Side-by-side comparison · 24 data points
| PoCo Omnisend | MailChimp Newsletter | |
|---|---|---|
| Tagline | ||
| Description | ||
| Screenshots | images | images |
| Languages | ||
| Platforms | ||
| Developer | ||
| Listed | — | — |
| Last updated |
| Metric | PoCo Omnisend Email Marketing | MailChimp Newsletter |
|---|---|---|
| Rating | 3.8 ★ | ★ 5.0 ★ |
| Total reviews | ★ 29 | 6 |
| Free plan | ★ Yes | — |
| Pricing | Free plan available | Paid |
| Built for Shopify | — | — |
| Pricing tiers | 3 tiers | 3 tiers |
| Listed features | 4 | 4 |
| Languages | 1 supported | 6 supported |
Based on the data on this page, MailChimp Newsletter is the stronger choice for most Wix App Market merchants — 5.0★ vs PoCo Omnisend Email Marketing's 3.8★ is a meaningful gap that usually reflects real product or support quality differences across the user base. On pricing, PoCo Omnisend Email Marketing offers a free tier (Free plan available) while MailChimp Newsletter starts at Paid. For early-stage stores or merchants validating fit, the free-tier path lets you run the app on real orders before committing budget. Recommended by store size: small/early-stage merchants who need fast install and low risk should default to MailChimp Newsletter; mid-market and enterprise merchants with specific feature requirements should evaluate both — PoCo Omnisend Email Marketing's 29-review base may include the workflow context that matches your specific use case better than MailChimp Newsletter's broader-but-shallower coverage. This verdict is generated from the live marketplace data on this page — rating, review count, pricing tier, and category position all refresh from the canonical Wix App Market listing every 24 hours. AppRanks does not accept payment to influence comparison outcomes; the methodology is documented on the About page and applies identically to every pair on the site.
Read each app's audit: PoCo Omnisend Email Marketing audit • MailChimp Newsletter audit
| — |
| Keyword | PoCo Omnisend | MailChimp Newsletter |
|---|---|---|
| news tickers | #7 | #15 |
| news | #13 | #10 |
| grow your email | #8 | #18 |
| scrolling news | #9 | #18 |
| email sms | #7 | #25 |
PoCo Omnisend Email Marketing is the cheaper option — it offers a free plan (Free plan available). MailChimp Newsletter starts at Paid. Both publish their pricing on the Wix App Market marketplace; AppRanks mirrors what's listed on each refresh cycle.
MailChimp Newsletter has the higher average rating (5.0★ from 6 reviews) compared to PoCo Omnisend Email Marketing (3.8★ from 29 reviews). Both are tracked daily by AppRanks, so the figures here update each refresh cycle.
It depends on what you're optimizing for. PoCo Omnisend Email Marketing fits better if you prioritize broader integrations; MailChimp Newsletter is the call if you need the higher-rated option. Read both apps' detail pages on AppRanks for the full feature breakdown, install counts, and recent listing changes.
Both apps are one-click installs from the Wix App Market marketplace. PoCo Omnisend Email Marketing has more onboarding documentation maturity (29 reviews vs 6), which usually translates to better-tested setup wizards and quicker time-to-value. AppRanks doesn't measure setup time directly — read the recent reviews on each app's detail page for merchant-reported install experience.
PoCo Omnisend Email Marketing typically suits early-stage and growth-mode stores based on its review-base composition (29 reviews). MailChimp Newsletter aligns more with early-stage and growth-mode stores (6 reviews). Larger review bases generally mean the app has been load-tested at scale — relevant if you're processing high order volume or handling enterprise compliance requirements.
Migration support varies by app and category. PoCo Omnisend Email Marketing and MailChimp Newsletter both publish their export options on their marketplace listing pages (or in their support docs); some apps offer one-click import from competitors, others require CSV. The fastest check: search "import from MailChimp Newsletter" in each app's help center. AppRanks does not track migration tooling directly — this is a category-specific capability worth verifying before commitment.
