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Online Store vs Wix Stores
Side-by-side comparison · 24 data points
1. Listing metadata
Field-level data| Online Store | Wix Stores | |
|---|---|---|
| Tagline | ||
| Description | ||
| Screenshots | images | images |
| Languages | ||
| Platforms | ||
| Developer |
Side-by-side comparison · 24 data points
| Online Store | Wix Stores | |
|---|---|---|
| Tagline | ||
| Description | ||
| Screenshots | images | images |
| Languages | ||
| Platforms | ||
| Developer |
| Metric | Online Store | Wix Stores |
|---|---|---|
| Rating | ★ 4.2 ★ | 4.1 ★ |
| Total reviews | 603 | ★ 4.5k |
| Free plan | ★ Yes | — |
| Pricing | Free plan available | Paid |
| Built for Shopify | — | — |
| Pricing tiers | ★ 4 tiers | 1 tier |
| Listed features | 4 | 4 |
| Languages | 24 supported | 32 supported |
Online Store and Wix Stores are evenly matched on rating (4.2★ vs 4.1★) — the differentiator comes down to pricing fit, feature breadth, and which app's interaction pattern suits your team's workflow. On pricing, Online Store offers a free tier (Free plan available) while Wix Stores starts at Paid. For early-stage stores or merchants validating fit, the free-tier path lets you run the app on real orders before committing budget. Wix Stores has the larger user base (4,481 reviews vs 603), which usually maps to broader integration coverage, faster bug-fix cadence, and a deeper bench of community workflow patterns. Online Store's smaller cohort can be an advantage for niche workflows where the bigger app has accumulated bloat. Recommended evaluation path: install both apps' free tiers (where available) and run them in parallel on a small cohort of orders for 7-14 days before committing. The data tables below show the per-feature breakdown — for most merchants the deciding factor will be a single integration or workflow detail that's hard to compare from listing pages alone. This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical Wix App Market listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.
Read each app's audit: Online Store audit • Wix Stores audit
| Listed | — | — |
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| Last updated | — | — |
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| Keyword | Online Store | Wix Stores |
|---|---|---|
| your store | #2 | #1 |
| ecommerce | #2 | #1 |
| sell | #2 | #1 |
| stores | #3 | #1 |
| store | #3 | #1 |
No tracked changes.
Online Store is the cheaper option — it offers a free plan (Free plan available). Wix Stores starts at Paid. Both publish their pricing on the Wix App Market marketplace; AppRanks mirrors what's listed on each refresh cycle.
Online Store (4.2★, 603 reviews) and Wix Stores (4.1★, 4,481 reviews) are essentially tied on rating. Look at review velocity and individual reviewer quotes — both visible on each app's detail page — to differentiate.
It depends on what you're optimizing for. Online Store fits better if you prioritize rating consistency; Wix Stores is the call if you need the larger user base. Read both apps' detail pages on AppRanks for the full feature breakdown, install counts, and recent listing changes.
Both apps are one-click installs from the Wix App Market marketplace. Wix Stores has more onboarding documentation maturity (4,481 reviews vs 603), which usually translates to better-tested setup wizards and quicker time-to-value. AppRanks doesn't measure setup time directly — read the recent reviews on each app's detail page for merchant-reported install experience.
Online Store typically suits early-stage and growth-mode stores based on its review-base composition (603 reviews). Wix Stores aligns more with early-stage and growth-mode stores (4,481 reviews). Larger review bases generally mean the app has been load-tested at scale — relevant if you're processing high order volume or handling enterprise compliance requirements.
Migration support varies by app and category. Online Store and Wix Stores both publish their export options on their marketplace listing pages (or in their support docs); some apps offer one-click import from competitors, others require CSV. The fastest check: search "import from Online Store" in each app's help center. AppRanks does not track migration tooling directly — this is a category-specific capability worth verifying before commitment.