headline number. Pricing entry tiers: Mailchimp at Free plan available, OnVoard Email Marketing at Free plan available. Check each app's tier structure for the capacity limits you actually need before deciding — the headline number is the same shape, but the gating shape per tier (apps, orders, integrations) varies. Mailchimp has the larger user base (233 reviews vs 8), which usually maps to broader integration coverage, faster bug-fix cadence, and a deeper bench of community workflow patterns. OnVoard Email Marketing's smaller cohort can be an advantage for niche workflows where the bigger app has accumulated bloat. Recommended by store size: small/early-stage merchants who need fast install and low risk should default to Mailchimp; mid-market and enterprise merchants with specific feature requirements should evaluate both — OnVoard Email Marketing's 8-review base may include the workflow context that matches your specific use case better than Mailchimp's broader-but-shallower coverage. This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical Wix App Market listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.
Read each app's audit: Mailchimp audit • OnVoard Email Marketing audit
| Keyword | Mailchimp | OnVoard |
|---|---|---|
| marketing | #3 | #25 |
| automation | #2 | #29 |
| emails | #4 | #28 |
| #4 | #28 | |
| email leads | #25 | #131 |
Both Mailchimp and OnVoard Email Marketing offer paid plans only. Mailchimp starts at Free plan available; OnVoard Email Marketing starts at Free plan available. Compare the per-tier features in the Pricing section above before committing.
Mailchimp has the higher average rating (4.7★ from 233 reviews) compared to OnVoard Email Marketing (4.4★ from 8 reviews). Both are tracked daily by AppRanks, so the figures here update each refresh cycle.
It depends on what you're optimizing for. Mailchimp fits better if you prioritize rating consistency; OnVoard Email Marketing is the call if you need the larger user base. Read both apps' detail pages on AppRanks for the full feature breakdown, install counts, and recent listing changes.
Both apps are one-click installs from the Wix App Market marketplace. Mailchimp has more onboarding documentation maturity (233 reviews vs 8), which usually translates to better-tested setup wizards and quicker time-to-value. AppRanks doesn't measure setup time directly — read the recent reviews on each app's detail page for merchant-reported install experience.
Mailchimp typically suits early-stage and growth-mode stores based on its review-base composition (233 reviews). OnVoard Email Marketing aligns more with early-stage and growth-mode stores (8 reviews). Larger review bases generally mean the app has been load-tested at scale — relevant if you're processing high order volume or handling enterprise compliance requirements.
Migration support varies by app and category. Mailchimp and OnVoard Email Marketing both publish their export options on their marketplace listing pages (or in their support docs); some apps offer one-click import from competitors, others require CSV. The fastest check: search "import from OnVoard Email Marketing" in each app's help center. AppRanks does not track migration tooling directly — this is a category-specific capability worth verifying before commitment.